{"id":2448,"date":"2020-05-30T17:39:43","date_gmt":"2020-05-30T17:39:43","guid":{"rendered":"http:\/\/mukellef.co\/blog\/?p=2448"},"modified":"2025-12-31T15:07:38","modified_gmt":"2025-12-31T12:07:38","slug":"marka-tescili-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/","title":{"rendered":"Marka Tescili Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Marka tescili, bir i\u015fletmenin sahip oldu\u011fu \u00fcr\u00fcn ve hizmetleri rakiplerinden ay\u0131ran kritik ad\u0131mlardan biri. \u0130\u015f d\u00fcnyas\u0131n\u0131n rekabet\u00e7i ortam\u0131nda bir markay\u0131&nbsp;yaln\u0131zca olu\u015fturmak de\u011fil,&nbsp; yasal olarak korumak da olduk\u00e7a \u00f6nemli. Markan\u0131z\u0131 T\u00fcrk Patent ve Marka Kurumu nezdinde tescil ettirerek markan\u0131z\u0131&nbsp;hukuki korumaya alabilir, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 sa\u011flayabilirsiniz. Bu yaz\u0131da marka tescilinin tan\u0131m\u0131, nas\u0131l yap\u0131ld\u0131\u011f\u0131 ve hangi a\u015famalar\u0131 i\u00e7erdi\u011fine dair detaylar\u0131 ad\u0131m ad\u0131m inceledik.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Nedir\" >Marka Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Nedir\" >Marka Tescili Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Hangi_Markalar_Tescil_Edilebilir\" >Hangi Markalar Tescil Edilebilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Ne_Ise_Yarar\" >Marka Tescili Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Neden_Onemlidir\" >Marka Tescili Neden \u00d6nemlidir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Yasal_Koruma_Guvencesi\" >Yasal Koruma G\u00fcvencesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Haksiz_Kullanimi_Engelleme\" >Haks\u0131z Kullan\u0131m\u0131&nbsp;Engelleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Ticari_Deger\" >Ticari De\u011fer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Guveni\" >Marka G\u00fcveni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Rekabet_Avantaji\" >Rekabet Avantaj\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Uluslararasi_Korumadan_Yaralanma_Imkani\" >Uluslararas\u0131 Korumadan Yaralanma \u0130mk\u00e2n\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Neleri_Kapsar\" >Marka Tescili Neleri Kapsar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Kimler_Marka_Tescili_Yaptirabilir\" >Kimler Marka Tescili Yapt\u0131rabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescil_Sinifi_Nedir\" >Marka Tescil S\u0131n\u0131f\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescil_Kodlari\" >Marka Tescil Kodlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Urun_Siniflari\" >\u00dcr\u00fcn S\u0131n\u0131flar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Hizmet_Siniflari\" >Hizmet S\u0131n\u0131flar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Icin_Gereken_Evrak\" >Marka Tescili \u0130\u00e7in Gereken Evrak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Nerede_Yapilir\" >Marka Tescili Nerede Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Nasil_Yapilir\" >Marka Tescili Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_On_Arastirmasi\" >Marka \u00d6n Ara\u015ft\u0131rmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescil_Basvurusu\" >Marka Tescil Ba\u015fvurusu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Inceleme_Asamasi\" >\u0130nceleme A\u015famas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Yayim_ve_Itiraz_Sureci\" >Yay\u0131m ve \u0130tiraz S\u00fcreci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Tescil_Asamasi\" >Tescil A\u015famas\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Almak_Icin_Sirket_Gerekli_mi\" >Marka Tescili Almak \u0130\u00e7in \u015eirket Gerekli mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescil_Belgesi_Goruntuleme_Nasil_Yapilir\" >Marka Tescil Belgesi G\u00f6r\u00fcnt\u00fcleme Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Uluslararasi_Marka_Tescil_Nasil_Yapilir\" >Uluslararas\u0131 Marka Tescil Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Sureclerinizi_Mukellefle_Pratik_Bir_Sekilde_Yurutun\" >Marka Tescili S\u00fcre\u00e7lerinizi M\u00fckellef&#8217;le Pratik Bir \u015eekilde Y\u00fcr\u00fct\u00fcn!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Sikca_Sorulan_Sorular\" >S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescil_Korumasi_Ne_Zaman_Baslar\" >Marka Tescil Korumas\u0131 Ne Zaman Ba\u015flar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_ile_Kazanilan_Marka_Koruma_Suresi_Ne_Kadar\" >Marka Tescili ile Kazan\u0131lan Marka Koruma S\u00fcresi Ne Kadar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Yenilenir_mi\" >Marka Tescili Yenilenir mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Endustriyel_Tasarim_Tescili_Nedir\" >End\u00fcstriyel Tasar\u0131m Tescili Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Tescili_Tum_Dunyada_Gecerli_mi\" >Marka Tescili T\u00fcm D\u00fcnyada Ge\u00e7erli mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Hakkina_Tecavuze_Iliskin_Cezai_Hukumler_Nelerdir\" >Marka Hakk\u0131na Tecav\u00fcze \u0130li\u015fkin Cezai H\u00fck\u00fcmler Nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Marka_Mirasla_Aktarilabilir_mi\" >Marka Mirasla Aktar\u0131labilir mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/mukellef.co\/blog\/marka-tescili-nasil-yapilir\/#Ruchan_Hakki_Nedir\" >R\u00fc\u00e7han Hakk\u0131 Nedir?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Nedir\"><\/span>Marka Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka, bir ger\u00e7ek ya da t\u00fczel ki\u015fiye ait mal veya hizmeti, ba\u015fka ki\u015filerin mal veya hizmetlerinden ay\u0131rt etmeye yarayan i\u015farettir. \u0130sim, terim, simge, s\u00f6zc\u00fck, slogan, \u015fekil, ses ve renk ile bunlar\u0131n bile\u015fenleri marka olarak tescil ettirilebilir.<\/p>\n\n\n\n<p>Marka olarak tescil ettirilen i\u015faretlere \u015funlar \u00f6rnek verilebilir; <br>\u2022 Onur, \u00d6m\u00fcr, Zehra vb. isimler <br>\u2022 Just Do It, Anne Eli De\u011fmi\u015f Gibi vb. sloganlar <br>\u2022 BP ve Shell&#8217;in logolar\u0131 <br>\u2022 Aygaz&#8217;\u0131n jingle&#8217;\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Nedir\"><\/span>Marka Tescili Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescili bir markay\u0131 yasal olarak g\u00fcvence alt\u0131na alan resm\u00ee bir kay\u0131t i\u015flemi olarak tan\u0131mlanabilir. S\u0131nai M\u00fclkiyet Kanunu\u2019nun&nbsp;7. maddesinde bir markan\u0131n tescil edilmekle yasal olarak koruma kapsam\u0131na girece\u011fi yer al\u0131r. Marka tescili i\u00e7in yetkili makamsa T\u00fcrk Patent ve Marka Kurumu (T\u00dcRKPATENT)&#8217;dur. Tescil i\u015flemleri s\u00f6z konusu kurumun marka siciline yap\u0131l\u0131r.