Minimum Komisyon (Birim ba\u015f\u0131na)<\/strong><\/td><\/tr>| Amazon Cihaz Aksesuarlar\u0131<\/td> | %45<\/td> | $0.30<\/td><\/tr> |
| Amazon Explore<\/td> | %30<\/td> | $2.00<\/td><\/tr> |
| Otomotiv&Ara\u00e7 Par\u00e7alar\u0131<\/td> | %12<\/td> | $0.30<\/td><\/tr> |
| Bebek \u00dcr\u00fcnleri<\/td> | %8 (fiyat\u0131 $10 veya daha azsa)%15 (fiyat\u0131 $10’dan fazlaysa)<\/p><\/td> | $0.30<\/td><\/tr> |
| El \u00c7antas\u0131, S\u0131rt \u00c7antas\u0131, Valiz<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Elektrikli El Aletleri<\/td> | %12<\/td> | $0.30<\/td><\/tr> |
| G\u00fczellik&Ki\u015fisel Bak\u0131m<\/td> | %8 (fiyat\u0131 $10 veya daha azsa)%15 (fiyat\u0131 $10’dan fazlaysa)<\/p><\/td> | $0.30<\/td><\/tr> |
| End\u00fcstriyel ve Bilimsel \u00dcr\u00fcnler<\/td> | %12<\/td> | $0.30<\/td><\/tr> |
| Giyim ve Aksesuarlar<\/td> | %5 (fiyat\u0131 $15 veya daha azsa)%10 (fiyat\u0131 $15\u201320 aras\u0131ndaysa)%17 (fiyat\u0131 $20’dan fazlaysa)<\/p><\/td> | $0.30<\/td><\/tr> |
| Kompakt Cihazlar<\/td> | %15 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $300’a kadar olan k\u0131sm\u0131 i\u00e7in)%8 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $250’dan fazla olan k\u0131sm\u0131 i\u00e7in)<\/p><\/td> | $0.30<\/td><\/tr> |
| Bilgisayarlar<\/td> | %8<\/td> | $0.30<\/td><\/tr> |
| T\u00fcketici Elektroni\u011fi<\/td> | %8<\/td> | $0.30<\/td><\/tr> |
| Elektronik Aksesuarlar\u0131<\/td> | %15 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $100’a kadar olan k\u0131sm\u0131 i\u00e7in)%8 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $100’dan fazla olan k\u0131sm\u0131 i\u00e7in)<\/p><\/td> | $0.30<\/td><\/tr> |
| G\u00f6zl\u00fck<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| G\u00fczel Sanatlar<\/td> | %20 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $100’a kadar olan k\u0131sm\u0131 i\u00e7in)%15 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $100\u20131.000 aras\u0131ndaki k\u0131sm\u0131 i\u00e7in)%10 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $1.000\u20135.000 aras\u0131ndaki k\u0131sm\u0131 i\u00e7in)%5 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $5.000’dan fazla olan k\u0131sm\u0131 i\u00e7in)<\/p><\/td> | Yok<\/td><\/tr> |
| Ayakkab\u0131<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Beyaz E\u015fya<\/td> | %8<\/td> | $0.30<\/td><\/tr> |
| Mobilya<\/td> | %15 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $200’a kadar olan k\u0131sm\u0131 i\u00e7in)%10 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $200’dan fazla olan k\u0131sm\u0131 i\u00e7in)<\/p><\/td> | $0.30<\/td><\/tr> |
| Hediye Kart\u0131<\/td> | %20<\/td> | Yok<\/td><\/tr> |
| Market&G\u0131da<\/td> | %8 (fiyat\u0131 $15 veya daha azsa)%15 (fiyat\u0131 $15’dan fazlaysa)<\/p><\/td> | Yok<\/td><\/tr> |
