{"id":3865,"date":"2021-12-13T10:30:00","date_gmt":"2021-12-13T07:30:00","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=3865"},"modified":"2024-01-27T01:48:21","modified_gmt":"2024-01-26T22:48:21","slug":"girisimlere-isim-secmek","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/","title":{"rendered":"Giri\u015fimcilerin \u015eirket \u0130smi Se\u00e7erken Dikkat Etmesi Gereken 5 Madde"},"content":{"rendered":"\n<p>Giri\u015fimlere isim se\u00e7mek, giri\u015fimin ba\u015far\u0131l\u0131 olmas\u0131ndaki kritik noktalardan biridir. Se\u00e7ilecek isim giri\u015fimin kalitesini ve tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 etkileyen \u00f6nemli bir unsur oldu\u011fu i\u00e7in isim se\u00e7erken dikkat edilmesi gereken baz\u0131 noktalar vard\u0131r. Peki, bu noktalar nelerdir?&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Telaffuzu_Kolay_Olmali\" >Telaffuzu Kolay Olmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Uzun_Olmamali\" >Uzun Olmamal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Sundugunuz_Hizmeti_Cagristirmali\" >Sundu\u011funuz Hizmeti \u00c7a\u011fr\u0131\u015ft\u0131rmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Anlam_Niteligi_Tasimali\" >Anlam Niteli\u011fi Ta\u015f\u0131mal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Ozgun_Olmali\" >\u00d6zg\u00fcn Olmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Telif_Hakki_Dogurmamali\" >Telif Hakk\u0131 Do\u011furmamal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/girisimlere-isim-secmek\/#Mukellef_ile_Sirketinizi_Kolayca_Kurun\" >M\u00fckellef ile \u015eirketinizi Kolayca Kurun<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Telaffuzu_Kolay_Olmali\"><\/span><strong>Telaffuzu Kolay Olmal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Giri\u015fimlere isim se\u00e7mek i\u00e7in belirlenen isimlere bir de m\u00fc\u015fteri g\u00f6z\u00fcnden bak\u0131lmal\u0131. M\u00fc\u015fteri, duydu\u011fu gibi yazmak ister. Potansiyel m\u00fc\u015fteriler \u015firketinizi arat\u0131rken duydu\u011fu gibi yazacakt\u0131r. Bu sebeple duyuldu\u011fu gibi yaz\u0131labilen isimler bulmak \u015firket i\u00e7in avantajl\u0131d\u0131r. Aksi takdirde uzun, karma\u015f\u0131k, ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 zor isimler kullan\u0131ld\u0131\u011f\u0131nda m\u00fc\u015fteri \u015firketinizi bulamayabilir. Bu da potansiyel m\u00fc\u015fteri kayb\u0131na neden olabilir.&nbsp;<\/p>\n\n\n\n<p>\u0130sme eklenen eklerin telaffuzu zorla\u015ft\u0131ran bir yan\u0131 olmas\u0131 da \u015firket ismini okuyamamaya neden olabilir. Bu sebeple giri\u015fimlere isim se\u00e7mek i\u00e7in belirleyece\u011finiz ismi sesli olarak tekrarlamal\u0131, ek getirildi\u011finde telaffuzda bir zorlu\u011fun olup olmad\u0131\u011f\u0131na bak\u0131lmal\u0131. E\u011fer telaffuzda bir zorlanman\u0131n oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, farkl\u0131 bir kelimeye se\u00e7meye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uzun_Olmamali\"><\/span><strong>Uzun Olmamal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Giri\u015fimlere isim se\u00e7mek i\u00e7in \u00f6ncelikle herkesin kolayca, tek nefeste s\u00f6yleyebilece\u011fi isimler bulmak gerekir. Bu ba\u011flamda uzun, c\u00fcmle gibi isimlerden uzak durulmal\u0131. Uzun isimler ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131 gibi yanl\u0131\u015f telaffuzlara da neden olabilir. <a href=\"https:\/\/mukellef.co\/blog\/girisimcilerin-almasi-gereken-5-egitim\/\" target=\"_blank\" aria-label=\"Giri\u015fimin (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Giri\u015fimin<\/a> ismini k\u0131sa tutmak ise m\u00fc\u015fterilerin o ismi hat\u0131rlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Bu da giri\u015fiminizin pazarda hat\u0131rlanmas\u0131nda etkili olur.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sundugunuz_Hizmeti_Cagristirmali\"><\/span><strong>Sundu\u011funuz Hizmeti \u00c7a\u011fr\u0131\u015ft\u0131rmal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fc\u015fteriye verilecek hizmetin ne oldu\u011funu isminizin i\u00e7erisinde hat\u0131rlatmak uygun olacakt\u0131r. Giri\u015fimlere isim se\u00e7mek i\u00e7in belirleyece\u011finiz isimlerde i\u015fletmenizin ne i\u015f yapt\u0131\u011f\u0131na dair ipucu kelimeler kullanmaya dikkat etmelisiniz. \u00d6rne\u011fin; bir k\u0131yafet ma\u011fazas\u0131 a\u00e7acaksan\u0131z moda, tarz, trend gibi kelimeleri kullanabilirsiniz. Yapt\u0131\u011f\u0131n\u0131z i\u015f ve se\u00e7ti\u011finiz isim birbirine z\u0131t ise, m\u00fc\u015fteri i\u015finizi anlamayacak ve g\u00fcven duymayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anlam_Niteligi_Tasimali\"><\/span><strong>Anlam Niteli\u011fi Ta\u015f\u0131mal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Farkl\u0131 ve unutulmaz isim koyabilmek i\u00e7in ilgin\u00e7, garip ve anlams\u0131z