{"id":5062,"date":"2022-10-21T10:00:00","date_gmt":"2022-10-21T07:00:00","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=5062"},"modified":"2024-08-08T14:15:14","modified_gmt":"2024-08-08T11:15:14","slug":"swot-analizi-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/","title":{"rendered":"SWOT Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Bir \u015firketin kendi g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini bilmesi, kar\u015f\u0131la\u015f\u0131labilecek f\u0131rsatlar ve tehditler kar\u015f\u0131s\u0131nda nas\u0131l hareket etmesi gerekti\u011fi konusunda yard\u0131mc\u0131 olur. Bu a\u00e7\u0131dan SWOT analizi olduk\u00e7a y\u00f6n g\u00f6sterici bir \u00e7al\u0131\u015fmad\u0131r. Peki, bu analiz nas\u0131l yap\u0131l\u0131r? SWOT analizi yaparken nelere dikkat edilmelidir?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#SWOT_Analizi_Nedir\" >SWOT Analizi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#SWOT_Analizi_Ne_Zaman_Yapilmalidir\" >SWOT Analizi Ne Zaman Yap\u0131lmal\u0131d\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#SWOT_Analizi_Nasil_Yapilir\" >SWOT Analizi Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#1_Hedefleri_Belirleyin\" >1) Hedefleri Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#2_Arastirin_ve_Kaynaklari_Toplayin\" >2) Ara\u015ft\u0131r\u0131n ve Kaynaklar\u0131 Toplay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#3_Guclu_ve_Zayif_Yanlarinizi_Belirleyin\" >3) G\u00fc\u00e7l\u00fc ve Zay\u0131f Yanlar\u0131n\u0131z\u0131 Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#4_Karsilasabileceginiz_Firsat_ve_Tehditleri_Taniyin\" >4) Kar\u015f\u0131la\u015fabilece\u011finiz F\u0131rsat ve Tehditleri Tan\u0131y\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#5_Strateji_Olusturun\" >5) Strateji Olu\u015fturun<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#SWOT_Analiz_Ornegi\" >SWOT Analiz \u00d6rne\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mukellef.co\/blog\/swot-analizi-nedir-nasil-yapilir\/#Mukellef_ile_Sirketinizi_Kurun_ve_Tum_Finansal_Sureclerinizi_Yonetin\" >M\u00fckellef ile \u015eirketinizi Kurun ve T\u00fcm Finansal S\u00fcre\u00e7lerinizi Y\u00f6netin!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analizi_Nedir\"><\/span><strong>SWOT Analizi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT, kelime anlam\u0131 itibariyle d\u00f6rt temel bile\u015fenden olu\u015fur. Bunlar: G\u00fc\u00e7l\u00fc Y\u00f6nler (<strong>S<\/strong>trengths), Zay\u0131f Y\u00f6nler (<strong>W<\/strong>eaknesses), F\u0131rsatlar (<strong>O<\/strong>pportunities) ve Tehditlerdir (<strong>T<\/strong>hreats). SWOT analizi; mevcut durumun veya gelecekteki stratejik hedeflerin geli\u015ftirilmesi i\u00e7in bir \u015firketin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini, kar\u015f\u0131la\u015fabilece\u011fi f\u0131rsat ve tehditleri belirleme ve analiz etme y\u00f6ntemidir. Bu analiz sadece \u015firketlerle s\u0131n\u0131rl\u0131 de\u011fildir, bireyler de i\u00e7 g\u00f6zlem yapmak veya ki\u015fisel geli\u015fim hedefleri belirlemek i\u00e7in bu analizi kullanabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analizi_Ne_Zaman_Yapilmalidir\"><\/span><strong>SWOT Analizi Ne Zaman Yap\u0131lmal\u0131d\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT analizi genel olarak her t\u00fcrl\u00fc senaryoya uyarlanabilen, uygulama alan\u0131 geni\u015f olan stratejik bir