{"id":3704,"date":"2021-10-11T15:18:21","date_gmt":"2021-10-11T12:18:21","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=3704"},"modified":"2021-10-11T15:18:22","modified_gmt":"2021-10-11T12:18:22","slug":"startuplar-icin-rehber-niteliginde-4-madde","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/startuplar-icin-rehber-niteliginde-4-madde\/","title":{"rendered":"Startuplar i\u00e7in Rehber Niteli\u011finde 4 Madde"},"content":{"rendered":"\n<p><a href=\"https:\/\/mukellef.co\/blog\/girisimcilerin-almasi-gereken-5-egitim\/\" target=\"_blank\" aria-label=\"Giri\u015fim (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Giri\u015fim<\/a> fikirlerini kullan\u0131c\u0131lara ula\u015ft\u0131rmak, kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 gidermek ya da kullan\u0131c\u0131lar\u0131n ihtiya\u00e7 duymas\u0131n\u0131 sa\u011flamak amac\u0131 ile startup kurmak i\u00e7in belli ba\u015fl\u0131 noktalara dikkat etmek gereklidir. Peki, startuplar i\u00e7in rehber niteli\u011findeki noktalar nelerdir?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/startuplar-icin-rehber-niteliginde-4-madde\/#1_Is_Plani_Olusturmak\" >1) \u0130\u015f Plan\u0131 Olu\u015fturmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/startuplar-icin-rehber-niteliginde-4-madde\/#2_Finansmani_Guvenceye_Almak\" >2) Finansman\u0131 G\u00fcvenceye Almak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/startuplar-icin-rehber-niteliginde-4-madde\/#3_Persona_Olusturmak\" >3) Persona Olu\u015fturmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/startuplar-icin-rehber-niteliginde-4-madde\/#4_Pazarlama_Uzmani_Olmak\" >4) Pazarlama Uzman\u0131 Olmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/startuplar-icin-rehber-niteliginde-4-madde\/#Mukellef_ile_Sirketinizi_Kolayca_Kurun\" >M\u00fckellef ile \u015eirketinizi Kolayca Kurun!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Is_Plani_Olusturmak\"><\/span><strong>1) \u0130\u015f Plan\u0131 Olu\u015fturmak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Startup kurmak i\u00e7in \u00f6ncelikle bir i\u015f plan\u0131na ihtiya\u00e7 duyulmaktad\u0131r. \u0130\u015f plan\u0131 olu\u015fturmak, hedeflerinize ve bu hedeflere ne kadar zamanda, nas\u0131l ula\u015f\u0131laca\u011f\u0131n\u0131za dair bir yol haritas\u0131 olu\u015fturman\u0131z\u0131 sa\u011flar. \u0130\u015f plan\u0131 olu\u015fumunda ba\u015flang\u0131\u00e7ta pazar ara\u015ft\u0131rmas\u0131 yaparak g\u00fc\u00e7l\u00fc ve zay\u0131f noktalar\u0131n\u0131z\u0131 g\u00f6zlemleyebilirsiniz. Bu s\u00fcre\u00e7te hangi \u00fcr\u00fcn ve hizmetleri sunaca\u011f\u0131n\u0131z\u0131, stratejik ve agresif pazalama plan\u0131n\u0131z\u0131n ne oldu\u011funu, yat\u0131r\u0131mc\u0131lar\u0131n neden sizinle \u00e7al\u0131\u015faca\u011f\u0131n\u0131 ve m\u00fc\u015fterilerin neden sizi tercih edece\u011finizin cevaplar\u0131n\u0131 i\u00e7eren net bir planlama yapmal\u0131s\u0131n\u0131z. \u0130\u015f hakk\u0131nda nas\u0131l bir tutum sergiledi\u011finizi g\u00f6stermeniz, i\u015finize olan inanc\u0131n\u0131z\u0131 kitlenize kan\u0131tlayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Finansmani_Guvenceye_Almak\"><\/span><strong>2) Finansman\u0131 G\u00fcvenceye Almak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Startup