{"id":5104,"date":"2022-10-26T10:00:00","date_gmt":"2022-10-26T07:00:00","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=5104"},"modified":"2024-08-16T17:32:57","modified_gmt":"2024-08-16T14:32:57","slug":"e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/","title":{"rendered":"E-Ticaret Sekt\u00f6r\u00fcnde Kad\u0131n \u0130stihdam\u0131 ve Cinsiyet E\u015fitli\u011fi"},"content":{"rendered":"\n<p>E-ticaret yeni bir sekt\u00f6r m\u00fc? Tam anlam\u0131yla \u2018evet\u2019 yan\u0131t\u0131n\u0131 veremeyiz san\u0131r\u0131m. Ticaretin yeni bir ara\u00e7 alt\u0131nda i\u015fletilmesiyle en eski gelir kap\u0131s\u0131n\u0131n yeni bir modeli. Mahalledeki al\u0131\u015fveri\u015fin, al\u0131\u015fveri\u015f merkezlerine ge\u00e7i\u015f yaparak daha kompakt ve daha az sanc\u0131l\u0131 hale gelmesi gibi. E-ticaret de ticaretin yeni bir ara\u00e7la h\u0131z kazanmas\u0131n\u0131 sa\u011flad\u0131. Bu sayede; veriler elektronik bi\u00e7imde de\u011fi\u015f toku\u015f edilerek k\u00e2\u011f\u0131t belgeler ortadan kalkt\u0131, maliyetler d\u00fc\u015f\u00fcr\u00fcld\u00fc ve verimlilik artt\u0131. Bu durum \u00fclkelerdeki dijital ekonomiye g\u00f6zle g\u00f6r\u00fcl\u00fcr etkide bulunurken ayn\u0131 zamanda \u00fclkelerde ve globalde kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131l\u0131m\u0131na da etkide bulundu. Asl\u0131nda yeni bir arac\u0131n makro ekonomide etkisi olacak baz\u0131 problemlere \u00e7\u00f6z\u00fcm buldu\u011funu s\u00f6yleyebiliriz. Nas\u0131l bir etkisinin oldu\u011funu anlatmadan \u00f6nce ne oldu\u011funa bakal\u0131m.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/#E-Ticaret_Nedir\" >E-Ticaret Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/#E-Ticaretin_Globaldeki_Yeri\" >E-Ticaretin Globaldeki Yeri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/#E-Ticaretin_B2B_Saticilari_Uzerindeki_Etkisi\" >E-Ticaretin B2B Sat\u0131c\u0131lar\u0131 \u00dczerindeki Etkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/#E-Ticaretin_B2C_Saticilari_Uzerindeki_Etkisi\" >E-Ticaretin B2C Sat\u0131c\u0131lar\u0131 \u00dczerindeki Etkisi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/#E-Ticaretin_Ulkemizdeki_Yeri\" >E-Ticaretin \u00dclkemizdeki Yeri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/e-ticarette-kadin-istihdami-ve-cinsiyet-esitligi\/#Kadinin_E-Ticaretteki_Yeri\" >Kad\u0131n\u0131n E-Ticaretteki Yeri<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret_Nedir\"><\/span><strong>E-Ticaret Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Elektronik ticaret, \u00e7evrimi\u00e7i \u00fcr\u00fcn satmaktan daha fazlas\u0131 asl\u0131nda; bir taraftan da daha iyi, daha verimli ve \u00fcretken bir \u015fekilde i\u015f yap\u0131lmas\u0131 i\u00e7in \u00e7evrimi\u00e7i kaynaklar\u0131n ve ara\u00e7lar\u0131n \u2018i\u015fe yarar\u2019 hale gelmesini sa\u011fl\u0131yor. Bu nedenle e-ticaret, kurulu\u015flar aras\u0131nda veya kurulu\u015flar ile bireyler aras\u0131nda de\u011fer yaratmak i\u00e7in ili\u015fkiler olu\u015fturmak, i\u015f modellerini d\u00f6n\u00fc\u015ft\u00fcrmek ve i\u015fi yeniden tan\u0131mlamak i\u00e7in ticari i\u015flemlerde elektronik ileti\u015fim ve dijital bilgi i\u015fleme teknolojisinin kullan\u0131lmas\u0131na olanak sa\u011flar. Bu d\u00f6n\u00fc\u015f\u00fcmde fiziksel ticaretin aksine bir\u00e7ok ara\u00e7 kullanarak, bu ara\u00e7lar\u0131n bir araya gelerek olu\u015fturdu\u011fu yeni sekt\u00f6r\u00fcn i\u00e7erisinde ba\u015fka i\u015f modellerinin de geli\u015fimine izin verir.