yakla\u015f\u0131md\u0131r. Fakat baz\u0131 durumlarda etkisi daha y\u00fcksektir. E\u011fer y\u00f6netim plan\u0131nda b\u00fcy\u00fck bir de\u011fi\u015fiklik yapmak, <a href=\"https:\/\/mukellef.co\/blog\/sahis-sirketi-kurarken-nelere-dikkat-edilmeli\/\">yeni bir giri\u015fim ba\u015flatmak<\/a>, i\u015f performans\u0131n\u0131 y\u00fckseltmek veya b\u00fcy\u00fcme hedefleri olu\u015fturmak istiyorsan\u0131z bu analizi kullanman\u0131z etkili sonu\u00e7lar elde etmenizi sa\u011flayacakt\u0131r. Ayr\u0131ca bu analizi herhangi bir faaliyete ge\u00e7meden \u00f6nce yapman\u0131z daha da faydal\u0131 olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analizi_Nasil_Yapilir\"><\/span><strong>SWOT Analizi Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT analizinden verimli sonu\u00e7 almak i\u00e7in \u00f6ncelikle baz\u0131 noktalara dikkat etmelisiniz. Bunlar\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Hedefleri_Belirleyin\"><\/span><strong>1) Hedefleri Belirleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SWOT analizi yapmadan \u00f6nce neyi analiz etmeniz gerekti\u011fini belirlemeniz gerekir. Bunun i\u00e7in analiz etmek istedi\u011finiz noktalar\u0131 par\u00e7alara b\u00f6l\u00fcn ve ayr\u0131 ayr\u0131 analiz etmeyi deneyin. Aksi halde \u00e7ok geni\u015f bir konuyu analiz etmek, sonu\u00e7tan verim alamaman\u0131za neden olur.&nbsp;\u00d6rne\u011fin; yeni bir \u00fcr\u00fcn veya hizmetin lansman\u0131n\u0131 yapmaya veya yapmamaya karar vermek i\u00e7in bu analizi kullanabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Arastirin_ve_Kaynaklari_Toplayin\"><\/span><strong>2) Ara\u015ft\u0131r\u0131n ve Kaynaklar\u0131 Toplay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hedeflerinizi belirledikten sonra eyleme ge\u00e7meden \u00f6nce i\u00e7inde bulundu\u011funuz sekt\u00f6r\u00fc ve pazar\u0131 ara\u015ft\u0131r\u0131n. Bu noktada i\u015f ortaklar\u0131n\u0131zdan, ekibinizden ve yak\u0131n \u00e7evrenizden tavsiyeler alabilirsiniz. Ayr\u0131ca rakiplerinizin neyi nas\u0131l yapt\u0131klar\u0131n\u0131 da inceleyebilirsiniz. B\u00f6ylece kendi plan\u0131n\u0131z i\u00e7in yeterli kayna\u011f\u0131 toplayarak neyi nas\u0131l yapaca\u011f\u0131n\u0131z hakk\u0131nda fikir sahibi olabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Guclu_ve_Zayif_Yanlarinizi_Belirleyin\"><\/span><strong>3) G\u00fc\u00e7l\u00fc ve Zay\u0131f Yanlar\u0131n\u0131z\u0131 Belirleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hedeflerinizi ger\u00e7ekle\u015ftirmek i\u00e7in \u00f6ncelikle g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinizi ele alarak ilerlemeniz gerekir. Bu noktalar\u0131 belirlerken \u015fu sorulardan faydalanabilirsiniz:<\/p>\n\n\n\n<p><strong>G\u00fc\u00e7l\u00fc Y\u00f6nler: <\/strong>Rakiplerimize g\u00f6re rekabet avantaj\u0131m\u0131z nedir? Hangi noktalarda iyi performans sergiliyoruz? Bizi tercih edilir k\u0131lan \u00f6zelliklerimiz neler?<\/p>\n\n\n\n<p><strong>Zay\u0131f Y\u00f6nler:<\/strong> Hangi noktalarda eksi\u011fimiz var? Neleri iyile\u015ftirebiliriz? Performans\u0131m\u0131z\u0131n zay\u0131f oldu\u011fu noktalar neler?