<\/p>\n\n\n\n<p>T\u00dcRKPATENT nezdinde yap\u0131lan resm\u00ee kayd\u0131n ard\u0131ndan verilen tescil belgesi, marka sahibine yasal haklar tan\u0131r. Marka sahibi tescille beraber&nbsp;markas\u0131n\u0131 kullanma yetkisine sahip olurken yasal ihlallere kar\u015f\u0131 hukuki&nbsp;korumadan&nbsp;yararlanabilir.&nbsp;<\/p>\n\n\n\n<p>Tescil i\u015flemi temel olarak yasal bir zorunluluk de\u011fildir. Ancak tescilsiz markalara y\u00f6nelik koruman\u0131n yaln\u0131zca belirli yasal \u015fartlar\u0131 sa\u011flad\u0131\u011f\u0131 takdirde oldu\u011fu s\u00f6ylenebilir. Bu kapsamda tescilsiz markalar\u0131n yasal korumas\u0131n\u0131n T\u00fcrk Ticaret Kanunu\u2019nun haks\u0131z rekabet h\u00fck\u00fcmleri ve S\u0131nai M\u00fclkiyet Kanunu\u2019nun madde 6\/3 h\u00fckm\u00fc gere\u011fince \u00f6nceye dayal\u0131 kullan\u0131m hakk\u0131n\u0131n ispat\u0131yla m\u00fcmk\u00fcnd\u00fcr. Ancak markan\u0131z\u0131n \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan kullan\u0131lmas\u0131n\u0131 \u00f6nlemek ve olas\u0131 hak ihlallerini engellemek i\u00e7in marka tescil i\u015flemi olduk\u00e7a kritik bir ad\u0131md\u0131r. B\u00f6yle markan\u0131z\u0131n itibar\u0131 korunurken&nbsp;uzun vadede rekabet avantaj\u0131 elde edebilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hangi_Markalar_Tescil_Edilebilir\"><\/span>Hangi Markalar Tescil Edilebilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u0131nai M\u00fclkiyet Kanunu&#8217;nun 4. maddesine g\u00f6re marka, bir te\u015febb\u00fcs\u00fcn mallar\u0131n\u0131n veya hizmetlerinin di\u011fer te\u015febb\u00fcslerin mallar\u0131ndan veya hizmetlerinden ay\u0131rt edilmesini sa\u011flayacak nitelikte olmal\u0131d\u0131r. Ayr\u0131ca marka sahibine sa\u011flanan koruman\u0131n konusunun a\u00e7\u0131k ve kesin olarak anla\u015f\u0131lmas\u0131n\u0131 da sa\u011flayabilmeli, net bir \u015fekilde sicilde g\u00f6sterilebilmelidir. Bu kriterleri kar\u015f\u0131layan ve a\u015fa\u011f\u0131dakilerden olu\u015fan markalar tescil edilebilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015fi adlar\u0131 d\u00e2hil s\u00f6zc\u00fckler,<\/li>\n\n\n\n<li>\u015eekiller,<\/li>\n\n\n\n<li>Renkler,<\/li>\n\n\n\n<li>Harfler,<\/li>\n\n\n\n<li>Say\u0131lar,<\/li>\n\n\n\n<li>Sesler,<\/li>\n\n\n\n<li>Mallar\u0131n veya ambalajlar\u0131n\u0131n bi\u00e7imi olmak \u00fczere her t\u00fcr i\u015faret.<\/li>\n<\/ul>\n\n\n\n<p>Tescil edilebilecek markalar&nbsp;farkl\u0131 kombinasyonlar\u0131n bir araya gelmesiyle de olu\u015fturabilir. \u00d6rne\u011fin ABC345 veya &#8220;Just Do It&#8221; gibi slogan i\u00e7eren markalar\u0131n tescili m\u00fcmk\u00fcnd\u00fcr. Bunun haricinde desen, logo ve amblem gibi iki boyutlu \u015fekiller; cam \u015fi\u015fe ve kavanoz gibi \u00fc\u00e7 boyutlu \u015fekiller veya bir markayla \u00f6zde\u015fle\u015fen renk tonlar\u0131 da tescil edilebilir.&nbsp;<\/p>\n\n\n\n<p>Sesler, notalar veya sonogram arac\u0131l\u0131\u011f\u0131yla; kokularsa kimyasal bir form\u00fcl arac\u0131l\u0131\u011f\u0131yla tespit edilerek marka olarak tescil edilebilir. Teoride co\u011frafi yer adlar\u0131n\u0131n kullan\u0131laca\u011f\u0131 mal ve\/veya hizmetin co\u011frafi kayna\u011f\u0131 bak\u0131m\u0131ndan halk\u0131 yan\u0131lt\u0131c\u0131 olmamak kayd\u0131yla marka olarak tescil edilebilecekleri g\u00f6r\u00fc\u015f\u00fc h\u00e2kimdir. Ancak uygulamada bunlar\u0131n tek ba\u015flar\u0131na de\u011fil, ay\u0131rt edici nitelik ta\u015f\u0131yan asli bir unsurla beraber kullan\u0131labilecekleri kabul edilir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Ne_Ise_Yarar\"><\/span>Marka Tescili Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescili, bir markan\u0131n kullan\u0131m hakk\u0131n\u0131n yaln\u0131zca sahibine ait oldu\u011funu resm\u00ee olarak belgeleyen ve koruma alt\u0131na alan hukuki bir i\u015flemdir. Tescil sayesinde marka sahibi markas\u0131n\u0131n izinsiz kullan\u0131lmas\u0131n\u0131 \u00f6nleyebilir. Tescilli markadan do\u011fan yasal haklar\u0131n\u0131 etkin bi\u00e7imde savunabilen marka sahibi, markas\u0131n\u0131 g\u00fcvenle ticari faaliyetlerinde kullanabilir.<\/p>\n\n\n\n<p>Marka tescilinin ba\u015fl\u0131ca i\u015flevleri \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yasal Hak Sa\u011flar:<\/strong>&nbsp;Tescil edilen marka hukuki koruma alt\u0131na girer. Markan\u0131n izinsiz kullan\u0131lmas\u0131, taklit edilmesi veya haks\u0131z \u015fekilde benzerinin tescil edilmesi durumunda marka sahibi yasal haklar\u0131n\u0131 kullanabilir.&nbsp;<\/li>\n\n\n\n<li><strong>Taklit ve \u0130hlalleri \u00d6nler:<\/strong>&nbsp;Tescil, \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin ayn\u0131 veya benzer i\u015faretleri kullanarak markadan haks\u0131z kazan\u00e7 elde etmesini engelleyen bir kalkan g\u00f6revi g\u00f6r\u00fcr. Markan\u0131z\u0131n bilinirli\u011finden faydalanmak isteyen k\u00f6t\u00fc niyetli ki\u015filerin benzer nitelikte marka olu\u015fturarak haks\u0131z kazan\u00e7 elde etmesini ilgili hukuki yollara ba\u015fvurarak engelleyebilirsiniz.&nbsp;<\/li>\n\n\n\n<li><strong>Ticari G\u00fcven Yarat\u0131r:<\/strong>&nbsp;Tescilli bir marka ba\u015fta t\u00fcketiciler olmak \u00fczere yat\u0131r\u0131mc\u0131lar ve i\u015f ortaklar\u0131 bak\u0131m\u0131ndan da marka g\u00fcvenini g\u00fc\u00e7lendirir. Marka tescili&nbsp;i\u015fletmenin profesyonelli\u011fini g\u00f6steren \u00f6nemli bir belirte\u00e7tir.&nbsp;<\/li>\n\n\n\n<li><strong>Finansal De\u011fer Kazand\u0131r\u0131r:<\/strong>&nbsp;Marka, i\u015fletmenin maddi olmayan varl\u0131klar\u0131 aras\u0131nda \u00f6nemli bir yere sahiptir. Tescilli bir marka&nbsp;devir ve lisans s\u00f6zle\u015fmelerine konu olabilir. Bu sayede sahibine gelir elde etme imk\u00e2n\u0131 sunar.<\/li>\n\n\n\n<li><strong>Uluslararas\u0131 Korumaya Basamak Olu\u015fturur:<\/strong>&nbsp;T\u00fcrkiye\u2019de yasal olarak tescil edilen bir marka, Madrid Protokol\u00fc arac\u0131l\u0131\u011f\u0131yla uluslararas\u0131 tescil ba\u015fvurular\u0131nda kullan\u0131labilir.