{"id":5971,"date":"2023-06-16T10:00:00","date_gmt":"2023-06-16T07:00:00","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=5971"},"modified":"2024-08-08T13:13:50","modified_gmt":"2024-08-08T10:13:50","slug":"marka-bilinirligi-nedir-nasil-artirilir","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/marka-bilinirligi-nedir-nasil-artirilir\/","title":{"rendered":"Marka Bilinirli\u011fi Nedir? Nas\u0131l Art\u0131r\u0131l\u0131r?"},"content":{"rendered":"\n<p>Bir markay\u0131 ad\u0131n\u0131 g\u00f6rmeden; sadece logosu, renkleri, slogan\u0131 veya reklam m\u00fczi\u011fi ile hat\u0131rlayabildi\u011fimiz zamanlar olmu\u015ftur. Markalar\u0131 sadece g\u00f6rsel veya i\u015fitsel unsurlar\u0131yla kolayca hat\u0131rlamam\u0131z\u0131 sa\u011flayan \u015fey, o markan\u0131n bilinirli\u011fidir.&nbsp;Peki, marka bilinirli\u011fi ne demektir? Nas\u0131l olu\u015fturulur? Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr? Bu sorular\u0131n cevaplar\u0131 i\u00e7in blog yaz\u0131m\u0131z\u0131 okumaya devam edebilirsiniz.&nbsp;<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1686744125965\" class=\"rank-math-list-item\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/marka-bilinirligi-nedir-nasil-artirilir\/#Marka_Bilinirligi_Ne_Demektir\" >Marka Bilinirli\u011fi Ne Demektir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/marka-bilinirligi-nedir-nasil-artirilir\/#Marka_Bilinirligi_Nasil_Olusturulur\" >Marka Bilinirli\u011fi Nas\u0131l Olu\u015fturulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/marka-bilinirligi-nedir-nasil-artirilir\/#Marka_Bilinirligi_Nasil_Olculur\" >Marka Bilinirli\u011fi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/marka-bilinirligi-nedir-nasil-artirilir\/#Marka_Bilinirligi_Nasil_Artirilir\" >Marka Bilinirli\u011fi Nas\u0131l Art\u0131r\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/marka-bilinirligi-nedir-nasil-artirilir\/#Mukellef_ile_Sirketinizi_Kurun_ve_Markanizi_Tescil_Edin\" >M\u00fckellef ile \u015eirketinizi Kurun ve Markan\u0131z\u0131 Tescil Edin\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Ne_Demektir\"><\/span><strong>Marka Bilinirli\u011fi Ne Demektir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"rank-math-answer \">\n\n<p>Marka bilinirli\u011fi, bir markan\u0131n hedef kitlesi taraf\u0131ndan tan\u0131nma ve hat\u0131rlanma derecesidir. Bir markan\u0131n ne kadar bilindi\u011fi, t\u00fcketicilerin zihinlerinde ne kadar yer ald\u0131\u011f\u0131 ve hat\u0131rland\u0131\u011f\u0131 ile ba\u011flant\u0131l\u0131d\u0131r.\u00a0Bir markan\u0131n, hedef kitle taraf\u0131ndan kullan\u0131m\u0131 ve hat\u0131rlanmas\u0131, kullan\u0131c\u0131 tercihlerini ve markan\u0131n rekabet avantaj\u0131n\u0131 etkiler. T\u00fcketiciler, g\u00fcvendikleri ve tan\u0131d\u0131klar\u0131 markalara daha olumlu bir \u015fekilde yakla\u015f\u0131r.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>Marka bilinirli\u011fi, m\u00fc\u015fteri sadakati ve marka de\u011feri gibi di\u011fer marka \u00f6l\u00e7\u00fcmleriyle birlikte ele al\u0131n\u0131r. Y\u00fcksek bir marka bilinirli\u011fi, markaya rekabet avantaj\u0131 sa\u011flar. Yeni m\u00fc\u015fterilerin potansiyellerini, eski m\u00fc\u015fterilerin mevcut konumunu ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Nasil_Olusturulur\"><\/span><strong>Marka Bilinirli\u011fi Nas\u0131l Olu\u015fturulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka bilinirli\u011fi olu\u015fturmak, markan\u0131z\u0131n hedef kitle taraf\u0131ndan tan\u0131n\u0131r ve ak\u0131lda kal\u0131c\u0131 h\u00e2le gelmesini sa\u011flamak i\u00e7in yap\u0131lan stratejik ad\u0131mlar\u0131 i\u00e7erir.