| Ev&Mutfak<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Tak\u0131<\/td> | %20 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $250’a kadar olan k\u0131sm\u0131 i\u00e7in)%5 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $250’dan fazla olan k\u0131sm\u0131 i\u00e7in)<\/p><\/td> | $0.30<\/td><\/tr> |
| Bah\u00e7e \u00dcr\u00fcnleri<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| \u00c7im Bi\u00e7me Makineleri ve Kar K\u00fcreyiciler<\/td> | %15 (fiyat\u0131 $500 veya daha azsa)%8 (fiyat\u0131 $500’dan fazlaysa)<\/p><\/td> | $0.30<\/td><\/tr> |
| Yatak <\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Medya (Kitap, M\u00fczik, Yaz\u0131l\u0131m, Video)<\/td> | %15<\/td> | Yok<\/td><\/tr> |
| Ofis \u00dcr\u00fcnleri<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Evcil Hayvan \u00dcr\u00fcnleri<\/td> | %15 (veteriner \u00fcr\u00fcnlerinde %22)<\/td> | $0.30<\/td><\/tr> |
| Spor&Outdoor<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Araba Lasti\u011fi<\/td> | %10<\/td> | $0.30<\/td><\/tr> |
| El Aletleri&Tamir \u00dcr\u00fcnleri<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Oyuncak&Oyunlar<\/td> | %15<\/td> | $0.30<\/td><\/tr> |
| Oyun Konsollar\u0131<\/td> | %8<\/td> | Yok<\/td><\/tr> |
| Video Oyunlar\u0131& Aksesuarlar<\/td> | %15<\/td> | Yok<\/td><\/tr> |
| Saatler<\/td> | %16 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $1.500’a kadar olan k\u0131sm\u0131 i\u00e7in)%3 (toplam sat\u0131\u015f fiyat\u0131n\u0131n $1.500’dan fazla olan k\u0131sm\u0131 i\u00e7in)<\/p><\/td> | $0.30<\/td><\/tr> |
| Di\u011fer T\u00fcm Kategoriler<\/td> | %15<\/p><\/td> | $0.30<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<\/span>Amazon Amerika Kargo \u00dccreti<\/span><\/h2>\n\n\n\nAmazon Amerika pazar\u0131nda sat\u0131\u015f yapan sat\u0131c\u0131lar i\u00e7in kargo \u00fccretleri en \u00f6nemli maliyet kalemlerindendir. Kargo bedeli sat\u0131c\u0131n\u0131n kulland\u0131\u011f\u0131 y\u00f6nteme g\u00f6re de\u011fi\u015fiklik g\u00f6sterir:<\/p>\n\n\n\n \n- FBA (Fulfillment by Amazon) y\u00f6ntemiyle ilerleyen sat\u0131c\u0131lar kargolama da d\u00e2hil bir\u00e7ok hizmeti Amazon’dan ald\u0131\u011f\u0131 i\u00e7in \u00fccretlendirme kapsaml\u0131 \u015fekilde hesaplan\u0131r. Her bir \u00fcr\u00fcn g\u00f6nderimi bedelinin hesaplanmas\u0131nda \u00fcr\u00fcn\u00fcn a\u011f\u0131rl\u0131\u011f\u0131 ve t\u00fcr\u00fc gibi fakt\u00f6rler dikkate al\u0131n\u0131r. Bu konuyu bir sonraki ba\u015fl\u0131kta daha detayl\u0131 inceleyece\u011fiz.<\/li>\n\n\n\n