<\/li>\n<\/ul>\n\n\n\n<p>Marka tescili, bir markaya yaln\u0131zca isim veya logo bak\u0131m\u0131nda hukuki koruma sa\u011flaman\u0131n \u00f6tesinde ona ticari ve stratejik bir de\u011fer de kazand\u0131r\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"662\" src=\"http:\/\/mukellef.co\/blog\/wp-content\/uploads\/2020\/05\/marka-tescil-belgesi-1024x662.jpg\" alt=\"Marka Tescili Belgesi\" class=\"wp-image-2529\" title=\"\" srcset=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2020\/05\/marka-tescil-belgesi-1024x662.jpg 1024w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2020\/05\/marka-tescil-belgesi-300x194.jpg 300w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2020\/05\/marka-tescil-belgesi-768x497.jpg 768w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2020\/05\/marka-tescil-belgesi.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Neden_Onemlidir\"><\/span>Marka Tescili Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmak ve daha geni\u015f bir kitleye ula\u015fmak i\u00e7in dijital pazarlama stratejilerinden yararlanmak g\u00fcn\u00fcm\u00fczde olduk\u00e7a pop\u00fcler. Ancak markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc artt\u0131k\u00e7a onu taklit ederek haks\u0131z kazan\u00e7 sa\u011flamak isteyen ki\u015filer de ortaya \u00e7\u0131kabilir. Bu nedenle markan\u0131z\u0131 koruma alt\u0131na almak bir tercih olman\u0131n \u00f6tesinde bir&nbsp;zorunluluk olarak nitelendirilebilir.&nbsp;<\/p>\n\n\n\n<p>Marka tescili, ba\u015fvuru tarihinden itibaren ge\u00e7erli olan hukuki bir koruma sa\u011flar. Bu koruma sayesinde marka sahibi, markas\u0131n\u0131 tescil edildi\u011fi mal ve hizmetler \u00fczerinde kullanma hakk\u0131n\u0131 elde eder. Marka sahibinin izinsiz kullan\u0131m veya taklit durumlar\u0131nda hukuki yollara ba\u015fvurma imk\u00e2n\u0131 da vard\u0131r.&nbsp;<\/p>\n\n\n\n<p>Marka tescili yaln\u0131zca yasal bir i\u015flem de\u011fildir. Markan\u0131n itibar\u0131n\u0131, g\u00fcvenilirli\u011fini ve ticari de\u011ferini koruyan g\u00fc\u00e7l\u00fc bir g\u00fcvence mekanizmas\u0131 olarak nitelendirilebilir. Peki, bu mekanizma neden bu kadar \u00f6nemlidir, gelin birlikte inceleyelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yasal_Koruma_Guvencesi\"><\/span>Yasal Koruma G\u00fcvencesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tescil \u00f6ncelikle sahibine markas\u0131n\u0131 yasal olarak koruma hakk\u0131 sa\u011flar. Markan\u0131z\u0131n izinsiz kullan\u0131lmas\u0131 durumunda hak sahibi olarak yasal yollara ba\u015fvurma, hukuki ve cezai dava a\u00e7ma, maddi ve manevi tazminat talep etme ve kullan\u0131m\u0131n durdurulmas\u0131n\u0131 talep etme hakk\u0131n\u0131 elde edersiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haksiz_Kullanimi_Engelleme\"><\/span>Haks\u0131z Kullan\u0131m\u0131&nbsp;Engelleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Markan\u0131n haks\u0131z kullan\u0131m\u0131, bir markan\u0131n sahibinin izni olmaks\u0131z\u0131n \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan kullan\u0131lmas\u0131d\u0131r. S\u0131nai M\u00fclkiyet Kanunu\u2019nun 7 ve 29. maddelerinde say\u0131lan haks\u0131z kullan\u0131m h\u00e2lleri \u015fu \u015fekilde say\u0131l\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tescilli markayla ayn\u0131 olan herhangi bir i\u015faretin tescil kapsam\u0131ndaki mal veya hizmetlerde kullan\u0131lmas\u0131,<\/li>\n\n\n\n<li>Tescilli markayla ayn\u0131 veya benzer olan ve tescilli markan\u0131n kapsad\u0131\u011f\u0131 mal veya hizmetlerle ayn\u0131\/benzer nitelik ta\u015f\u0131d\u0131\u011f\u0131ndan dolay\u0131 halk taraf\u0131ndan tescilli markayla kar\u0131\u015ft\u0131r\u0131lma ihtimali bulunan bir i\u015faretin kullan\u0131lmas\u0131,<\/li>\n\n\n\n<li>Ayn\u0131, benzer veya farkl\u0131 mal veya hizmetlerde olmas\u0131na bak\u0131lmaks\u0131z\u0131n tescilli markayla ayn\u0131\/benzer olan ve T\u00fcrkiye\u2019de ula\u015ft\u0131\u011f\u0131 tan\u0131nm\u0131\u015fl\u0131k d\u00fczeyi nedeniyle markan\u0131n itibar\u0131ndan haks\u0131z bir yarar elde edecek, itibar\u0131na zarar verecek veya ay\u0131rt edici karakterini zedeleyecek nitelikteki herhangi bir i\u015faretin&nbsp;haks\u0131z olarak kullan\u0131lmas\u0131,<\/li>\n\n\n\n<li>Marka sahibinin izni olmadan markay\u0131 veya ay\u0131rt edilemeyecek kadar benzerini kullanmak suretiyle markay\u0131 taklit etmek,<\/li>\n\n\n\n<li>Markay\u0131 taklit ederek haks\u0131z olarak kullan\u0131lan markay\u0131 ta\u015f\u0131yan \u00fcr\u00fcnlerin ticaretini yapmak veya bu \u00fcr\u00fcne dair s\u00f6zle\u015fme i\u00e7in \u00f6neride bulunmak,<\/li>\n\n\n\n<li>Marka sahibi taraf\u0131ndan lisans yoluyla verilmi\u015f haklar\u0131 izinsiz geni\u015fletmek veya bu haklar\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015filere devretmek.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Deger\"><\/span>Ticari De\u011fer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tescil hukuki koruman\u0131n yan\u0131 s\u0131ra ticari itibar i\u00e7in de kritiktir. Tescil edilmi\u015f bir marka yat\u0131r\u0131m ve finansman olanaklar\u0131na tescil edilmemi\u015f bir markaya k\u0131yasla daha kolay ula\u015fabilir.&nbsp;Marka hakk\u0131 lisans ve devir s\u00f6zle\u015fmelerine de konu olabilir veya&nbsp;teminat olarak g\u00f6sterilebilir. B\u00f6ylece finansal ve ticari itibar a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir ara\u00e7 h\u00e2line gelir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Guveni\"><\/span>Marka G\u00fcveni<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u00fcketicilerin bir markaya duydu\u011fu g\u00fcven, markan\u0131n profesyonel ve g\u00fcvenilir bir \u015fekilde faaliyet g\u00f6stermesiyle do\u011frudan ba\u011flant\u0131l\u0131d\u0131r. Marka tescili t\u00fcketiciyle g\u00fcven temelli bir ba\u011f kurman\u0131za, sad\u0131k bir m\u00fc\u015fteri kitlesi olu\u015fturman\u0131za ve i\u015fletmenizin itibar\u0131n\u0131 g\u00fc\u00e7lendirmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Tescilli markalar, sunduklar\u0131 kalite ve g\u00fcven alg\u0131s\u0131 sayesinde t\u00fcketicilerde duygusal bir ba\u011fl\u0131l\u0131k yarat\u0131r. Bu da markalar\u0131n m\u00fc\u015fteri memnuniyetini ve sadakatini koruma konusunda stratejik ad\u0131mlar atmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rekabet_Avantaji\"><\/span>Rekabet Avantaj\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bir markan\u0131n tescil edilebilmesi i\u00e7in ay\u0131rt edici bir niteli\u011fe sahip olmas\u0131 gerekir. Bu \u00f6zellik markan\u0131n rakiplerinden ayr\u0131larak bilinirlik kazanmas\u0131n\u0131 sa\u011flar. Tescilli markalar t\u00fcketici g\u00fcvenini art\u0131r\u0131r, pazardaki konumlar\u0131n\u0131 g\u00fc\u00e7lendirir ve s\u00fcrd\u00fcr\u00fclebilir bir rekabet avantaj\u0131 elde eder.