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Marka kimli\u011fini belirleyin.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Marka kimli\u011fi; markan\u0131n de\u011ferleri, hedef kitlesi, ki\u015fili\u011fi, logosu, g\u00f6rsel ve i\u015fitsel unsurlar\u0131 ve marka mesaj\u0131 gibi unsurlar\u0131 i\u00e7erir. Tutkulu bir marka hik\u00e2yesi ve g\u00fc\u00e7l\u00fc bir marka imaj\u0131 olu\u015fturarak markan\u0131z\u0131 ay\u0131rt edilebilir k\u0131labilirsiniz.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Hedef kitlenizi belirleyin.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Markan\u0131z\u0131 tan\u0131mas\u0131n\u0131 istedi\u011finiz hedef kitleyi net bir \u015fekilde belirlemelisiniz. <a href=\"https:\/\/mukellef.co\/blog\/hedef-pazar-hedef-kitle-nedir-nasil-belirlenir\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hedef kitle<\/a> belirlemeniz, markan\u0131z\u0131n ileti\u015fim ve pazarlama stratejilerini olu\u015fturma a\u015famas\u0131nda size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Kuvvetli bir marka mesaj\u0131 olu\u015fturun.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Markan\u0131z\u0131n neyi temsil etti\u011fini, m\u00fc\u015fterilere ne gibi de\u011ferler sundu\u011funu net bir \u015fekilde ileten bir marka mesaj\u0131 olu\u015fturun. Marka mesaj\u0131n\u0131z\u0131n basit, anla\u015f\u0131l\u0131r ve ak\u0131lda kal\u0131c\u0131 olmas\u0131 \u00f6nemlidir.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Kapsaml\u0131 reklam ve pazarlama stratejileri geli\u015ftirin.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Marka bilinirli\u011fini art\u0131rmak i\u00e7in etkili reklam ve <a href=\"https:\/\/mukellef.co\/blog\/en-etkili-4-e-ticaret-pazarlama-stratejisi\/\" target=\"_blank\" rel=\"noreferrer noopener\">pazarlama stratejileri<\/a> olu\u015fturmal\u0131s\u0131n\u0131z. \u0130yi planlanm\u0131\u015f ve hedef kitlenize y\u00f6nelik pazarlama kampanyalar\u0131 ve reklamlar kullanarak markan\u0131z\u0131 sosyal medya veya di\u011fer kanallar \u00fczerinden tan\u0131tmal\u0131 ve marka mesaj\u0131n\u0131z\u0131 yaymal\u0131s\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Sosyal medyay\u0131 etkin bir \u015fekilde kullan\u0131n.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Sosyal medya, marka bilinirli\u011fini art\u0131rmak i\u00e7in \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Markan\u0131z\u0131 temsil edin, ilgi \u00e7ekici i\u00e7erikler payla\u015f\u0131n, etkile\u015fimleri te\u015fvik edin ve sosyal medya reklamlar\u0131n\u0131 kullanarak markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131n.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>\u0130\u00e7erik pazarlama stratejileri uygulay\u0131n.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Blog yaz\u0131lar\u0131, videolar, infografikler, podcast&#8217;ler gibi i\u00e7erik t\u00fcrlerini kullanarak hedef kitlenizle etkile\u015fim kurun ve markan\u0131z\u0131 tan\u0131t\u0131n. \u0130\u00e7eri\u011finizi <a href=\"https:\/\/mukellef.co\/blog\/seo-nedir-e-ticaret-icin-neden-onemlidir\/\">SEO<\/a> stratejileriyle destekleyerek arama motorlar\u0131nda daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck elde edin.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\">\n<li><strong>\u0130\u015f birlikleri ve ortakl\u0131klar kurun.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Sekt\u00f6r\u00fcn\u00fczdeki di\u011fer markalarla i\u015f birlikleri yaparak veya etkinliklere sponsor olarak marka bilinirli\u011finizi art\u0131rabilirsiniz.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"8\">\n<li><strong>M\u00fc\u015fteri deneyimi odakl\u0131 olun.