kurmak, giri\u015fiminizi kullan\u0131c\u0131lar\u0131n\u0131zla bulu\u015fturabilmek i\u00e7in bir sermaye ihtiyac\u0131 do\u011facakt\u0131r. ihtiya\u00e7 duyulan sermaye ile i\u015fletme i\u00e7in gerekli olan ekipman ve \u00e7al\u0131\u015fan maa\u015flar\u0131 gibi \u00e7e\u015fitli giderleri kar\u015f\u0131layabilirsiniz. \u0130\u015f plan\u0131nda yer alan bilan\u00e7o, sat\u0131\u015f tahmini, nakit ak\u0131\u015f tablosu ve kar -zarar tablosunu i\u00e7eren finansal plan\u0131n\u0131zda ne kadar sermayeye ihtiya\u00e7 duyabilece\u011finizi belirleyebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015fletmenize potansiyel bir yat\u0131r\u0131mc\u0131 buldu\u011funuzda, giri\u015fim fikrinizi yat\u0131r\u0131mc\u0131ya etkili ve h\u0131zl\u0131 bir \u015fekilde sunabilmelisiniz. Etkili bir i\u015f plan\u0131 haz\u0131rlaman\u0131z bunun i\u00e7in yeterli gelmeyebilir. Dolay\u0131s\u0131yla i\u015f plan\u0131n\u0131z\u0131n yaz\u0131l\u0131 k\u0131sm\u0131n\u0131n yan\u0131 s\u0131ra s\u00f6zl\u00fc k\u0131sm\u0131nda da etkili olmal\u0131s\u0131n\u0131z. Yaz\u0131l\u0131 k\u0131sma oranla \u00f6zeti denebilecek k\u0131sal\u0131kta bir s\u00f6zl\u00fc k\u0131s\u0131m haz\u0131rlamal\u0131s\u0131n\u0131z. Yat\u0131r\u0131mc\u0131lar\u0131n \u00e7ok vaktini almadan onlar\u0131 etkileyebilmeli ve i\u015f plan\u0131n\u0131z\u0131 detayl\u0131 incelemelerini sa\u011flayabilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Persona_Olusturmak\"><\/span><strong>3) Persona Olu\u015fturmak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Persona olu\u015fturmak, i\u015fletmenin ideal m\u00fc\u015fteri karakterini tan\u0131mlamak i\u00e7in kullan\u0131lan bir terimdir. Pazarlama alan\u0131nda, m\u00fc\u015fteri kitlesini daha iyi tan\u0131mak amac\u0131yla persona olu\u015fturmak s\u0131k kullan\u0131lmaktad\u0131r. M\u00fc\u015fterilerin ya\u015f aral\u0131\u011f\u0131, cinsiyet oran\u0131, medeni hali, gelir durumu benzeri ki\u015fisel bilgileri olu\u015fturulan personan\u0131n i\u00e7erisinde bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Startup\u0131n\u0131z i\u00e7in persona olu\u015fturarak m\u00fc\u015fteriler ve m\u00fc\u015fteri potansiyeli olan ki\u015filer hakk\u0131nda bilgiler edinebilirsiniz. Yap\u0131lan ara\u015ft\u0131rmalar sonucu elde edilen bu bilgiler, pazarlama reklam stratejilerinizin ve hizmetinizin geli\u015ftirilmesine katk\u0131da bulunacakt\u0131r. M\u00fc\u015fteri oda\u011f\u0131na yap\u0131lan direkt hamleler ile m\u00fc\u015fterilerinizin olumlu tepkiler g\u00f6stermesini sa\u011flayabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pazarlama_Uzmani_Olmak\"><\/span><strong>4) Pazarlama Uzman\u0131 Olmak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pazarlama uzman\u0131ysan\u0131z, \u00fcr\u00fcnlerinizi m\u00fc\u015fterilere iyi tan\u0131tabilme oran\u0131n\u0131z artacakt\u0131r. Fakat pazarlama uzman\u0131 de\u011filseniz ve alan\u0131n\u0131zdaki en iyi \u00fcr\u00fcnleri de \u00e7\u0131karsan\u0131z, m\u00fc\u015fteriler neden sizi tercih edece\u011fini bilmiyorsa kendi bildi\u011fi i\u015fletmelere y\u00f6nelecektir. \u00dcr\u00fcnlerinizi pazarlarken sosyal medyay\u0131, i\u00e7erikleri, arama motorlar\u0131n\u0131 vb. dijital pazarlar\u0131 kullanarak reklam olu\u015fturarak