<\/p>\n\n\n\n<p>Tescil, markan\u0131n \u00fcr\u00fcn veya hizmetlerinin taklit edilmesini de \u00f6nler. B\u00f6ylece marka t\u00fcketiciler ve yat\u0131r\u0131mc\u0131lar nezdinde \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc koruyarak rakiplerine kar\u015f\u0131 daha g\u00fc\u00e7l\u00fc bir konumda olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uluslararasi_Korumadan_Yaralanma_Imkani\"><\/span>Uluslararas\u0131 Korumadan Yaralanma \u0130mk\u00e2n\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marka tescili yaln\u0131zca ulusal bir koruma sa\u011flasa da yurt d\u0131\u015f\u0131 marka tescil i\u015flemleri i\u00e7in bir basamak olu\u015fturur. Markan\u0131z\u0131n global pazarlara a\u00e7\u0131lmas\u0131n\u0131 ve markan\u0131z\u0131 hak ihlallerine kar\u015f\u0131 korumak istiyorsan\u0131z Madrid Protokol\u00fc\u2019yle markan\u0131za uluslararas\u0131 bir koruma sa\u011flayabilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Neleri_Kapsar\"><\/span>Marka Tescili Neleri Kapsar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescili, markaya hukuki koruma kazand\u0131rman\u0131n yan\u0131 s\u0131ra markan\u0131n ticari ve ekonomik de\u011ferini g\u00fcvence alt\u0131na alan \u00e7e\u015fitli haklar\u0131 da i\u00e7erir. Bu kapsamda tescilin sa\u011flad\u0131\u011f\u0131 temel unsurlar \u015fu \u015fekilde say\u0131labilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131m Hakk\u0131:<\/strong>&nbsp;Tescil edilmi\u015f bir marka yaln\u0131zca marka sahibi taraf\u0131ndan&nbsp;kullan\u0131labilir.&nbsp;B\u00f6ylece bir ba\u015fka ki\u015fi veya \u015firket markay\u0131 izinsiz kullanamaz.&nbsp;<\/li>\n\n\n\n<li><strong>Lisans Verme Hakk\u0131:&nbsp;<\/strong>S\u0131nai M\u00fclkiyet Kanunu\u2019nun 24. maddesi uyar\u0131nca marka hakk\u0131, tescil edildi\u011fi mal ve hizmetlerin bir k\u0131sm\u0131 ya da tamam\u0131 i\u00e7in lisans s\u00f6zle\u015fmesine konu olabilir.&nbsp;Bu kapsamda garanti markalar\u0131 d\u0131\u015f\u0131nda di\u011fer marka t\u00fcrlerinin kullan\u0131m hakk\u0131 bir \u00fc\u00e7\u00fcnc\u00fc ki\u015fiye devredilebilir. Marka sahibi b\u00f6ylece markadan gelir elde edebilir.<\/li>\n\n\n\n<li><strong>Devir Hakk\u0131:<\/strong>&nbsp;Tescilli marka ba\u015fka bir ki\u015fiye veya \u015firkete devredilebilir.&nbsp;Tescil edilmi\u015f veya marka tescil ba\u015fvurusu yap\u0131lm\u0131\u015f ve s\u00fcreci devam eden&nbsp;bir markan\u0131n hak sahibi de\u011fi\u015fti\u011finde bu markan\u0131n devir i\u015flemi yap\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Miras B\u0131rak\u0131labilirlik:<\/strong>&nbsp;Marka hakk\u0131n\u0131n miras b\u0131rak\u0131labilirli\u011fi&nbsp;marka \u00fczerindeki m\u00fclkiyet hakk\u0131n\u0131n marka sahibinin \u00f6l\u00fcm\u00fcyle miras\u00e7\u0131lara veya vasiyet alacakl\u0131s\u0131na ge\u00e7mesini ifade eder.&nbsp;Bu sayede marka, uzun vadeli bir mal varl\u0131\u011f\u0131 unsuru olarak korunur.<\/li>\n\n\n\n<li><strong>Hukuki Korumalardan Yararlanma:&nbsp;<\/strong>Tescil markan\u0131n izinsiz kullan\u0131m\u0131 h\u00e2linde marka sahibine hukuki yollara ba\u015fvurma ve maddi veya manevi tazminat talep etme hakk\u0131 verir.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kimler_Marka_Tescili_Yaptirabilir\"><\/span>Kimler Marka Tescili Yapt\u0131rabilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u0131nai M\u00fclkiyet Kanunu&#8217;nun 3. maddesine g\u00f6re marka tescili yapabilecek ki\u015filer \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcrkiye Cumhuriyeti vatanda\u015flar\u0131,<\/li>\n\n\n\n<li>T\u00fcrkiye Cumhuriyeti s\u0131n\u0131rlar\u0131nda yerle\u015fim yeri olan veya s\u0131nai ya da ticari faaliyette bulunan ger\u00e7ek veya t\u00fczel ki\u015filer,<\/li>\n\n\n\n<li>Paris S\u00f6zle\u015fmesi veya 15\/4\/1994 tarihli D\u00fcnya Ticaret \u00d6rg\u00fct\u00fc Kurulu\u015f Anla\u015fmas\u0131 h\u00fck\u00fcmleri d\u00e2hilinde ba\u015fvuru hakk\u0131na sahip ki\u015filer,<\/li>\n\n\n\n<li>Kar\u015f\u0131l\u0131kl\u0131l\u0131k ilkesi uyar\u0131nca T\u00fcrkiye Cumhuriyeti uyru\u011fundaki ki\u015filere s\u0131nai m\u00fclkiyet hakk\u0131 korumas\u0131 sa\u011flayan devletlerin uyru\u011fundaki ki\u015filer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescil_Sinifi_Nedir\"><\/span>Marka Tescil S\u0131n\u0131f\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescil s\u0131n\u0131f\u0131, bir markan\u0131n hangi mal veya hizmetler i\u00e7in koruma alt\u0131na al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6steren kategorilerdir. Uluslararas\u0131 bir standart olan Nice S\u0131n\u0131fland\u0131rmas\u0131 esas al\u0131narak yap\u0131lan bu s\u0131n\u0131fland\u0131rma 45 ana s\u0131n\u0131ftan olu\u015fur. 1\u201334 aras\u0131 numaraland\u0131rma \u00fcr\u00fcn s\u0131n\u0131flar\u0131n\u0131 temsil ederken 35\u201345 aras\u0131ysa hizmet s\u0131n\u0131flar\u0131n\u0131 kapsar.&nbsp;<\/p>\n\n\n\n<p>Marka tescili yaln\u0131zca ba\u015fvurulan s\u0131n\u0131flar kapsam\u0131nda hukuki koruma sa\u011flar. Yani bir marka sadece tescil edildi\u011fi \u00fcr\u00fcn veya hizmet grubunda sahibine tekel hakk\u0131 verir. Ayn\u0131 isimli ancak farkl\u0131 s\u0131n\u0131fta kullan\u0131lan \u00fcr\u00fcn veya hizmetlerde&nbsp;marka ba\u015fkas\u0131 taraf\u0131ndan kullan\u0131labilir.&nbsp;Bu nedenle tescil ba\u015fvurusunda do\u011fru s\u0131n\u0131flar\u0131 se\u00e7mek olas\u0131 ihlal, taklit veya pazar payla\u015f\u0131m\u0131 sorunlar\u0131n\u0131 \u00f6nlemek a\u00e7\u0131s\u0131ndan kritik \u00f6neme sahiptir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescil_Kodlari\"><\/span>Marka Tescil Kodlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nice S\u0131n\u0131fland\u0131rmas\u0131 kapsam\u0131ndaki marka tescil kodlar\u0131 20 Aral\u0131k 2024 tarih ve 32758 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131mlanan Marka Tescil Ba\u015fvurular\u0131na Ait Mal ve Hizmetlerin S\u0131n\u0131fland\u0131r\u0131lmas\u0131na \u0130li\u015fkin Tebli\u011f&#8217;de belirlenmi\u015ftir. 45 s\u0131n\u0131ftan olu\u015fan bu s\u0131n\u0131fland\u0131rma sayesinde&nbsp;markan\u0131z\u0131 hangi \u00fcr\u00fcn veya hizmet gruplar\u0131nda korumak istedi\u011finizi net bir \u015fekilde belirleyebilirsiniz. Marka tescil s\u0131n\u0131f kodlar\u0131 \u015fu \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun_Siniflari\"><\/span>\u00dcr\u00fcn S\u0131n\u0131flar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&nbsp;S\u0131n\u0131f 1<\/td><td>Sanayide, bilimde, foto\u011fraf\u00e7\u0131l\u0131kta, tar\u0131m, bah\u00e7ecilik ve ormanc\u0131l\u0131kta kullan\u0131lan<br>kimyasallar. G\u00fcbreler, i\u015flenmemi\u015f plastikler ve yang\u0131n s\u00f6nd\u00fcr\u00fcc\u00fcler.