{"id":3466,"date":"2021-07-19T10:30:00","date_gmt":"2021-07-19T07:30:00","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=3466"},"modified":"2022-09-13T17:45:09","modified_gmt":"2022-09-13T14:45:09","slug":"5-adimda-bir-is-fikri-nasil-test-edilir","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/","title":{"rendered":"5 Ad\u0131mda Bir \u0130\u015f Fikri Nas\u0131l Test Edilir?"},"content":{"rendered":"\n<p>Her ge\u00e7en g\u00fcn d\u00fcnyan\u0131n bir\u00e7ok yerinde yeni i\u015f fikirleri ortaya \u00e7\u0131k\u0131yor, giri\u015fimlerde bulunuluyor. Bir\u00e7ok giri\u015fimcinin i\u015f fikri y\u00fcr\u00fcrl\u00fc\u011fe girdikten k\u0131sa bir s\u00fcre sonra hedeflerine ula\u015famad\u0131\u011f\u0131 i\u00e7in ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frayabiliyor. Bu durumu ya\u015famamak i\u00e7in i\u015f fikirlerinin i\u015flevselli\u011finin test edilmesi \u00f6nemlidir. Peki, bir i\u015f fikri nas\u0131l test edilir?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#Is_Fikrini_Nerede_Test_Etmek_Avantaj_Saglar\" >\u0130\u015f Fikrini Nerede Test Etmek Avantaj Sa\u011flar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#Is_Fikri_Nasil_Test_Edilir\" >\u0130\u015f Fikri Nas\u0131l Test Edilir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#1_Is_Fikrini_Sitenizde_Sergileyin\" >1) \u0130\u015f Fikrini Sitenizde Sergileyin!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#2_Hedeflerinizi_Tanimlayin\" >2) Hedeflerinizi Tan\u0131mlay\u0131n!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#3_Sayfaniza_Yonlendirme_Yapin\" >3)&nbsp;Sayfan\u0131za Y\u00f6nlendirme Yap\u0131n!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#4_Urunlerinizin_Veri_Takibini_Yapin\" >4) \u00dcr\u00fcnlerinizin Veri Takibini Yap\u0131n!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#5_Cevrenizden_Geri_Bildirimler_Alin\" >5) \u00c7evrenizden Geri Bildirimler Al\u0131n!&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mukellef.co\/blog\/5-adimda-bir-is-fikri-nasil-test-edilir\/#Mukellef_ile_Sirket_Kurmak_Cok_Kolay\" >M\u00fckellef ile \u015eirket Kurmak \u00c7ok Kolay!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Fikrini_Nerede_Test_Etmek_Avantaj_Saglar\"><\/span><strong>\u0130\u015f Fikrini Nerede Test Etmek Avantaj Sa\u011flar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde ortaya \u00e7\u0131kan i\u015f fikirlerinin b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu internet \u00fczerinden kurularak faaliyetlerine devam ediyor. Bu sebeple bir i\u015f fikrini test etmenin en az maliyetli ve en kolay yolu da internet \u00fczerinden bir web sitesi kurmak oluyor. B\u00f6ylece tek bir lokasyondaki hedef kitleye ula\u015fmak yerine daha \u00e7ok insana ula\u015fmak m\u00fcmk\u00fcn hale geliyor. Ek olarak, internet sayfas\u0131ndaki etkile\u015fim de i\u015f fikrinin test edilmesi i\u00e7in a\u00e7\u0131k ve net verileri ortaya koyabiliyor. Bu sayede i\u015f fikrinizin uygulanabilir halini olu\u015fturup i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 g\u00f6rebilme imkan\u0131n\u0131z oluyor.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Fikri_Nasil_Test_Edilir\"><\/span><strong>\u0130\u015f Fikri Nas\u0131l Test Edilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fikrin alan\u0131, hedefleri ve hitap etti\u011fi kitle belirlendikten sonra i\u015f fikrini test etmeye ba\u015flanmal\u0131d\u0131r. Bir i\u015f fikrini test etmenin 5 ad\u0131m\u0131 bulunmaktad\u0131r. Bu ad\u0131mlar \u015fu \u015fekilde s\u0131ralanabilir:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Is_Fikrini_Sitenizde_Sergileyin\"><\/span><strong>1) \u0130\u015f Fikrini Sitenizde Sergileyin!