- FBM (Fulfilled by Merchant) y\u00f6ntemindeyse operasyonel s\u00fcre\u00e7ler sat\u0131c\u0131 taraf\u0131ndan y\u00f6netilir. \u00dcr\u00fcnlerin paketlenmesi ve teslim edilmesi gibi a\u015famalar i\u00e7in kargo \u015firketleriyle anla\u015fma yap\u0131l\u0131r. Daha \u00f6nce FMB ba\u015fl\u0131\u011f\u0131nda belirtti\u011fimiz gibi Amazon’un sat\u0131c\u0131lar\u0131n d\u00fc\u015f\u00fck maliyetle \u00e7al\u0131\u015fmas\u0131 i\u00e7in sa\u011flad\u0131\u011f\u0131 hizmetten faydalan\u0131labilir. UPS, FedEx ve USPS gibi anla\u015fmal\u0131 ta\u015f\u0131y\u0131c\u0131lar \u00fczerinden yakla\u015f\u0131k %30 daha d\u00fc\u015f\u00fck fiyatlarla nakliye hizmeti al\u0131nabilir.<\/li>\n<\/ul>\n\n\n\n
<\/span>Amazon Amerika\u2019da \u00dcr\u00fcn G\u00f6nderimi ve Depolama<\/span><\/h2>\n\n\n\n\u00dcr\u00fcnleri depolama ve g\u00f6nderme \u00fccretleri \u00fcr\u00fcnlerin a\u011f\u0131rl\u0131\u011f\u0131n\u0131n ve boyutunun yan\u0131 s\u0131ra sat\u0131c\u0131n\u0131n se\u00e7ti\u011fi y\u00f6nteme g\u00f6re de de\u011fi\u015fir.<\/p>\n\n\n\n <\/span>FBA (Fulfillment by Amazon) Y\u00f6nteminde \u00dcr\u00fcn G\u00f6nderimi ve Depolama<\/span><\/h3>\n\n\n\n“Amazon Amerika\u2019da Sat\u0131\u015f Yaparken FBA ve FBM Se\u00e7enekleri” ba\u015fl\u0131\u011f\u0131nda detayl\u0131ca bahsetti\u011fimiz FBA y\u00f6nteminde \u00fcr\u00fcn g\u00f6nderimi ve depolama s\u00fcre\u00e7leri Amazon taraf\u0131ndan \u00fcstenilir. FBA ile nakliye di\u011fer b\u00fcy\u00fck \u00e7apl\u0131 ABD ta\u015f\u0131y\u0131c\u0131lar\u0131n\u0131n sundu\u011fu kar\u015f\u0131la\u015ft\u0131r\u0131labilir premium se\u00e7eneklere k\u0131yasla birim ba\u015f\u0131na %70 daha uygun maliyetlidir.<\/p>\n\n\n\n Bu y\u00f6ntemde \u00fcr\u00fcnlerin \u00f6nce Amazon Fulfillment Center ad\u0131 verilen merkeze, ard\u0131ndan Amazon taraf\u0131ndan belirlenen uygun depoya g\u00f6nderilmesi gerekir. Bu a\u015famada \u00fcr\u00fcn depoya ula\u015fana kadar olu\u015fan bedel; \u00fcr\u00fcn\u00fcn boyutu, a\u011f\u0131rl\u0131\u011f\u0131, depoya kadar olan mesefe gibi unsurlara ba\u011fl\u0131 olarak de\u011fi\u015fir ve genellikle $0.12 ile $6.00 aras\u0131ndad\u0131r.<\/p>\n\n\n\n FBA ile depolama \u00fccretleri de \u00fcr\u00fcn\u00fcn t\u00fcr\u00fcne, a\u011f\u0131rl\u0131\u011f\u0131na ve boyutuna g\u00f6re farkl\u0131l\u0131k g\u00f6sterir. Bu \u00fccret 2026 y\u0131l\u0131 itibar\u0131yla standart boy olarak de\u011ferlendirilen \u00fcr\u00fcnler i\u00e7in $3.25 ile $7.59 aras\u0131ndayken oversize olarak tan\u0131mlanan \u00fcr\u00fcnler i\u00e7in $10.65 ile $203.46 aras\u0131nda de\u011fi\u015fir. Bu \u00fccretlendirme \u00fcr\u00fcn\u00fcn giyim veya giyim d\u0131\u015f\u0131 kategoride olmas\u0131na g\u00f6re de farkl\u0131la\u015f\u0131r.