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>M\u00fc\u015fterilerinize m\u00fckemmel bir deneyim sunmak, markan\u0131z\u0131 bilinir k\u0131lmak i\u00e7in \u00f6nemlidir. \u0130yi bir m\u00fc\u015fteri hizmeti sa\u011flamak ve olumlu m\u00fc\u015fteri deneyimleri olu\u015fturmak, marka itibar\u0131n\u0131z\u0131 g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<p>Marka bilinirli\u011fi, s\u00fcrekli bir \u00e7aba gerektiren bir s\u00fcre\u00e7tir. Bu nedenle stratejilerinizi d\u00fczenli olarak g\u00f6zden ge\u00e7irerek, yeniliklere uyum sa\u011flayarak ve hedef kitlenizle aktif olarak etkile\u015fimde bulunarak markan\u0131z\u0131 s\u00fcrekli olarak tan\u0131n\u0131r h\u00e2le getirmeniz \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Nasil_Olculur\"><\/span><strong>Marka Bilinirli\u011fi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka bilinirli\u011fini \u00f6l\u00e7mek i\u00e7in birka\u00e7 farkl\u0131 y\u00f6ntem kullan\u0131labilir. Yayg\u0131n olarak kullan\u0131lan y\u00f6ntemlerden baz\u0131lar\u0131 \u015fu \u015fekilde s\u0131ralanabilir.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Anketler<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Anketler, marka bilinirli\u011fini \u00f6l\u00e7mek i\u00e7in s\u0131k\u00e7a kullan\u0131lan y\u00f6ntemlerdendir.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Odak gruplar\u0131<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Odak gruplar\u0131 y\u00f6nteminde, k\u00fc\u00e7\u00fck bir grup insanla bir araya gelinir ve onlardan marka hakk\u0131nda g\u00f6r\u00fc\u015flerini, alg\u0131lar\u0131n\u0131 ve deneyimlerini payla\u015fmalar\u0131 istenir. Bu y\u00f6ntem, markan\u0131n alg\u0131lanma \u015fekillerini ve t\u00fcketici tepkilerini anlamak i\u00e7in faydal\u0131 bir ara\u00e7t\u0131r.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Web ve sosyal medya analizi<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Markan\u0131n dijital varl\u0131\u011f\u0131n\u0131 izlemek ve \u00f6l\u00e7mek i\u00e7in web ve sosyal medya analizi kullan\u0131labilir. Bu analizler sayesinde markan\u0131n online platformlardaki varl\u0131\u011f\u0131 g\u00f6zlemlenir.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Marka hat\u0131rlama testleri<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Hedef kitleye markayla ilgili sorular sorarak markan\u0131n hat\u0131rlanma oran\u0131n\u0131 \u00f6l\u00e7meyi ama\u00e7lar. Marka hat\u0131rlama oran\u0131, marka bilinirli\u011finin bir g\u00f6stergesidir.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Sat\u0131\u015f ve pazarlama verileri analizi&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Sat\u0131\u015f ve pazarlama verileri, markan\u0131n etkisini \u00f6l\u00e7mek i\u00e7in kullan\u0131lan \u00f6nemli bir kaynakt\u0131r. Sat\u0131\u015f rakamlar\u0131, pazar pay\u0131, marka sadakati gibi veriler markan\u0131n ne kadar tan\u0131nd\u0131\u011f\u0131n\u0131 ve t\u00fcketicilerin markaya nas\u0131l tepki verdi\u011fini g\u00f6sterir.<\/p>\n\n\n\n<p>Her marka i\u00e7in \u00f6l\u00e7\u00fcm y\u00f6ntemi; markan\u0131n hedef kitlesi, b\u00fct\u00e7esi ve ama\u00e7lar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurularak belirlenmelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Nasil_Artirilir\"><\/span><strong>Marka Bilinirli\u011fi Nas\u0131l Art\u0131r\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka bilinirli\u011fini art\u0131rmak, markan\u0131z\u0131 hedef kitle aras\u0131nda daha tan\u0131n\u0131r ve ak\u0131lda kal\u0131c\u0131 h\u00e2le getirmenin \u00f6nemli bir ad\u0131m\u0131d\u0131r. Kullanabilece\u011finiz baz\u0131 stratejiler \u015f\u00f6yle s\u0131ralanabilir:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pazarlama ve reklam faaliyetleri ile marka mesaj\u0131n\u0131z\u0131 ve hik\u00e2yenizi yay\u0131n.