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WWW, e-posta, \u00f6zel b\u00fclten tahtas\u0131 sistemleri veya katma de\u011ferli a\u011flar, intranetler ve extranetler dahil olmak \u00fczere her t\u00fcrl\u00fc ileti\u015fim teknolojisini i\u00e7erdi\u011fi gibi, e-posta, televizyon, faks, cep ve sabit telefonlar ve daha bir\u00e7ok ileti\u015fim teknolojisini kullan\u0131r.<\/li>\n\n\n\n<li>Banka, avukat, muhasebeci ve devlet kurumlar\u0131 gibi destek hizmetlerini i\u00e7erir. M\u00fc\u015fteri, \u00e7al\u0131\u015fan, tedarik\u00e7i ve distrib\u00fct\u00f6r ile ili\u015fki i\u00e7indedir.<\/li>\n<\/ul>\n\n\n\n<p>Bu ara\u00e7lar\u0131n bir araya gelmesi ve yeni \u00e7\u0131kt\u0131lar olu\u015fturmas\u0131ndaki fayda nedir?&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-ticaret; \u00fcretim, tedarik, da\u011f\u0131t\u0131m, sat\u0131\u015f, \u00f6deme, yerine getirme, yeniden stoklama ve pazarlamaya kadar t\u00fcm i\u015f d\u00f6ng\u00fcs\u00fcn\u00fc i\u00e7erdi\u011finden herhangi bir i\u015fletme i\u00e7in \u00e7al\u0131\u015fabilir.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131da de\u011findi\u011fim gibi birimler aras\u0131ndaki sebep ili\u015fkisinde e-ticaret; e-ticaretin altyap\u0131s\u0131 olan yaz\u0131l\u0131m end\u00fcstrilerini ve elektronik depolama ortamlar\u0131, a\u011flar ve ileti\u015fim gibi di\u011fer ilgili end\u00fcstrileri destekliyor, \u00fcretim ve verimlili\u011fin artmas\u0131 i\u00e7in de bir kataliz\u00f6r etkisi do\u011furuyor. Bu etkinin hangi boyutta oldu\u011funa de\u011finmekte fayda var. \u00d6nce globaldeki ard\u0131ndan \u00fclkemizdeki yerine bakal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaretin_Globaldeki_Yeri\"><\/span><strong>E-Ticaretin Globaldeki Yeri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni bilgi ve ileti\u015fim teknolojileri, \u00fclkelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve ekonomik b\u00fcy\u00fcme ve kalk\u0131nmaya katk\u0131da bulunmak i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131 olu\u015fturur. \u00d6rne\u011fin, \u015fu anda d\u00fcnyan\u0131n en geli\u015fmi\u015f ekonomileri olan ABD ve \u00c7in\u2019in aras\u0131ndaki en b\u00fcy\u00fck rekabet teknoloji alan\u0131nda. Son birka\u00e7 y\u0131lda, e-ticaret k\u00fcresel perakende \u00e7er\u00e7evesinin ve do\u011fal olarak rekabetin vazge\u00e7ilmez bir par\u00e7as\u0131. \u00d6yle ki e-ticaretin 2023&#8217;te toplam k\u00fcresel perakende sat\u0131\u015flar\u0131n yakla\u015f\u0131k %22&#8217;sini olu\u015fturmas\u0131 ve 6,15 trilyon dolara ula\u015fmas\u0131 bekleniyor. Bu denli vazge\u00e7ilmez modern ya\u015fam\u0131n devam eden dijitalle\u015fmesi sayesinde, hemen hemen her \u00fclkeden t\u00fcketiciler art\u0131k \u00e7evrimi\u00e7i i\u015flemlerin avantajlar\u0131ndan yararlanmaya ba\u015flad\u0131. Covid-19, internete eri\u015fimin artmas\u0131, okuryazarl\u0131\u011f\u0131n artmas\u0131 gibi yararlanmaya iten sebepler elbette var. Rakamlarla konu\u015fal\u0131m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130nternet eri\u015fimi ve okuryazarl\u0131\u011f\u0131n\u0131n artmas\u0131yla beraber be\u015f milyara yak\u0131n k\u00fcresel internet kullan\u0131c\u0131s\u0131yla tekil \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f say\u0131s\u0131 giderek artt\u0131, artmaya da devam ediyor. 