\u00a0<\/p>\n\n\n\n <\/span>FBM (Fulfilled by Merchant) Y\u00f6nteminde \u00dcr\u00fcn G\u00f6nderimi ve Depolama<\/span><\/h3>\n\n\n\nDaha \u00f6nce detaylar\u0131na de\u011findi\u011fimiz FBM y\u00f6nteminde g\u00f6nderim ve depolama s\u00fcre\u00e7leri sat\u0131c\u0131ya ait oldu\u011fundan Amazon’a bu kapsamda herhangi bir \u00f6deme yap\u0131lmaz. Sat\u0131c\u0131lar depolama alan\u0131 sa\u011flamak i\u00e7in kendi depolar\u0131n\u0131 kullanabilir veya \u00fc\u00e7\u00fcnc\u00fc parti lojistik (3PL) hizmeti alarak \u00fcr\u00fcnlerini uygun maliyetle depolayabilir. \u00dcr\u00fcnlerin sevkiyat\u0131 i\u00e7inse Amazonla anla\u015fmal\u0131 g\u00fcvenilir ta\u015f\u0131y\u0131c\u0131larla anla\u015fmalar yaparak kargo maliyetlerini minimize etmeye \u00e7al\u0131\u015fabilir. Depolama ve sevkiyat i\u015flemleri k\u00e2rl\u0131l\u0131\u011f\u0131 do\u011frudan etkiledi\u011finden paketleme ve nakliye stratejileri sat\u0131c\u0131 taraf\u0131ndan incelikle ele al\u0131nmal\u0131d\u0131r. <\/p>\n\n\n\n <\/span>Amazon Amerika\u2019da Sat\u0131\u015f Yaparken Dikkat Edilmesi Gerekenler<\/span><\/h2>\n\n\n\nAmazon Amerika’da sat\u0131\u015flar\u0131n y\u00fcksek getiriyle uzun soluklu devam etmesi i\u00e7in platformun kurallar\u0131na uyum sa\u011flamak ve m\u00fc\u015fteri beklentilerini g\u00f6z \u00f6n\u00fcnde bulundurmak gerekir. Rekabetin y\u00fcksek oldu\u011fu bu pazarda fark yaratmak i\u00e7in operasyonel ayr\u0131nt\u0131lar da dikkatle y\u00f6netilmelidir.<\/p>\n\n\n\n Amazon Amerika sat\u0131\u015f s\u00fcrecinde dikkat edilmesi gereken ba\u015fl\u0131ca noktalar \u015funlard\u0131r:<\/p>\n\n\n\n \n- Platform Kurallar\u0131n\u0131 Takip Etmek:<\/strong> Amazon sat\u0131c\u0131 politikalar\u0131nda zaman zaman de\u011fi\u015fiklik yapabilir. Bu nedenle \u00fcr\u00fcn listeleme, fiyatland\u0131rma, iade ve m\u00fc\u015fteri hizmetleri gibi konularda ilgili g\u00fcncellemeleri Seller Central \u00fczerinden d\u00fczenli olarak kontrol etmelisiniz. <\/li>\n\n\n\n
- \u0130htiyaca En Uygun Stratejiyle \u0130lerlemek:<\/strong> FBA gibi lojistik \u00e7\u00f6z\u00fcmler bir\u00e7ok yeni giri\u015fimcinin i\u015f s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131r. FBM y\u00f6nteminin de \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in esneklik avantaj\u0131 vard\u0131r. Bu y\u00f6ntemler farkl\u0131 ihtiya\u00e7lara hizmet etti\u011fi i\u00e7in ikisi de de\u011ferlendirilmeli, i\u015f modeline ve maliyet yap\u0131s\u0131na g\u00f6re tercih yap\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n
- Marka Koruma \u00d6nlemleri Almak:<\/strong> Kendi markan\u0131z\u0131n \u00fcr\u00fcnlerini satacaksan\u0131z Amazon Brand Registry\u2019ye ba\u015fvurarak \u00fcr\u00fcn ve i\u00e7erik haklar\u0131n\u0131z\u0131 g\u00fcvence alt\u0131na almal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n
- \u00dcr\u00fcn A\u00e7\u0131klamalar\u0131n\u0131 Do\u011fru ve Etkili Girmek:<\/strong> \u00dcr\u00fcn ba\u015fl\u0131\u011f\u0131, a\u00e7\u0131klamas\u0131 ve g\u00f6rselleri al\u0131c\u0131n\u0131n sat\u0131n alma karar\u0131n\u0131 do\u011frudan etkiler. \u00d6zellikle Amazon’un y\u00fcksek rekabet ortam\u0131nda yan\u0131lt\u0131c\u0131, eksik ya da kalitesiz i\u00e7erikler m\u00fc\u015fterinin g\u00fcvenini azaltarak sat\u0131\u015flar\u0131 d\u00fc\u015f\u00fcrebilir.<\/li>\n\n\n\n