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 2<\/td><td>Boyalar, vernikler, re\u00e7ineler ve koruyucu kaplamalar.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 3<\/td><td>Temizlik maddeleri, parf\u00fcmeri, kozmetik \u00fcr\u00fcnler.<\/td><\/tr><tr><td>S\u0131n\u0131f 4&nbsp;<\/td><td>&nbsp;End\u00fcstriyel&nbsp;ya\u011flar, gresler, kat\u0131 ve s\u0131v\u0131 yak\u0131tlar, mumlar.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 5<\/td><td>\u0130la\u00e7lar, t\u0131bbi kimyasallar, diyet maddeleri, besin takviyeleri.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 6<\/td><td>&nbsp;Metal \u00fcr\u00fcnler ve metal yap\u0131 malzemeleri.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 7<\/td><td>Makineler ve tak\u0131m tezg\u00e2hlar\u0131, end\u00fcstriyel robotlar.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 8<\/td><td>El aletleri, kesici aletler, t\u0131ra\u015f ve manik\u00fcr aletleri.<\/td><\/tr><tr><td>&nbsp;S\u0131n\u0131f 9<\/td><td>&nbsp;Bilimsel aletler,&nbsp;elektronik cihazlar ve bilgisayar yaz\u0131l\u0131mlar\u0131.<\/td><\/tr><tr><td>S\u0131n\u0131f 10<\/td><td>T\u0131bbi cihazlar ve aletler,&nbsp;protezler, ortopedik malzemeler.<\/td><\/tr><tr><td>S\u0131n\u0131f 11<\/td><td>Ayd\u0131nlatma ve \u0131s\u0131tma cihazlar\u0131 \u2013 Ayd\u0131nlatma ekipmanlar\u0131, ocaklar, \u0131s\u0131t\u0131c\u0131lar, benzer t\u00fcr cihazlar<\/td><\/tr><tr><td>S\u0131n\u0131f 12<\/td><td>Ta\u015f\u0131tlar ve par\u00e7alar\u0131, bisikletler.<\/td><\/tr><tr><td>S\u0131n\u0131f 13<\/td><td>Ate\u015fli silahlar, havanlar, roketler, havai fi\u015fekler.<\/td><\/tr><tr><td>S\u0131n\u0131f 14<\/td><td>Kuyumculuk e\u015fyas\u0131, saatler, m\u00fccevherler.<\/td><\/tr><tr><td>S\u0131n\u0131f 15<\/td><td>M\u00fczik aletleri ve kutular\u0131<\/td><\/tr><tr><td>S\u0131n\u0131f 16<\/td><td>K\u00e2\u011f\u0131t ve karton \u00fcr\u00fcnler, k\u0131rtasiye ve ofis malzemeleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 17<\/td><td>Kau\u00e7uk, plastik malzemeler ve yal\u0131t\u0131m malzemeleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 18<\/td><td>Deri \u00fcr\u00fcnler, \u00e7antalar, valizler ve \u015femsiyeler.<\/td><\/tr><tr><td>S\u0131n\u0131f 19<\/td><td>\u0130n\u015faat malzemeleri&nbsp;<\/td><\/tr><tr><td>S\u0131n\u0131f 20<\/td><td>Mobilyalar, aynalar, yataklar ve di\u011fer ev e\u015fyas\u0131<\/td><\/tr><tr><td>S\u0131n\u0131f 21<\/td><td>Ev ve mutfak e\u015fyas\u0131, temizlik aletleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 22<\/td><td>\u0130pler, halatlar ve a\u011flar.<\/td><\/tr><tr><td>S\u0131n\u0131f 23<\/td><td>Tekstil ama\u00e7l\u0131 iplikler, diki\u015f, nak\u0131\u015f ve \u00f6rg\u00fc iplikleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 24<\/td><td>Ev tekstil \u00fcr\u00fcnleri, perdeler ve havlular.<\/td><\/tr><tr><td>S\u0131n\u0131f 25<\/td><td>Giysiler, ayakkab\u0131lar ve ba\u015f giysileri.<\/td><\/tr><tr><td>S\u0131n\u0131f 26<\/td><td>Dantel, nak\u0131\u015f gibi el i\u015fi \u00fcr\u00fcnleri, sa\u00e7 aksesuarlar\u0131&nbsp;<\/td><\/tr><tr><td>S\u0131n\u0131f 27<\/td><td>Hal\u0131lar, kilimleri seccadeler.<\/td><\/tr><tr><td>S\u0131n\u0131f 28<\/td><td>Oyunlar, oyuncaklar ve spor malzemeleri<\/td><\/tr><tr><td>S\u0131n\u0131f 29<\/td><td>Et ve s\u00fct \u00fcr\u00fcnleri, kuru yemi\u015fler, haz\u0131r \u00e7orbalar, kuru bakliyat.<\/td><\/tr><tr><td>S\u0131n\u0131f 30<\/td><td>\u00c7ay, kahve, \u00e7ikolata, makarnalar ve pastac\u0131l\u0131k \u00fcr\u00fcnleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 31<\/td><td>Tar\u0131m \u00fcr\u00fcnleri, bah\u00e7ecilik \u00fcr\u00fcnleri ve tohumlar.<\/td><\/tr><tr><td>S\u0131n\u0131f 32<\/td><td>Maden sular\u0131, biralar, kaynak sular\u0131 ve sodalar.<\/td><\/tr><tr><td>S\u0131n\u0131f 33<\/td><td>Alkoll\u00fc i\u00e7ecekler (biralar hari\u00e7).<\/td><\/tr><tr><td>S\u0131n\u0131f 34<\/td><td>T\u00fct\u00fcn ve t\u00fct\u00fcn mamulleri, kibritler, \u00e7akmaklar<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizmet_Siniflari\"><\/span>Hizmet S\u0131n\u0131flar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>S\u0131n\u0131f 35<\/td><td>Reklam ve i\u015f y\u00f6netimi hizmetleri \u2013 Pazarlama da d\u00e2hil reklamc\u0131l\u0131k, i\u015f y\u00f6netim hizmetleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 36<\/td><td>Sigorta, finansal ve g\u00fcmr\u00fck hizmetleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 37<\/td><td>\u0130n\u015faat, temizlik ve asans\u00f6r bak\u0131m\u0131 hizmetleri.&nbsp;<\/td><\/tr><tr><td>S\u0131n\u0131f 38<\/td><td>Radyo ve televizyon yay\u0131n hizmetleri, haberle\u015fme hizmetleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 39<\/td><td>&nbsp;Ta\u015f\u0131mac\u0131l\u0131k ve depolama hizmetleri, araba park hizmetleri.&nbsp;<\/td><\/tr><tr><td>S\u0131n\u0131f 40<\/td><td>&nbsp;Malzeme i\u015fleme, enerji \u00fcretimi ve ebask\u0131 hizmetleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 41<\/td><td>&nbsp;E\u011fitim, \u00f6\u011fretim, spor ve e\u011flence hizmetleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 42<\/td><td>&nbsp;Bilimsel ve teknolojik hizmetler, m\u00fchendislik.<\/td><\/tr><tr><td>S\u0131n\u0131f 43<\/td><td>Yiyecek-i\u00e7ecek sa\u011flanmas\u0131 ve ge\u00e7ici konaklama hizmetleri.&nbsp;<\/td><\/tr><tr><td>S\u0131n\u0131f 44<\/td><td>&nbsp;T\u0131bbi hizmetler, g\u00fczellik ve bak\u0131m hizmetleri.<\/td><\/tr><tr><td>S\u0131n\u0131f 45<\/td><td>&nbsp;Hukuki dan\u0131\u015fmanl\u0131k, g\u00fcvenlik hizmetleri ve giysi kiralama hizmetleri.