m\u00fc\u015fterilerinize i\u015fletmenizi g\u00f6sterebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Startup\u0131n\u0131z\u0131 m\u00fc\u015fterilere sunmak i\u00e7in bir pazarlama b\u00fct\u00e7esi ay\u0131rmal\u0131s\u0131n\u0131z. Ayr\u0131lan bu b\u00fct\u00e7eyi de kendi i\u00e7inde da\u011f\u0131tarak hangi alanda ne kadar kullan\u0131laca\u011f\u0131n\u0131 hesaplamal\u0131s\u0131n\u0131z. Pazarlama yapmadan m\u00fc\u015fteri kazanamayaca\u011f\u0131n\u0131z\u0131 unutmayarak, i\u015fletmenizde \u00f6ncelikleriniz aras\u0131na almal\u0131s\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukellef_ile_Sirketinizi_Kolayca_Kurun\"><\/span><strong>M\u00fckellef ile \u015eirketinizi Kolayca Kurun!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fckellef, \u015firket kurulu\u015f s\u00fcrecinde ve sonras\u0131nda sundu\u011fu hizmetler ile sizlere destek sa\u011flar. M\u00fckellef ile \u015firketinizi dakikalar i\u00e7erisinde kurabilir, sizlere sundu\u011fu \u00d6n Muhasebe Program\u0131, dan\u0131\u015fmanl\u0131k, sanal ofis ve e-D\u00f6n\u00fc\u015f\u00fcm hizmetlerinden faydalanabilirsiniz. M\u00fckellef sundu\u011fu hizmetler ile startuplar\u0131n i\u015flerini kolayla\u015ft\u0131rmaktad\u0131r. Daha detayl\u0131 bilgi almak i\u00e7in <a href=\"https:\/\/mukellef.co\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">t\u0131klay\u0131n\u0131z<\/a>.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b66fc90d-3b02-45da-9951-e8458a98254b\">\n\t\t<span class=\"hs-cta-node hs-cta-b66fc90d-3b02-45da-9951-e8458a98254b\" id=\"b66fc90d-3b02-45da-9951-e8458a98254b\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/b66fc90d-3b02-45da-9951-e8458a98254b\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b66fc90d-3b02-45da-9951-e8458a98254b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/b66fc90d-3b02-45da-9951-e8458a98254b.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, 'b66fc90d-3b02-45da-9951-e8458a98254b', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Giri\u015fim fikirlerini kullan\u0131c\u0131lara ula\u015ft\u0131rmak, kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 gidermek ya da kullan\u0131c\u0131lar\u0131n ihtiya\u00e7 duymas\u0131n\u0131 sa\u011flamak amac\u0131 ile startup kurmak i\u00e7in belli ba\u015fl\u0131 noktalara dikkat etmek gereklidir. Peki, startuplar i\u00e7in rehber niteli\u011findeki noktalar nelerdir? 1) \u0130\u015f Plan\u0131 Olu\u015fturmak Startup kurmak i\u00e7in \u00f6ncelikle bir i\u015f plan\u0131na ihtiya\u00e7 duyulmaktad\u0131r. \u0130\u015f plan\u0131 olu\u015fturmak, hedeflerinize ve bu hedeflere ne kadar zamanda, nas\u0131l &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[460],"tags":[],"class_list":["post-3704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisim"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/3704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=3704"}],"version-history":[{"count":0,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/3704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/3713"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=3704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=3704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=3704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}