2021&#8217;de d\u00fcnya \u00e7ap\u0131nda 2,14 milyar insan\u0131n \u00e7evrimi\u00e7i olarak hizmet veya mal sat\u0131n ald\u0131\u011f\u0131 tahmin ediliyor. Bu, d\u00fcnya n\u00fcfusunun yakla\u015f\u0131k %27&#8217;si demek.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130ki y\u0131l \u00f6nce, sat\u0131\u015flar\u0131n yaln\u0131zca %17,8&#8217;i \u00e7evrimi\u00e7i al\u0131\u015fveri\u015flerden yap\u0131l\u0131yordu. Bu say\u0131n\u0131n 2022&#8217;de %21&#8217;e, iki y\u0131lda e-ticaret pazar pay\u0131nda %17,9&#8217;luk bir art\u0131\u015fa ula\u015fmas\u0131 bekleniyor. B\u00fcy\u00fcmenin devam etmesi ve 2025 y\u0131l\u0131na kadar %24,5&#8217;e ula\u015fmas\u0131 bekleniyor, bu da sadece be\u015f y\u0131lda 6,7 puanl\u0131k bir art\u0131\u015f anlam\u0131na geliyor.<\/li>\n<\/ul>\n\n\n\n<p>Toplamda 5,55 trilyon dolar olmas\u0131 beklenen k\u00fcresel e-ticaret pazar\u0131n\u0131n B2B ve B2C sat\u0131c\u0131lar\u0131 \u00fczerindeki etkisine <a href=\"https:\/\/www.academia.edu\/1811480\/Womens_Empowerment_Endeavour_Research_Fellow_Report\" target=\"_blank\" rel=\"noopener\"><em>bakal\u0131m<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaretin_B2B_Saticilari_Uzerindeki_Etkisi\"><\/span><strong>E-Ticaretin B2B Sat\u0131c\u0131lar\u0131 \u00dczerindeki Etkisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>B2B sat\u0131c\u0131lar\u0131 i\u00e7in e-ticaret, geleneksel sat\u0131n alma d\u00f6ng\u00fcs\u00fcndeki karma\u015f\u0131kl\u0131\u011f\u0131n \u00e7o\u011funu kolayla\u015ft\u0131rd\u0131. B2B e-ticaretinin ve teknolojisinin b\u00fcy\u00fcmesi ayn\u0131 zamanda daha y\u00fcksek sipari\u015f hacmi, daha verimli tedarik zincirleri ve toptanc\u0131, \u00fcretici ve distrib\u00fct\u00f6r i\u00e7in sipari\u015f y\u00f6netiminde daha az masraf olmas\u0131n\u0131 sa\u011flad\u0131. Bu b\u00fcy\u00fcmenin rakamsal kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ABD\u2019de g\u00f6rebiliriz. ABD&#8217;de \u00e7evrimi\u00e7i B2B sat\u0131\u015flar\u0131n\u0131n 2023 y\u0131l\u0131na kadar 1.8 trilyon dolara ula\u015faca\u011f\u0131 tahmin ediliyor.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaretin_B2C_Saticilari_Uzerindeki_Etkisi\"><\/span><strong>E-Ticaretin B2C Sat\u0131c\u0131lar\u0131 \u00dczerindeki Etkisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-ticaretin B2C sat\u0131\u015flar\u0131 \u00fczerinde de b\u00fcy\u00fck etkisi oldu. \u00d6zellikle, bir\u00e7ok dijital yerel marka, yeni kurulan \u015firket ve eski \u015firket, do\u011frudan t\u00fcketiciye y\u00f6nelik modelle b\u00fcy\u00fck ba\u015far\u0131 elde etti. Ticaret ortam\u0131ndaki mevcut de\u011fi\u015fimden \u00f6nce bir e-ticaret sitesine sahip olmak g\u00fczel olsa da, b\u00fcy\u00fcme ve rekabet i\u00e7in bir kanal haline geldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaretin_Ulkemizdeki_Yeri\"><\/span><strong>E-Ticaretin \u00dclkemizdeki Yeri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00fcrkiye e-ticaret pazar\u0131 son iki y\u0131lda \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcd\u00fc ve y\u00fcksek tempolu b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmesi bekleniyor. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 2021 rakamlar\u0131na g\u00f6re T\u00fcrkiye\u2019de e-ticaret hacmi 381,5 milyar TL olarak kaydedildi. E-ticaretin genel ticarete oran\u0131n\u0131n y\u00fczde 17,7 oldu\u011fu \u00fclkemizde, doyum noktas\u0131na gelmedi\u011fi ve daha gidilecek \u00e7ok yer oldu\u011fu g\u00f6r\u00fcl\u00fcyor. E-ticaret hacminin bu \u015fekilde artarak gitmesi durumunda 2022 y\u0131l\u0131nda hacmin 500 milyar TL\u2019yi a\u015faca\u011f\u0131 <a href=\"https:\/\/www.eticaret.gov.tr\/dnnqthgzvawtdxraybsaacxtymawm\/content\/FileManager\/Dosyalar\/2021%20Y%C4%B1l%C4%B1%20E-Ticaret%20B%C3%BClteni.pdf\" target=\"_blank\" rel=\"noopener\"><em>\u00f6ng\u00f6r\u00fcl\u00fcyor.<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gy8pmp91im60fhvn24DEbhdgSlVXCw01HMcMSj31mkfpZo4l-qbwmks0pOVMixENKQfeII8kfnHIucLr33il0MCIecPGOccvzBEPGX7HJL70fo29RmMlbd5b6ZWOF7XLfRpfL71RRXyUUGQs__uLkBEAdbkIZbkwCgyjeZB_v5zxCNwMzQWnuAY5cmgm_g61IaWJ2A\" alt=\"A picture containing chart\n\nDescription automatically generated\" title=\"\"><\/figure>\n\n\n\n<p>Bu \u00e7evrimi\u00e7i kanallar\u0131n b\u00fcy\u00fcmesi ayn\u0131 zamanda sat\u0131\u015f, pazarlama, tasar\u0131m, web geli\u015ftirme ve BT rolleri dahil olmak \u00fczere e-ticaret alan\u0131nda artan kariyer f\u0131rsatlar\u0131 anlam\u0131na gelir. Son olarak, e-ticaret, \u015firketlerin m\u00fcmk\u00fcn olan en y\u00fcksek geliri elde etmek i\u00e7in \u00fcretimi, arz\u0131 ve talebi nas\u0131l kulland\u0131\u011f\u0131n\u0131 etkileyerek genel pazar\u0131 etkiledi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kadinin_E-Ticaretteki_Yeri\"><\/span><strong>Kad\u0131n\u0131n E-Ticaretteki Yeri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>*\u00d6ncelikle belirtmek gerekir ki \u015fu an okudu\u011funuz yaz\u0131 yaln\u0131zca e-ticaret sekt\u00f6r\u00fcn\u00fcn ekonomik anlamda e\u015fitli\u011fe etkisini incelemektedir. Dijital d\u00fcnyan\u0131n ve bu ba\u011flamda e-ticaret sekt\u00f6r\u00fcn\u00fcn getirdi\u011fi di\u011fer e\u015fitsizlik konular\u0131 sosyolojik bir yaz\u0131n\u0131n konusu olaca\u011f\u0131ndan bu yaz\u0131da de\u011finilmemi\u015ftir.<\/em><\/p>\n\n\n\n<p>K\u00fcresel olarak e-ticaret sekt\u00f6r\u00fcn\u00fcn ekonomiye katk\u0131s\u0131n\u0131n anla\u015f\u0131lmas\u0131yla beraber \u00fclkelerde hem kamu hem de \u00f6zel sekt\u00f6rde finansal ve dijital okuryazarl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 politikalar\u0131 olu\u015fturulmaktad\u0131r. \u00d6zellikle geli\u015fen ekonomilerde i\u015f g\u00fcc\u00fcne yeni tekil vatanda\u015flar\u0131n kat\u0131lmas\u0131 te\u015fvik ediliyor.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kad\u0131nlar\u0131n ekonomik a\u00e7\u0131dan g\u00fc\u00e7lenmesi, yaln\u0131zca bu g\u00fcc\u00fc elde eden kad\u0131nlara katk\u0131da bulunmuyor. McKinsey K\u00fcresel Enstit\u00fcs\u00fc (MGI), toplumsal cinsiyet e\u015fitli\u011finin geli\u015ftirilmesinin 2025 y\u0131l\u0131na kadar d\u00fcnya ekonomisine y\u0131lda 12 trilyon dolar ekleyebilece\u011fini tahmin ediyor. Yaln\u0131zca Asya-Pasifik b\u00f6lgesinde, daha fazla kad\u0131n\u0131n daha y\u00fcksek \u00fccretli, daha y\u00fcksek \u00fcretkenlikte tam zamanl\u0131 istihdama girmesi sekt\u00f6rel GSY\u0130H&#8217;ye y\u0131lda 4,5 trilyon dolar ekleyebilir, bu da mevcut gidi\u015fat\u0131n %12 \u00fczerindedir.