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Yukar\u0131daki tabloda say\u0131lan s\u0131n\u0131flara ili\u015fkin a\u00e7\u0131klamalar&nbsp;Marka Tescil Ba\u015fvurular\u0131na Ait Mal ve Hizmetlerin S\u0131n\u0131fland\u0131r\u0131lmas\u0131na \u0130li\u015fkin Tebli\u011f&#8217;in&nbsp;<a href=\"https:\/\/www.resmigazete.gov.tr\/eskiler\/2024\/12\/20241220-6-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ekinde&nbsp;<\/a>detayl\u0131 \u015fekilde yer almaktad\u0131r. Markan\u0131z\u0131n ait oldu\u011fu \u00fcr\u00fcn veya hizmet grubunu bu s\u0131n\u0131fland\u0131rma do\u011frultusunda belirleyebilirsiniz. Koruma kapsam\u0131n\u0131n geni\u015fletilmesi i\u00e7in markan\u0131z\u0131 birka\u00e7 s\u0131n\u0131fta tescil ettirebilir, olas\u0131 ihlallere kar\u015f\u0131 markan\u0131z\u0131 koruyabilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Icin_Gereken_Evrak\"><\/span>Marka Tescili \u0130\u00e7in Gereken Evrak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00dcRKPATENT nezdinde yap\u0131lan her ba\u015fvuruyla yaln\u0131zca bir markan\u0131n tescili talep edilebilir.Marka tescili i\u00e7in gerekli evrak \u015f\u00f6yledir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ba\u015fvuru sahibinin kimlik ve ileti\u015fim bilgileri,<\/li>\n\n\n\n<li>Vekille yap\u0131lan ba\u015fvurularda vekilin kimlik ve ileti\u015fim bilgileri,<\/li>\n\n\n\n<li>Varsa r\u00fc\u00e7han hakk\u0131 talebine ili\u015fkin bilgiler,<\/li>\n\n\n\n<li>Kanunun 4.ve Y\u00f6netmeli\u011fin 7. maddesinde belirtilen \u015fartlara uygun marka \u00f6rne\u011fi,<\/li>\n\n\n\n<li>Marka \u00f6rne\u011finde Latin alfabesi d\u0131\u015f\u0131nda harf veya harfler kullan\u0131l\u0131yorsa bunlar\u0131n Latin<br>alfabesindeki kar\u015f\u0131l\u0131\u011f\u0131,<\/li>\n\n\n\n<li>Marka ba\u015fvurusuna konu mallar\u0131n veya hizmetlerin Nice Anla\u015fmas\u0131na g\u00f6re s\u0131n\u0131f<br>numaralar\u0131 ve bu numaralara uygun olarak d\u00fczenlenmi\u015f listesi,<\/li>\n\n\n\n<li>Yetkili ki\u015fi veya ki\u015filerce at\u0131lm\u0131\u015f imza,<\/li>\n\n\n\n<li>Ba\u015fvuru \u00fccretinin, ba\u015fvuru kapsam\u0131nda birden fazla mal veya hizmet s\u0131n\u0131f\u0131 varsa bu ilave<br>s\u0131n\u0131flar\u0131n \u00fccretinin ve varsa r\u00fc\u00e7han hakk\u0131 talebine ili\u015fkin \u00fccretin \u00f6dendi\u011fini g\u00f6sterir bilgi,<\/li>\n\n\n\n<li>Gerekli oldu\u011fu takdirde muvafakatnameye ili\u015fkin bilgiler,<\/li>\n\n\n\n<li>Varsa ortak temsilciye ili\u015fkin bilgiler.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Nerede_Yapilir\"><\/span>Marka Tescili Nerede Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescili T\u00fcrk Patent ve Marka Kurumu nezdinde yap\u0131l\u0131r.&nbsp;Marka ba\u015fvurular\u0131 i\u00e7in e-Devlet aray\u00fcz\u00fcyle uyumlu EPATS Elektronik Ba\u015fvuru Sistemi kullan\u0131l\u0131r. Ba\u015fvurular \u015fahsen yap\u0131labilece\u011fi gibi marka vekili arac\u0131l\u0131\u011f\u0131yla da yap\u0131labilir.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka ba\u015fvurusu yapabilmek i\u00e7in&nbsp;T\u00fcrk Patent ve Marka Kurumu Elektronik Ba\u015fvuru Sistemi (<a href=\"https:\/\/epats.turkpatent.gov.tr\/run\/TP\/EDEVLET\/giris\" target=\"_blank\" rel=\"noreferrer noopener\">EPATS<\/a>) adresinden giri\u015f yap\u0131l\u0131r.&nbsp;<\/li>\n\n\n\n<li>Kanun ve Y\u00f6netmelikte belirtilen hususlara uygun olarak eksiksiz haz\u0131rlanan ba\u015fvurular, T\u00dcRKPATENT taraf\u0131ndan ba\u015fvuru tarihi, saati ve dakikas\u0131 itibar\u0131yla i\u015fleme al\u0131n\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Nasil_Yapilir\"><\/span>Marka Tescili Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescil s\u00fcreci, birka\u00e7 a\u015famadan olu\u015fur. Bu a\u015famalar\u0131 k\u0131saca \u00f6zetlemek gerekirse:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Marka \u00f6n ara\u015ft\u0131rmas\u0131<\/li>\n\n\n\n<li>Marka tescil ba\u015fvurusu<\/li>\n\n\n\n<li>\u0130nceleme a\u015famas\u0131<\/li>\n\n\n\n<li>Yay\u0131m ve itiraz s\u00fcreci<\/li>\n\n\n\n<li>Tescil a\u015famas\u0131<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_On_Arastirmasi\"><\/span>Marka \u00d6n Ara\u015ft\u0131rmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marka \u00f6n ara\u015ft\u0131rmas\u0131, ba\u015fvurudan \u00f6nce tescili istenen i\u015faretlerin ba\u015fkas\u0131 ad\u0131na tescile ya da ba\u015fvuruya konu olup olmad\u0131\u011f\u0131na ili\u015fkin detayl\u0131 inceleme yap\u0131lmas\u0131d\u0131r. Bu a\u015fama, markan\u0131z\u0131n ay\u0131rt edicili\u011fini sa\u011flamak ve kullan\u0131mda olan veya mevcut olarak ba\u015fvurusu devam eden markalarla benzerli\u011fini \u00f6nlemek i\u00e7in gereklidir. Marka \u00f6n ara\u015ft\u0131rman\u0131z\u0131&nbsp;T\u00fcrk Patent ve Marka Kurumunun resm\u00ee internet sitesinden T\u00fcrk\u00e7e veya \u0130ngilizce olarak yapabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescil_Basvurusu\"><\/span>Marka Tescil Ba\u015fvurusu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tescil ba\u015fvurusu i\u00e7in gerekli belgelerle birlikte T\u00dcRKPATENT&#8217;e ba\u015fvuru yap\u0131l\u0131r. Bu a\u015faman\u0131n titizlikle y\u00fcr\u00fct\u00fclmesi ve belgelerin eksiksiz haz\u0131rlanmas\u0131 olduk\u00e7a kritiktir. Bu sayede marka korumas\u0131ndan daha etkili \u015fekilde yararlanabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inceleme_Asamasi\"><\/span>\u0130nceleme A\u015famas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bu a\u015fama, \u015fekli inceleme ve&nbsp;mutlak ret nedenleri \u00e7er\u00e7evesinde inceleme s\u00fcre\u00e7lerinden olu\u015fur.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015eekli \u0130nceleme:<\/strong>&nbsp;Markan\u0131n kanun h\u00fck\u00fcmlerine uygun bir \u015fekilde tescili i\u00e7in ba\u015fvurunun \u00f6ncelikle \u015fekli y\u00f6nden incelenmesi gerekir. Bu inceleme ba\u015fvurunun kontrol\u00fc, markan\u0131n benzerlik ve marka olma vas\u0131flar\u0131 a\u00e7\u0131s\u0131ndan de\u011ferlendirilmesini kapsar. \u015eekli inceleme a\u015famas\u0131nda herhangi bir eksiklik tespit edilirse ba\u015fvuru sahibine eksiklikleri gidermesi i\u00e7in iki ayl\u0131k s\u00fcre verilir. Bu s\u00fcre i\u00e7inde de eksiklikler tamamlanmazsa ba\u015fvuru h\u00fck\u00fcms\u00fcz kal\u0131r.