<\/p>\n\n\n\n<p>G\u00fc\u00e7l\u00fc yanlar\u0131n\u0131z\u0131 peki\u015ftirmek i\u00e7in ekibinizle veya i\u015f ortaklar\u0131n\u0131zla beyin f\u0131rt\u0131nas\u0131 yapabilirsiniz. Zay\u0131f y\u00f6nlerinizdeki eksiklikleri kapatmak i\u00e7in ise e\u011fitim veya dan\u0131\u015fmanl\u0131k alabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Karsilasabileceginiz_Firsat_ve_Tehditleri_Taniyin\"><\/span><strong>4) Kar\u015f\u0131la\u015fabilece\u011finiz F\u0131rsat ve Tehditleri Tan\u0131y\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Her i\u015fletmenin bulundu\u011fu sekt\u00f6rde rakipleri vard\u0131r. Alan\u0131n\u0131zda lider konumuna gelmek i\u00e7in kar\u015f\u0131la\u015fabilece\u011finiz tehditleri ve f\u0131rsatlar\u0131 \u00f6nceden listelemelisiniz. B\u00f6ylece riskli durumlarla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda veya yeni f\u0131rsatlar yakalad\u0131\u011f\u0131n\u0131zda nas\u0131l aksiyon alman\u0131z gerekti\u011fini bilebilirsiniz. Bu noktada listenizi \u015fu sorulardan yola \u00e7\u0131karak olu\u015fturabilirsiniz:<\/p>\n\n\n\n<p><strong>F\u0131rsatlar:<\/strong> Hangi yeni teknolojileri ve \u00e7\u00f6z\u00fcmleri kullanabiliriz? Faaliyetlerimizi geni\u015fletebilir miyiz? Hangi e\u011fitim programlar\u0131na kat\u0131lmal\u0131y\u0131z?<\/p>\n\n\n\n<p><strong>Tehditler:<\/strong> Rakiplerimiz bizden neyi farkl\u0131 yap\u0131yor? Sekt\u00f6rde neler de\u011fi\u015fiyor? Hangi hedeflere neden ula\u015famayabiliriz?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Strateji_Olusturun\"><\/span><strong>5) <\/strong><strong>Strateji <\/strong><strong>O<\/strong><strong>lu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/mukellef.co\/blog\/startup-icin-buyume-stratejisi-olusturma-rehberi\/\">Bir strateji geli\u015ftirmek<\/a> ba\u015fl\u0131 ba\u015f\u0131na b\u00fcy\u00fck bir ad\u0131md\u0131r. Bu noktada yapt\u0131\u011f\u0131n\u0131z analiz ile strateji haritan\u0131z aras\u0131nda a\u00e7\u0131k ve g\u00fc\u00e7l\u00fc bir ba\u011flant\u0131 oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Yani, analiz \u00fczerinden t\u00fcm stratejinizi geli\u015ftirmelisiniz. B\u00f6ylece zay\u0131f y\u00f6nlerinizi iyile\u015ftirirken, g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131z\u0131 da daha fazla \u00f6ne \u00e7\u0131kararak amac\u0131n\u0131za ula\u015fabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_Analiz_Ornegi\"><\/span><strong>SWOT Analiz \u00d6rne\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT analizini daha iyi anlamak i\u00e7in bir \u00f6rnek \u00fczerinden ilerleyelim. K\u0131yafet ve aksesuar satan <a href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketi-kurmak-ve-avantajlari\/\">bir e-Ticaret sitenizin<\/a> oldu\u011funu d\u00fc\u015f\u00fcnelim. M\u00fc\u015fteri kazanmak ve daha fazla sat\u0131\u015f elde etmek i\u00e7in bu analizi \u015fu \u015fekilde uygulayabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>G\u00fc\u00e7l\u00fc Y\u00f6nler<\/strong>: Rakiplere g\u00f6re d\u00fc\u015f\u00fck fiyat &#8211; D\u00fczenli kampanyalar olu\u015fturma &#8211; Harika \u00fcr\u00fcn foto\u011fraflar\u0131<\/td><td><strong>Zay\u0131f Y\u00f6nler<\/strong>: Sosyal medyada pasiflik &#8211; \u00d6deme se\u00e7eneklerindeki k\u0131s\u0131tl\u0131l\u0131k &#8211; Kargo \u00fccreti<\/td><\/tr><tr><td><strong>F\u0131rsatlar<\/strong>: Al\u0131\u015fveri\u015f sepeti yaz\u0131l\u0131m\u0131nda iyile\u015ftirmeler &#8211; Canl\u0131 sohbet eklentisi &#8211; Sosyal medya sitelerinde aktiflik<\/td><td><strong>Tehditler: <\/strong>Rekabet\u00e7i pazar &#8211; Dijital doland\u0131r\u0131c\u0131l\u0131k &#8211; Vergilendirmede de\u011fi\u015fiklik<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Bu