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130nsanlar internet sitenizi ziyaret etti\u011finde onlar\u0131 kar\u015f\u0131layacak olan a\u00e7\u0131l\u0131\u015f sayfas\u0131nda i\u015finiz hakk\u0131nda ilk izlenimi yaratm\u0131\u015f olursunuz. Bu sebeple a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n dizayn\u0131 ve i\u00e7eri\u011fi olduk\u00e7a \u00f6nemlidir. \u00d6rne\u011fin; \u00f6deme yap\u0131lacak alana ula\u015f\u0131m kolayl\u0131\u011f\u0131, Facebook, Gmail gibi di\u011fer platformlar arac\u0131l\u0131\u011f\u0131yla hizmetinize eri\u015fim kolayl\u0131\u011f\u0131 ve m\u00fc\u015fteri g\u00f6r\u00fc\u015f\u00fc gibi temel unsurlar\u0131n bu sayfada bulunmas\u0131, m\u00fc\u015fterilerin ilgilerini \u00e7ekmesini sa\u011flar. Burada temel ama\u00e7 \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn uygulanabilir halini (MVP) sergileyebilmenizdir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Hedeflerinizi_Tanimlayin\"><\/span><strong>2) <\/strong><strong>Hedeflerinizi Tan\u0131mlay\u0131n!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hen\u00fcz bir fikir olu\u015ftururken ihtiyac\u0131n\u0131z olan en \u00f6nemli \u015fey hedeflerinizdir. Hedeflerinizin ilk b\u00f6l\u00fcm\u00fcnde i\u015finizin hen\u00fcz fikir halindeyken ne kadar ilgi g\u00f6rmesini istedi\u011finizi belirlemelisiniz. Ard\u0131ndan, demo sayfan\u0131z\u0131 olu\u015fturdu\u011funuzda ka\u00e7 adet internet kayd\u0131na ula\u015ft\u0131\u011f\u0131n\u0131z\u0131 hesap edebilirsiniz. B\u00f6ylece, i\u015finizin fikir halindeyken ba\u015far\u0131ya ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 anlayabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Sayfaniza_Yonlendirme_Yapin\"><\/span><strong>3)&nbsp;Sayfan\u0131za Y\u00f6nlendirme Yap\u0131n!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130nsanlara giri\u015fim fikrinizi sunabilmek i\u00e7in web sitenizi ziyaret etmelerini sa\u011flamal\u0131s\u0131n\u0131z. Bunun i\u00e7in <a href=\"https:\/\/mukellef.co\/blog\/sosyal-medyadan-satis\/\" target=\"_blank\" aria-label=\"sosyal medya  (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">sosyal medya <\/a>platformlar\u0131na reklamlar verebilirsiniz; ancak hizmet verdi\u011finiz alan ile ilgili anahtar kelimelerin kullan\u0131labilece\u011fi Google tan\u0131t\u0131mlar\u0131n\u0131 kullanmak \u00e7ok daha mant\u0131kl\u0131 bir se\u00e7enektir. Google reklamlar\u0131n\u0131n trafi\u011fini kazanmak i\u00e7in bir s\u00fcre bekledikten sonra m\u00fc\u015fterilerinizin g\u00f6sterdi\u011fi etkile\u015fimi \u00f6l\u00e7ebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Urunlerinizin_Veri_Takibini_Yapin\"><\/span><strong>4) \u00dcr\u00fcnlerinizin Veri Takibini Yap\u0131n!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Art\u0131k \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn tasla\u011f\u0131n\u0131 olu\u015fturdunuz, kullan\u0131ma sundunuz ve tan\u0131tt\u0131n\u0131z. Bundan sonras\u0131nda m\u00fc\u015fterilerinizin deneyimini, ka\u00e7 ki\u015finin sat\u0131n alma giri\u015fiminde bulundu\u011funu ve web sitenizde ne kadar s\u00fcre kald\u0131klar\u0131 gibi verileri takip etmeye ba\u015flayabilirsiniz. B\u00f6ylece hen\u00fcz taslak halinde bile olsa fikrinizin be\u011fenilip be\u011fenilmedi\u011fini analiz edebilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Cevrenizden_Geri_Bildirimler_Alin\"><\/span><strong>5) \u00c7evrenizden Geri Bildirimler Al\u0131n!