&nbsp;<\/li>\n\n\n\n<li><strong>Mutlak Ret Nedenleri \u00c7er\u00e7evesinde \u0130nceleme:&nbsp;<\/strong>S\u0131nai M\u00fclkiyet Kanunu\u2019nun 5. maddesinde d\u00fczenlenen mutlak ret sebepleri \u00e7er\u00e7evesinde inceleme a\u015famas\u0131d\u0131r. Bu nedenlerinden birinin varl\u0131\u011f\u0131 durumunda ba\u015fvuru, tescili talep edilen mal ve hizmetlerin tamam\u0131 veya bir k\u0131sm\u0131 i\u00e7in reddedilir. Markan\u0131n T\u00dcRKPATENT taraf\u0131ndan tesciline karar verilmesi h\u00e2linde tescil durumu Resm\u00ee Marka B\u00fclteni\u2019nde yay\u0131mlan\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yayim_ve_Itiraz_Sureci\"><\/span>Yay\u0131m ve \u0130tiraz S\u00fcreci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marka ba\u015fvurusunun Resm\u00ee Marka B\u00fclteni\u2019nde yay\u0131mlanmas\u0131yla \u00fc\u00e7\u00fcnc\u00fc ki\u015filer markay\u0131 inceleyebilir ve itirazlar\u0131n\u0131 iletebilir. Yay\u0131m s\u00fcreci 2 ay s\u00fcrer. Bu s\u00fcrede ilgililer, kanuni gerek\u00e7elere dayanarak markan\u0131n tescil edilmemesi gerekti\u011fini s\u00f6yleme hakk\u0131na sahiptir.&nbsp;<\/p>\n\n\n\n<p>Yap\u0131lan itirazlar, itiraz birimine aktar\u0131l\u0131r ve kabul veya ret karar\u0131 verilebilir.&nbsp;\u0130tiraz\u0131n reddedilmesi veya itiraz\u0131n olmamas\u0131 durumunda tescil s\u00fcreci devam eder. E\u011fer yap\u0131lan itiraz kabul edilirse ba\u015fvuru sahibinin 2 ay i\u00e7inde bu karara kar\u015f\u0131 itiraz hakk\u0131 vard\u0131r. Bu s\u00fcre i\u00e7inde itiraz edilmezse marka ba\u015fvurusu ge\u00e7ersiz say\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tescil_Asamasi\"><\/span>Tescil A\u015famas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Eksiksiz yap\u0131lan ya da eksiklikleri tamamlanan marka ba\u015fvurusuna s\u00fcresi i\u00e7inde itiraz gelmez veya yap\u0131lan itirazlar reddedilirse gerekli \u00fccretin \u00f6denmesinin ard\u0131ndan marka tescil edilir. Sicile kaydedilerek Resm\u00ee Marka B\u00fclteni\u2019nde yay\u0131mlan\u0131r.<\/p>\n\n\n\n<p>Karma\u015f\u0131k ve titizlik gerektiren s\u00fcre\u00e7leri M\u00fckellef&#8217;in profesyonel ekibiyle tamamlayabilir, marka tescilinizi sorunsuz bir \u015fekilde yapt\u0131rabilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Almak_Icin_Sirket_Gerekli_mi\"><\/span>Marka Tescili Almak \u0130\u00e7in \u015eirket Gerekli mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescili alabilmek i\u00e7in \u015firket zorunlulu\u011fu yoktur. Ger\u00e7ek ki\u015filer de kendi markalar\u0131na y\u00f6nelik&nbsp;\u015fahsen veya&nbsp;vekil arac\u0131l\u0131\u011f\u0131yla ba\u015fvuru yapabilir. Ticari faaliyeti olmayan ger\u00e7ek ki\u015filer dahi kullanmay\u0131 ama\u00e7lad\u0131klar\u0131 markay\u0131 tescil ettirebilir. Ancak&nbsp;ticari faaliyeti olan \u015firketler i\u00e7in markan\u0131n \u015firket ad\u0131na tescil edilmesi gerekir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescil_Belgesi_Goruntuleme_Nasil_Yapilir\"><\/span>Marka Tescil Belgesi G\u00f6r\u00fcnt\u00fcleme Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka tescil belgesi g\u00f6r\u00fcnt\u00fcleme i\u015flemleri T\u00dcRKPATENT resm\u00ee internet sitesinden yap\u0131labilir. Bunun i\u00e7in marka ba\u015fvuru numaras\u0131n\u0131 ilgili alana girmek gerekir. Tescil belgesi sureti, marka sahibinin veya vekilinin istemi \u00fczerine, talep formu ve \u00fccretin \u00f6dendi\u011fini g\u00f6steren bilginin sunulmas\u0131 h\u00e2linde verilebilir. M\u00fckellef&#8217;in alan\u0131nda uzman ekibiyle marka tescil belgesi g\u00f6r\u00fcnt\u00fcleme i\u015flemlerinizi pratik \u015fekilde halledebilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uluslararasi_Marka_Tescil_Nasil_Yapilir\"><\/span>Uluslararas\u0131 Marka Tescil Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uluslararas\u0131 marka tescili Madrid Protokol\u00fc \u00e7er\u00e7evesinde yap\u0131l\u0131r.&nbsp;Bu&nbsp;kapsamda \u00f6ncelikle ilgili Men\u015fe Ofiste (T\u00dcRKPATENT) ge\u00e7erli bir marka tescil ba\u015fvurusunun veya tescilli bir markan\u0131n bulunmas\u0131 gerekir. Uluslararas\u0131 marka tescil ba\u015fvurusunun T\u00dcRKPATENT arac\u0131l\u0131\u011f\u0131yla&nbsp;D\u00fcnya Fikri M\u00fclkiyet \u00d6rg\u00fct\u00fc (WIPO)&#8217;ne sunulmas\u0131 zorunludur. Bunun i\u00e7in T\u00dcRKPATENT\u2019e Madrid Protokol\u00fc uyar\u0131nca uluslararas\u0131 marka ba\u015fvurusunun WIPO&#8217;ya bildirilmesi \u00fccreti, WIPO\u2019ya ise Madrid Sistemi kapsam\u0131nda uluslararas\u0131 tescil ba\u015fvurusu \u00fccreti \u00f6denmelidir.<\/p>\n\n\n\n<p>Uluslararas\u0131 marka tescil s\u00fcrecinizi do\u011fru \u015fekilde y\u00fcr\u00fctmek, ba\u015fvuru ad\u0131mlar\u0131nda hata riskini en aza indirmek ve markan\u0131z\u0131 yurt d\u0131\u015f\u0131nda da g\u00fcvence alt\u0131na almak i\u00e7in M\u00fckellef\u2019in uzman ekibinden destek alabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Sureclerinizi_Mukellefle_Pratik_Bir_Sekilde_Yurutun\"><\/span>Marka Tescili S\u00fcre\u00e7lerinizi M\u00fckellef&#8217;le Pratik Bir \u015eekilde Y\u00fcr\u00fct\u00fcn!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/mukellef.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00fckellef<\/a> olarak pek \u00e7ok \u00fclkede \u015firket kurulu\u015fundan y\u00f6netim s\u00fcrecine kadar her a\u015famada&nbsp;profesyonel ekibimizle size hizmet veriyoruz.&nbsp;Sanal ofis, vergi y\u00fck\u00fcml\u00fcl\u00fcklerin takibi ve \u00f6n muhasebe s\u00fcre\u00e7lerinde destek oluyor,&nbsp;marka tescili hizmetimizle hayallerinizi ger\u00e7ekle\u015ftirmeniz i\u00e7in yan\u0131n\u0131zda oluyoruz. \u015eirketinizi rakiplerinizden farkl\u0131la\u015ft\u0131racak marka ismi, logo ve slogan gibi unsurlar\u0131 koruma alt\u0131na almak i\u00e7in hemen <a href=\"https:\/\/app.mukellef.co\/register\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00fcye olun<\/a>, sizi arayal\u0131m!<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\">\n\t\t<span class=\"hs-cta-node hs-cta-15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\" id=\"15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, '15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sikca_Sorulan_Sorular\"><\/span>S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\u015fa\u011f\u0131da marka tescili hakk\u0131nda s\u0131k\u00e7a sorulan sorular\u0131n cevaplar\u0131na ula\u015fabilirsiniz.