<\/li>\n<\/ul>\n\n\n\n<p>Bu te\u015fviklerle beraber kad\u0131n giri\u015fimciler giderek kendi a\u011flar\u0131n\u0131 kuruyor ve mevcut a\u011flara daha fazla entegre oluyor. Ayr\u0131ca sanal dernekler, a\u011flar ve \u00e7evrimi\u00e7i forumlar kurmaya ve bunlara kat\u0131lmaya ba\u015fl\u0131yor. B\u00f6lgesel, ulusal ve uluslararas\u0131 kad\u0131n giri\u015fimci derneklerinin \u00f6zellikle yeni ve yerle\u015fik kad\u0131n i\u015fletme sahiplerine \u00f6nemli bir bilgi ve destek kayna\u011f\u0131 sa\u011flad\u0131\u011f\u0131 tespit edilmi\u015ftir. Kad\u0131nlar, teknolojiye eri\u015fimlerini art\u0131rmak, d\u0131\u015f pazarlarda i\u015f k\u00fclt\u00fcrlerine a\u015final\u0131klar\u0131n\u0131 art\u0131rmak ve bu pazarlara daha etkin eri\u015fim sa\u011flamak i\u00e7in dernekler kuruyor.&nbsp;<\/p>\n\n\n\n<p>Baz\u0131 \u00f6rneklere bakal\u0131m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Endonezya&#8217;da kad\u0131nlara ait i\u015fletmeler, e-ticaret gelirlerinin %35&#8217;ini olu\u015ftururken, \u00e7evrimd\u0131\u015f\u0131 i\u015fletmelerin gelirinin yaln\u0131zca %15&#8217;ini <a href=\"https:\/\/unctad.org\/news\/6-things-know-about-women-e-commerce\" target=\"_blank\" rel=\"noopener\">olu\u015fturuyor<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benzer \u015fekilde, \u00c7in&#8217;de yeni \u0130nternet i\u015fletmelerinin %55&#8217;i kad\u0131nlar taraf\u0131ndan kuruluyor ve Alibaba&#8217;n\u0131n Taobao e-ticaret platformunda e\u015fit say\u0131da erkek ve kad\u0131n ma\u011faza sahibi var. Asl\u0131nda \u00c7in, d\u00fcnyan\u0131n kendi kendini yeti\u015ftirmi\u015f 147 kad\u0131n milyarderinin 114&#8217;\u00fcne ev sahipli\u011fi yaparken, ikinci s\u0131radaki \u00fclke olan ABD\u2019de sadece 14&#8217;\u00fc <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/03\/women-ecommerce-developing-countries\/\" target=\"_blank\" rel=\"noopener\">bulunuyor<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guyanan Dokumac\u0131lar Kooperatifi, G\u00fcney Amerika&#8217;n\u0131n kuzeyindeki Guyana&#8217;da Wapishana ve Macushi kabilelerinden 300 kad\u0131n taraf\u0131ndan kurulmu\u015f bir organizasyon. Kooperatif, 19. y\u00fczy\u0131lda Avrupal\u0131 \u200b\u200bgezginler taraf\u0131ndan yap\u0131lan hamaklar\u0131n ve k\u00fc\u00e7\u00fck aile arazilerinde pamuk ekiminin ve el dokumac\u0131l\u0131\u011f\u0131n\u0131n anlat\u0131lar\u0131n\u0131 ve resimlerini kullanarak eski hamak dokuma sanat\u0131n\u0131 yeniden canland\u0131rd\u0131. Kurulu\u015f daha sonra bir web sitesi olu\u015fturmas\u0131 i\u00e7in birini i\u015fe ald\u0131 ve bu da \u00fcr\u00fcnlerini \u00e7evrimi\u00e7i hale getirmede etkili oldu. K\u0131sa bir s\u00fcre sonra, dokumac\u0131 grubu Krali\u00e7e Elizabeth, Prens Philip, Smithsonian Enstit\u00fcs\u00fc ve British Museum&#8217;a hamak satmay\u0131 ba\u015flad\u0131. \u0130nternet \u00fczerinden par\u00e7a ba\u015f\u0131na 1.000 dolardan yakla\u015f\u0131k 20 hamak satt\u0131.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6rnekler i\u00e7in \u00e7ok uza\u011fa gitmemiz gerekmiyor. \u00dclkemizde kurucusu kad\u0131n olan <strong>Trendyol<\/strong>, <strong>Denebunu<\/strong>, <strong>Insider<\/strong>, <strong>Armut<\/strong> ve <strong>G\u00fclsha<\/strong> gibi bir\u00e7ok \u00f6nemli e-ticaret devinin etkisinin ne denli b\u00fcy\u00fck oldu\u011funu g\u00f6rebiliyoruz.