analiz sonucunda rakiplerinizle kendinizi kar\u015f\u0131la\u015ft\u0131rabilir, onlara g\u00f6re zay\u0131f ve g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131z\u0131 g\u00f6rebilirsiniz. Bu \u00f6rnekte f\u0131rsatlardan yararlanmak ve amac\u0131n\u0131za ula\u015fmak i\u00e7in sosyal medyada daha \u00e7ok aktif olabilir ve \u00f6deme se\u00e7eneklerini art\u0131rabilirsiniz. Tehditlerin \u00f6n\u00fcne ge\u00e7mek i\u00e7in de siber g\u00fcvenlik firmalar\u0131ndan destek alarak web sitenizi zararl\u0131 yaz\u0131l\u0131mlara kar\u015f\u0131 koruyabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukellef_ile_Sirketinizi_Kurun_ve_Tum_Finansal_Sureclerinizi_Yonetin\"><\/span><strong>M\u00fckellef ile \u015eirketinizi Kurun ve T\u00fcm Finansal S\u00fcre\u00e7lerinizi Y\u00f6netin!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT analizini tamamlad\u0131ktan sonra giri\u015fiminizi hayata ge\u00e7irmek i\u00e7in ihtiya\u00e7 duydu\u011funuz t\u00fcm hizmetler M\u00fckellef taraf\u0131ndan sunulmaktad\u0131r. \u015eirket kurulu\u015fundan b\u00fcy\u00fcme s\u00fcrecine kadar her a\u015famada yan\u0131n\u0131zda olan M\u00fckellef ile t\u00fcm finansal s\u00fcre\u00e7lerinizi tek platform \u00fczerinden y\u00f6netebilirsiniz. Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in <a href=\"https:\/\/mukellef.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u0131klay\u0131n<\/a>.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-3c928836-d491-492a-aa51-970897a4e1d0\">\n\t\t<span class=\"hs-cta-node hs-cta-3c928836-d491-492a-aa51-970897a4e1d0\" id=\"3c928836-d491-492a-aa51-970897a4e1d0\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/3c928836-d491-492a-aa51-970897a4e1d0\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3c928836-d491-492a-aa51-970897a4e1d0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/3c928836-d491-492a-aa51-970897a4e1d0.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, '3c928836-d491-492a-aa51-970897a4e1d0', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Bir \u015firketin kendi g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini bilmesi, kar\u015f\u0131la\u015f\u0131labilecek f\u0131rsatlar ve tehditler kar\u015f\u0131s\u0131nda nas\u0131l hareket etmesi gerekti\u011fi konusunda yard\u0131mc\u0131 olur. Bu a\u00e7\u0131dan SWOT analizi olduk\u00e7a y\u00f6n g\u00f6sterici bir \u00e7al\u0131\u015fmad\u0131r. Peki, bu analiz nas\u0131l yap\u0131l\u0131r? SWOT analizi yaparken nelere dikkat edilmelidir? SWOT Analizi Nedir? SWOT, kelime anlam\u0131 itibariyle d\u00f6rt temel bile\u015fenden olu\u015fur. Bunlar: G\u00fc\u00e7l\u00fc Y\u00f6nler (Strengths), &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[382,460],"tags":[],"class_list":["post-5062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sirket-yonetimi","category-girisim"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=5062"}],"version-history":[{"count":1,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5062\/revisions"}],"predecessor-version":[{"id":7825,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5062\/revisions\/7825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/5066"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=5062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=5062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=5062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}