&nbsp;<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1767180315425\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Tescil_Korumasi_Ne_Zaman_Baslar\"><\/span>Marka Tescil Korumas\u0131 Ne Zaman Ba\u015flar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Tescil korumas\u0131\u00a0ba\u015fvuru tarihinden itibaren ba\u015flar. Ancak markan\u0131n kesin koruma stat\u00fcs\u00fc tescil tamamland\u0131\u011f\u0131nda kazan\u0131l\u0131r.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180325626\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Tescili_ile_Kazanilan_Marka_Koruma_Suresi_Ne_Kadar\"><\/span>Marka Tescili ile Kazan\u0131lan Marka Koruma S\u00fcresi Ne Kadar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Marka tescili 10 y\u0131l ge\u00e7erlidir, bu s\u00fcre sonunda yenilenebilir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180336958\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Yenilenir_mi\"><\/span>Marka Tescili Yenilenir mi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Evet, yenilenebilir. Tescil edilmi\u015f bir markan\u0131n koruma s\u00fcresi ba\u015fvuru tarihinden itibaren 10 y\u0131ld\u0131r. Bu s\u00fcre tamamland\u0131ktan sonra marka hakk\u0131 sahibi tescil s\u00fcresini uzatmak i\u00e7in yeni bir ba\u015fvuru yapmal\u0131d\u0131r. S\u00fcrenin bitiminden itibaren 6 ay i\u00e7erisinde T\u00fcrk Patent ve Marka Kurumuna ba\u015fvuran marka sahibi, tescilin s\u00fcresini 10 y\u0131l daha uzatabilir. E\u011fer koruma s\u00fcresinin bitiminden itibaren 6 ay i\u00e7erisinde bu talepte bulunmazsa marka tescilinin h\u00fck\u00fcms\u00fcz kalaca\u011f\u0131n\u0131 da belirtmek gerekir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180348111\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Endustriyel_Tasarim_Tescili_Nedir\"><\/span>End\u00fcstriyel Tasar\u0131m Tescili Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>End\u00fcstriyel tasar\u0131m tescili, bir \u00fcr\u00fcn\u00fcn d\u0131\u015f g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc olu\u015fturan \u015fekil, desen, renk, doku ve bi\u00e7im gibi estetik unsurlar\u0131n korunmas\u0131n\u0131 sa\u011flar. Bu tescille \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131n\u0131 izinsiz kopyalamak veya taklit etmek isteyen ki\u015filere y\u00f6nelik yasal koruma elde edilir.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180357078\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Tescili_Tum_Dunyada_Gecerli_mi\"><\/span>Marka Tescili T\u00fcm D\u00fcnyada Ge\u00e7erli mi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Marka korumas\u0131n\u0131n \u00fclkesellik ilkesi dolay\u0131s\u0131yla t\u00fcm d\u00fcnyada ge\u00e7erli oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn de\u011fildir.\u00a0Ancak Madrid Protokol\u00fc arac\u0131l\u0131\u011f\u0131yla uluslararas\u0131 koruma ba\u015fvurusu yap\u0131labilir.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180366361\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Hakkina_Tecavuze_Iliskin_Cezai_Hukumler_Nelerdir\"><\/span>Marka Hakk\u0131na Tecav\u00fcze \u0130li\u015fkin Cezai H\u00fck\u00fcmler Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Marka hakk\u0131na tecav\u00fcze ili\u015fkin cezai h\u00fck\u00fcmler S\u0131nai M\u00fclkiyet Kanunu&#8217;nun 30. maddesinde say\u0131lm\u0131\u015ft\u0131r. Buna g\u00f6re;\u00a0<br \/>1. Ba\u015fkas\u0131na ait marka hakk\u0131na iktibas veya iltibas suretiyle tecav\u00fcz ederek mal \u00fcreten veya hizmet sunan, sat\u0131\u015fa arz eden veya satan, ithal ya da ihra\u00e7 eden, ticari ama\u00e7la sat\u0131n alan, bulunduran, nakleden veya depolayan ki\u015fi bir y\u0131ldan \u00fc\u00e7 y\u0131la kadar hapis ve yirmi bin g\u00fcne kadar adli para cezas\u0131yla,<br \/>2. Marka korumas\u0131 oldu\u011funu belirten i\u015fareti mal veya ambalaj \u00fczerinden yetkisi olmadan kald\u0131ran ki\u015fi, bir y\u0131ldan \u00fc\u00e7 y\u0131la kadar hapis ve be\u015f bin g\u00fcne kadar adli para cezas\u0131yla,<br \/>3. Yetkisi olmad\u0131\u011f\u0131 h\u00e2lde ba\u015fkas\u0131na ait marka hakk\u0131 \u00fczerinde devretmek, lisans veya rehin vermek suretiyle tasarrufta bulunan ki\u015fi iki y\u0131ldan d\u00f6rt y\u0131la kadar hapis ve be\u015f bin g\u00fcne kadar adli para cezas\u0131yla cezaland\u0131r\u0131l\u0131r.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180426177\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Mirasla_Aktarilabilir_mi\"><\/span>Marka Mirasla Aktar\u0131labilir mi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Evet. Marka hakk\u0131 miras yoluyla veya devir s\u00f6zle\u015fmesiyle yeni hak sahibine ge\u00e7ebilir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1767180436562\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Ruchan_Hakki_Nedir\"><\/span>R\u00fc\u00e7han Hakk\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Bu hak bir markan\u0131n ba\u015fka \u00fclkelerde ba\u015fvurusu yap\u0131l\u0131rken \u00f6ncelik tarihinin korunmas\u0131 anlam\u0131na gelir. \u00d6rne\u011fin T\u00fcrkiye\u2019de yap\u0131lan ba\u015fvuru tarihinden itibaren 6 ay i\u00e7inde ba\u015fka \u00fclkelerde ba\u015fvuru yap\u0131ld\u0131\u011f\u0131 takdirde \u00f6ncelik T\u00fcrkiye&#8217;deki ba\u015fvuru tarihi olur.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marka tescili, bir i\u015fletmenin sahip oldu\u011fu \u00fcr\u00fcn ve hizmetleri rakiplerinden ay\u0131ran kritik ad\u0131mlardan biri. \u0130\u015f d\u00fcnyas\u0131n\u0131n rekabet\u00e7i ortam\u0131nda bir markay\u0131&nbsp;yaln\u0131zca olu\u015fturmak de\u011fil,&nbsp; yasal olarak korumak da olduk\u00e7a \u00f6nemli. Markan\u0131z\u0131 T\u00fcrk Patent ve Marka Kurumu nezdinde tescil ettirerek markan\u0131z\u0131&nbsp;hukuki korumaya alabilir, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 sa\u011flayabilirsiniz. Bu yaz\u0131da marka tescilinin tan\u0131m\u0131, nas\u0131l yap\u0131ld\u0131\u011f\u0131 ve hangi a\u015famalar\u0131 i\u00e7erdi\u011fine dair &#8230;<\/p>\n","protected":false},"author":2,"featured_media":10475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vergisel-konular"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/2448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=2448"}],"version-history":[{"count":5,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/2448\/revisions"}],"predecessor-version":[{"id":11688,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/2448\/revisions\/11688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/10475"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}