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131da sayd\u0131\u011f\u0131m\u0131z nedenler bu \u00f6rneklerin olu\u015fmas\u0131nda b\u00fcy\u00fck etkiye sahip. Bu nedenlerin do\u011furdu\u011fu ihtiya\u00e7lar\u0131 g\u00f6ren M\u00fckellef, \u015firket kurulu\u015fu ve finansal s\u00fcre\u00e7 y\u00f6netimine dair her t\u00fcrl\u00fc i\u015flemin tek bir platform \u00fczerinden yap\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. \u015eu an M\u00fckellef\u2019e eri\u015fim sa\u011flayan kad\u0131n say\u0131s\u0131 toplam eri\u015fim sa\u011flayanlar\u0131n i\u00e7inde %13 oran\u0131nda ve bu oran g\u00fcnden g\u00fcne art\u0131yor. M\u00fckellef, e-ticaret sekt\u00f6r\u00fcndeki kad\u0131n giri\u015fimci say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in onlar\u0131 <a href=\"https:\/\/mukellef.co\/blog\/kadin-girisimcilere-destek-programlari\/\">kad\u0131n giri\u015fimcilere verilen destekler<\/a> ile ilgili bilgilendiriyor, bu desteklere ba\u015fvurma konusunda yard\u0131mc\u0131 oluyor ve \u015firket kurup y\u00f6netme s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131yor. M\u00fckellef\u2019in sundu\u011fu hizmetlere dair daha detayl\u0131 bilgi i\u00e7in <a href=\"https:\/\/mukellef.co\/\">bu linke<\/a> t\u0131klayabilirsiniz.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4fee4585-e6b5-4fab-9fc0-ba056a4199d9\">\n\t\t<span class=\"hs-cta-node hs-cta-4fee4585-e6b5-4fab-9fc0-ba056a4199d9\" id=\"4fee4585-e6b5-4fab-9fc0-ba056a4199d9\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/4fee4585-e6b5-4fab-9fc0-ba056a4199d9\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-4fee4585-e6b5-4fab-9fc0-ba056a4199d9\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/4fee4585-e6b5-4fab-9fc0-ba056a4199d9.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, '4fee4585-e6b5-4fab-9fc0-ba056a4199d9', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret yeni bir sekt\u00f6r m\u00fc? Tam anlam\u0131yla \u2018evet\u2019 yan\u0131t\u0131n\u0131 veremeyiz san\u0131r\u0131m. Ticaretin yeni bir ara\u00e7 alt\u0131nda i\u015fletilmesiyle en eski gelir kap\u0131s\u0131n\u0131n yeni bir modeli. Mahalledeki al\u0131\u015fveri\u015fin, al\u0131\u015fveri\u015f merkezlerine ge\u00e7i\u015f yaparak daha kompakt ve daha az sanc\u0131l\u0131 hale gelmesi gibi. E-ticaret de ticaretin yeni bir ara\u00e7la h\u0131z kazanmas\u0131n\u0131 sa\u011flad\u0131. Bu sayede; veriler elektronik bi\u00e7imde de\u011fi\u015f toku\u015f &#8230;<\/p>\n","protected":false},"author":16,"featured_media":5110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[374],"tags":[],"class_list":["post-5104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=5104"}],"version-history":[{"count":1,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5104\/revisions"}],"predecessor-version":[{"id":7901,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5104\/revisions\/7901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/5110"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=5104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=5104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=5104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}