kelimeler koymak baz\u0131 i\u015fletmelerin tercihi olabiliyor. \u0130stisnai olarak Google, Yahoo bu konuda \u00f6rnek verilebilir. Fakat garip kelime se\u00e7imleri geni\u015f \u00e7er\u00e7eveden bak\u0131ld\u0131\u011f\u0131nda risk potansiyeli ta\u015f\u0131yabiliyor. \u015eirket isimlerinin farkl\u0131 dillerde olumsuz ve m\u00fcstehcen anlamlara \u00e7a\u011fr\u0131\u015f\u0131m yapmas\u0131 \u015firkete zora sokabilir. Bu sebeple isim se\u00e7erken global d\u00fc\u015f\u00fcnmek daha do\u011fru olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozgun_Olmali\"><\/span><strong>\u00d6zg\u00fcn Olmal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Giri\u015fimlere unutulmaz ve e\u015fsiz isim se\u00e7meye yap\u0131\u015fkanl\u0131k denir. Fakat bunu sa\u011flamak \u00e7ok kolay de\u011fildir. Her \u015firket kendini pazarda \u00f6ne \u00e7\u0131kar\u0131c\u0131, ak\u0131lda kal\u0131c\u0131, farkl\u0131 isimler bulmak ister. \u0130stemeyi icraate d\u00f6kme a\u015famas\u0131nda ise zorluk ya\u015farlar. Elbette bu zorluk giri\u015fimlere isim se\u00e7mek i\u00e7in dikkat edilmesi gereken noktalarla a\u015f\u0131lamayacak engeller de\u011fildir. <a href=\"https:\/\/mukellef.co\/blog\/sirket-ismi-nasil-bulunur-neden-onemlidir\/\">\u015eirket ismi bulma<\/a> s\u00fcrecinde, ortak, genel isimlerden ka\u00e7\u0131nmal\u0131. \u00d6rne\u011fin; Ceren Kuaf\u00f6r, Serdar B\u00fcfe, Mahmut\u2019un Yeri gibi herkesin kullanabilece\u011fi genel isimlerden uzak durmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Telif_Hakki_Dogurmamali\"><\/span><strong>Telif Hakk\u0131 Do\u011furmamal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Telif hakk\u0131 ve yasalarda bir sorun olu\u015fmamas\u0131 i\u00e7in belirleyece\u011finiz isim i\u00e7in bu konuda uzman bir ki\u015fi ile \u00e7al\u0131\u015f\u0131n. Aksi halde, se\u00e7ti\u011finiz isim nedeniyle kendinizi bir anda mahkemede bulabilir, mali zarar u\u011frayabilirsiniz. Bu u\u011fra\u015f ve masraflarla vakit harcamak istemiyorsan\u0131z, en ba\u015f\u0131ndan tedbir almak do\u011fru olacakt\u0131r. Bir ticari markay\u0131 tescillendirmemi\u015f olsalar da \u015firketinizden \u00f6nce bu ismi kullanan firmalar size hak davas\u0131 a\u00e7abilir. Bu noktada, Google\u2019da isim hakk\u0131nda k\u0131sa bir ara\u015ft\u0131rma yapabilir ya da alan\u0131nda uzman ki\u015fi \u00e7al\u0131\u015farak telif hakk\u0131n\u0131 \u00f6nleyebilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukellef_ile_Sirketinizi_Kolayca_Kurun\"><\/span><strong>M\u00fckellef ile \u015eirketinizi Kolayca Kurun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fckellef, \u015firketinizin kurulu\u015f ve y\u00f6netim a\u015famalar\u0131nda daima yan\u0131n\u0131zda yer al\u0131r. Giri\u015fiminize isim belirledikten sonra M\u00fckellef ile online olarak \u015firket kurulumunuzu h\u0131zl\u0131ca tamamlayabilir ve giri\u015fiminizi hayata ge\u00e7irebilirsiniz. Finansal s\u00fcre\u00e7lerinizde yan\u0131n\u0131zda olan M\u00fckellef\u2019in \u00f6n muhasebe program\u0131, sanal ofis, marka tescili, ve e-D\u00f6n\u00fc\u015f\u00fcm hizmetlerinden faydalanabilirsiniz. Daha detayl\u0131 bilgi edinmek i\u00e7in <a href=\"https:\/\/mukellef.co\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">t\u0131klay\u0131n\u0131z<\/a>.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b66fc90d-3b02-45da-9951-e8458a98254b\">\n\t\t<span class=\"hs-cta-node hs-cta-b66fc90d-3b02-45da-9951-e8458a98254b\" id=\"b66fc90d-3b02-45da-9951-e8458a98254b\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/b66fc90d-3b02-45da-9951-e8458a98254b\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b66fc90d-3b02-45da-9951-e8458a98254b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/b66fc90d-3b02-45da-9951-e8458a98254b.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, 'b66fc90d-3b02-45da-9951-e8458a98254b', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Giri\u015fimlere isim se\u00e7mek, giri\u015fimin ba\u015far\u0131l\u0131 olmas\u0131ndaki kritik noktalardan biridir. Se\u00e7ilecek isim giri\u015fimin kalitesini ve tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 etkileyen \u00f6nemli bir unsur oldu\u011fu i\u00e7in isim se\u00e7erken dikkat edilmesi gereken baz\u0131 noktalar vard\u0131r. Peki, bu noktalar nelerdir?&nbsp; Telaffuzu Kolay Olmal\u0131 Giri\u015fimlere isim se\u00e7mek i\u00e7in belirlenen isimlere bir de m\u00fc\u015fteri g\u00f6z\u00fcnden bak\u0131lmal\u0131. M\u00fc\u015fteri, duydu\u011fu gibi yazmak ister. Potansiyel m\u00fc\u015fteriler \u015firketinizi &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[460],"tags":[],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisim"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":0,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/3870"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}