- Stok Takibi Yapmak: <\/strong>FBA ile sat\u0131\u015f yaparken stoklar\u0131n\u0131z\u0131n t\u00fckenmesi \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc azaltabilir. FBM y\u00f6ntemindeyse sipari\u015flerin zaman\u0131nda g\u00f6nderilebilmesi i\u00e7in stoklar\u0131n d\u00fczenli yenilenmesi gerekir. Bu nedenle her iki durumda da \u00fcr\u00fcn stok y\u00f6netimi konusunda etkili bir strateji geli\u015ftirmelisiniz.<\/li>\n\n\n\n
- M\u00fc\u015fteri \u0130leti\u015fimi ve Yorum Y\u00f6netimi:<\/strong> Amazon’da m\u00fc\u015fteri memnuniyeti sat\u0131\u015flar\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in kritik bir fakt\u00f6rd\u00fcr. Olumsuz yorumlar sat\u0131\u015f performans\u0131n\u0131 do\u011frudan etkiledi\u011finden m\u00fc\u015fteri yorumlar\u0131n\u0131 d\u00fczenli takip ederek olumsuz geri bildirimlere h\u0131zl\u0131 ve \u00e7\u00f6z\u00fcm odakl\u0131 yan\u0131tlar vermelisiniz.<\/li>\n<\/ul>\n\n\n\n
<\/span>Amazon Amerika’da En \u00c7ok Sat\u0131lan \u00dcr\u00fcnler<\/span><\/h2>\n\n\n\nAmazon Amerika sat\u0131\u015f haz\u0131rl\u0131klar\u0131 kapsam\u0131nda ilk ad\u0131mlardan biri sat\u0131lacak \u00fcr\u00fcnleri belirlemektir. Bu s\u00fcre\u00e7te ABD\u2019nin vergi kurallar\u0131 ve yasal d\u00fczenlemeleri dikkate al\u0131nmal\u0131, Amazon\u2019un \u00fcr\u00fcn uygunlu\u011fu, g\u00fcvenlik, listeleme gibi \u015fartlar\u0131 g\u00f6zden ge\u00e7irilmelidir. Baz\u0131 kategorilerde yaln\u0131zca “Profesyonel Sat\u0131c\u0131” plan\u0131yla sat\u0131\u015f yap\u0131labilirken baz\u0131lar\u0131 Amazon\u2019dan onay gerektirir ya da \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lara tamamen kapal\u0131 olabilir. Satmay\u0131 planlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn Amazon’un g\u00fcncel politikalar\u0131na uygunlu\u011funu kontrol etmek i\u00e7in Compliance Reference adl\u0131 ara\u00e7tan yararlanabilirsiniz. <\/p>\n\n\n\n \u00dcr\u00fcn se\u00e7imi yaparken Amazon Amerika’daki pop\u00fcler kategorileri de mutlaka dikkate almal\u0131s\u0131n\u0131z. \u0130lgi ve talep g\u00f6ren \u00fcr\u00fcnlere y\u00f6nelmek, ayn\u0131 zamanda rekabetin \u00e7ok y\u00fcksek oldu\u011fu alanlardan ka\u00e7\u0131nmak stratejik bir yakla\u015f\u0131m olabilir.<\/p>\n\n\n\n Amazon Amerika’da en \u00e7ok ilgi g\u00f6ren kategorilerin aras\u0131nda \u015funlar yer al\u0131r:<\/p>\n\n\n\n \n- Elektronik,<\/li>\n\n\n\n
- Giyim,<\/li>\n\n\n\n
- G\u00fczellik ve ki\u015fisel bak\u0131m,<\/li>\n\n\n\n
- Bilgisayar,<\/li>\n\n\n\n
- Sa\u011fl\u0131k \u00fcr\u00fcnleri,<\/li>\n\n\n\n
- Otomotiv,<\/li>\n\n\n\n
- Ev dekorasyonu,<\/li>\n\n\n\n
- Oyuncak,<\/li>\n\n\n\n
- K\u00fc\u00e7\u00fck ev aletleri.<\/li>\n<\/ul>\n\n\n\n
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