&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00fc\u015fterilerinizin deneyimini takip ettikten sonra etraf\u0131n\u0131zdaki insanlardan yorum almaya ba\u015flayabilirsiniz. Sizin alan\u0131n\u0131zda hizmet veren, bu i\u015f hakk\u0131nda bilgisi olan insanlara dan\u0131\u015farak objektif yorumlar alabilirsiniz. B\u00f6ylece i\u015finiz hakk\u0131nda yorumlar alarak daha iyi g\u00fcncellemelerde bulunabilirsiniz.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukellef_ile_Sirket_Kurmak_Cok_Kolay\"><\/span><strong>M\u00fckellef ile \u015eirket Kurmak \u00c7ok Kolay!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130\u015f fikrinizi test edip ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131ktan sonra \u015firketinizi kurmak i\u00e7in i\u015flemlere ba\u015flayabilirsiniz. M\u00fckellef, kullan\u0131c\u0131lar\u0131na \u015firket kurulumundan finansal s\u00fcre\u00e7lerin takibine kadar t\u00fcm a\u015famalarda hizmet sunar. \u00d6n muhasebe, vergilendirme, e-Fatura, e-\u0130rsaliye gibi ihtiya\u00e7lar\u0131n\u0131z\u0131 M\u00fckellef ile kar\u015f\u0131layabilirsiniz. Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/mukellef.co\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">t\u0131klay\u0131n\u0131z.<\/a><\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b66fc90d-3b02-45da-9951-e8458a98254b\">\n\t\t<span class=\"hs-cta-node hs-cta-b66fc90d-3b02-45da-9951-e8458a98254b\" id=\"b66fc90d-3b02-45da-9951-e8458a98254b\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/b66fc90d-3b02-45da-9951-e8458a98254b\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b66fc90d-3b02-45da-9951-e8458a98254b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/b66fc90d-3b02-45da-9951-e8458a98254b.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, 'b66fc90d-3b02-45da-9951-e8458a98254b', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Her ge\u00e7en g\u00fcn d\u00fcnyan\u0131n bir\u00e7ok yerinde yeni i\u015f fikirleri ortaya \u00e7\u0131k\u0131yor, giri\u015fimlerde bulunuluyor. Bir\u00e7ok giri\u015fimcinin i\u015f fikri y\u00fcr\u00fcrl\u00fc\u011fe girdikten k\u0131sa bir s\u00fcre sonra hedeflerine ula\u015famad\u0131\u011f\u0131 i\u00e7in ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frayabiliyor. Bu durumu ya\u015famamak i\u00e7in i\u015f fikirlerinin i\u015flevselli\u011finin test edilmesi \u00f6nemlidir. Peki, bir i\u015f fikri nas\u0131l test edilir? \u0130\u015f Fikrini Nerede Test Etmek Avantaj Sa\u011flar? G\u00fcn\u00fcm\u00fczde ortaya \u00e7\u0131kan &#8230;<\/p>\n","protected":false},"author":29,"featured_media":4786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[460],"tags":[],"class_list":["post-3466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisim"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/3466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=3466"}],"version-history":[{"count":0,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/3466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/4786"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=3466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=3466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=3466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}