<\/li>\n\n\n\n<li>\u00d6zg\u00fcn bir web sitesi haz\u0131rlay\u0131n, sosyal medya platformlar\u0131n\u0131 etkin kullan\u0131n.<\/li>\n\n\n\n<li>Etkili i\u00e7erik pazarlamas\u0131 stretejilerinden yararlan\u0131n.<\/li>\n\n\n\n<li>Etkinliklere kat\u0131l\u0131n, hedef kitlenizle direkt etkile\u015fimde bulunun.<\/li>\n\n\n\n<li>\u0130\u015f birlikleri ve sponsorluklar yap\u0131n.<\/li>\n\n\n\n<li>M\u00fc\u015fteri deneyimine ve memnuniyetine \u00f6nem verin.<\/li>\n<\/ol>\n\n\n\n<p>Marka bilinirli\u011finizi art\u0131rmak i\u00e7in stratejilerinizi d\u00fczenli olarak g\u00f6zden ge\u00e7irmeli, yeni trendlere ve m\u00fc\u015fteri geri bildirimlerine uyum sa\u011flamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukellef_ile_Sirketinizi_Kurun_ve_Markanizi_Tescil_Edin\"><\/span><strong>M\u00fckellef ile \u015eirketinizi Kurun ve Markan\u0131z\u0131 Tescil Edin\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Profesyonel ekibimizle birlikte \u015firket kurma ve markala\u015fma s\u00fcrecinizi kolayla\u015ft\u0131r\u0131yoruz. M\u00fckellef; \u015firket kurulu\u015f, \u00f6n muhasebe, e-D\u00f6n\u00fc\u015f\u00fcm ve finansal hizmetlerin yan\u0131 s\u0131ra sizin ad\u0131n\u0131za marka ara\u015ft\u0131rmas\u0131 yaparak anla\u015fmal\u0131 i\u015f ortaklar\u0131 arac\u0131l\u0131\u011f\u0131yla marka tescil i\u015flemlerinizi ger\u00e7ekle\u015ftirmek konusunda da destek sa\u011flar. M\u00fckellef\u2019in sundu\u011fu hizmetlerden yararlanmak, ayr\u0131nt\u0131l\u0131 bilgi almak ve ba\u015far\u0131l\u0131 bir giri\u015fimcilik yolculu\u011funa ilk ad\u0131m\u0131n\u0131z\u0131 atmak i\u00e7in <a href=\"https:\/\/mukellef.co\/tr\/ozellikler\" target=\"_blank\" rel=\"noreferrer noopener\">web sitemizi<\/a> ziyaret edebilirsiniz.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\">\n\t\t<span class=\"hs-cta-node hs-cta-15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\" id=\"15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, '15e0d1e2-5a8a-49d2-bfbc-0e303b0a2093', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Bir markay\u0131 ad\u0131n\u0131 g\u00f6rmeden; sadece logosu, renkleri, slogan\u0131 veya reklam m\u00fczi\u011fi ile hat\u0131rlayabildi\u011fimiz zamanlar olmu\u015ftur. Markalar\u0131 sadece g\u00f6rsel veya i\u015fitsel unsurlar\u0131yla kolayca hat\u0131rlamam\u0131z\u0131 sa\u011flayan \u015fey, o markan\u0131n bilinirli\u011fidir.&nbsp;Peki, marka bilinirli\u011fi ne demektir? Nas\u0131l olu\u015fturulur? Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr? Bu sorular\u0131n cevaplar\u0131 i\u00e7in blog yaz\u0131m\u0131z\u0131 okumaya devam edebilirsiniz.&nbsp; Marka bilinirli\u011fi, m\u00fc\u015fteri sadakati ve marka de\u011feri gibi di\u011fer marka &#8230;<\/p>\n","protected":false},"author":15,"featured_media":7362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[382],"tags":[],"class_list":["post-5971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sirket-yonetimi"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=5971"}],"version-history":[{"count":1,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5971\/revisions"}],"predecessor-version":[{"id":7818,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/5971\/revisions\/7818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/7362"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=5971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=5971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=5971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}