{"id":6383,"date":"2023-11-10T14:13:55","date_gmt":"2023-11-10T11:13:55","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=6383"},"modified":"2024-08-16T17:25:15","modified_gmt":"2024-08-16T14:25:15","slug":"e-ticaret-sirketleri-icin-black-friday-rehberi","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/","title":{"rendered":"e-Ticaret \u015eirketleri i\u00e7in Black Friday Rehberi"},"content":{"rendered":"\n<p>Amerikan Noel al\u0131\u015fveri\u015fi gelene\u011fi olarak ba\u015flayan ve neredeyse d\u00fcnyadaki t\u00fcm \u00fclkelere yay\u0131lan Black Friday, her y\u0131l T\u00fcrkiye pazar\u0131nda da b\u00fcy\u00fck bir heyecanla bekleniyor. T\u00fcketiciler i\u00e7in y\u0131l boyunca ger\u00e7ekle\u015fecek en b\u00fcy\u00fck indirim d\u00f6nemini m\u00fcjdeleyen Efsane Cuma i\u015fletmeler taraf\u0131ndan da ciddiyetle ele al\u0131n\u0131yor. Son y\u0131llarda b\u00fcy\u00fck ilgi g\u00f6ren e-Ticaret siteleri ise normalden \u00e7ok daha yo\u011fun ge\u00e7en bu d\u00f6nemi m\u00fcmk\u00fcn oldu\u011funca iyi y\u00f6netmeyi hedefliyor.<\/p>\n\n\n\n<p>B\u00fcy\u00fck k\u00fc\u00e7\u00fck \u00e7ok say\u0131da markan\u0131n rekabete dahil oldu\u011fu Black Friday indirim g\u00fcnleri i\u00e7in iyi bir haz\u0131rl\u0131k yap\u0131lmas\u0131 \u015f\u00fcphesiz ki sat\u0131\u015flar\u0131n artmas\u0131 ad\u0131na en \u00f6nemli a\u015fama. Peki, Efsane Cuma 2023 d\u00f6nemi yakla\u015f\u0131rken e-Ticaret \u015firketleri s\u00fcrece hangi ad\u0131mlar\u0131 atarak haz\u0131rlanmal\u0131? Siz de bir e-Ticaret \u015firketi sahibiyseniz bu blog yaz\u0131m\u0131z\u0131 bir Black Friday rehberi olarak de\u011ferlendirebilir, d\u00f6nemi kazan\u00e7l\u0131 \u015fekilde kapatabilirsiniz.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1699612344936\" class=\"rank-math-list-item\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Black_Friday_Efsane_Cuma_Nedir\" >Black Friday (Efsane Cuma) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Black_Friday_2023_Ne_Zaman\" >Black Friday 2023 Ne Zaman?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Black_Friday_e-Ticaret_Sirketleri_icin_Neden_Onemli\" >Black Friday e-Ticaret \u015eirketleri i\u00e7in Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#e-Ticaret_Sirketleri_Black_Fridaye_Nasil_Hazirlanmali\" >e-Ticaret \u015eirketleri Black Friday\u2019e Nas\u0131l Haz\u0131rlanmal\u0131?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Kampanya_icin_Urun_ve_Hizmetlerinizi_Belirleyin\" >Kampanya i\u00e7in \u00dcr\u00fcn ve Hizmetlerinizi Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Urun_Stoklarini_ve_Tedarik_Sureclerini_Kontrol_Edin\" >\u00dcr\u00fcn Stoklar\u0131n\u0131 ve Tedarik S\u00fcre\u00e7lerini Kontrol Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Black_Friday_icin_Sitenize_Ozel_Tasarimlar_Yapin\" >Black Friday i\u00e7in Sitenize \u00d6zel Tasar\u0131mlar Yap\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Dijital_Pazarlama_Yontemleri_Belirleyin\" >Dijital Pazarlama Y\u00f6ntemleri Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#Musteri_Memnuniyetine_Oncelik_Verin\" >M\u00fc\u015fteri Memnuniyetine \u00d6ncelik Verin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#e-Ticaret_Sirketleri_icin_Black_Friday_Stratejileri\" >e-Ticaret \u015eirketleri i\u00e7in Black Friday Stratejileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#e-Ticaret_Siteleri_icin_Black_Friday_Kampanya_Onerileri\" >e-Ticaret Siteleri i\u00e7in Black Friday Kampanya \u00d6nerileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketleri-icin-black-friday-rehberi\/#e-Ticaret_Sirketinizi_Mukellef_ile_Kurun_ve_Yonetin\" >e-Ticaret \u015eirketinizi M\u00fckellef ile Kurun ve Y\u00f6netin<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Black_Friday_Efsane_Cuma_Nedir\"><\/span>Black Friday (Efsane Cuma) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"rank-math-answer \">\n\n<p>Black Friday ya da Efsane Cuma, Amerika\u2019da \u015e\u00fckran G\u00fcn\u00fc&#8217;n\u00fc takip eden ilk cuma g\u00fcn\u00fcne verilen isimdir ve t\u00fcketicilere genellikle y\u0131l\u0131n en b\u00fcy\u00fck indirim f\u0131rsatlar\u0131n\u0131 sunar. Noel al\u0131\u015fveri\u015f g\u00fcnlerinin ba\u015flang\u0131c\u0131 olarak da tan\u0131mlanabilen Efsane Cuma&#8217;n\u0131n tarihi 1932 senesine dayan\u0131r. Zaman i\u00e7inde hem t\u00fcketiciler hem \u015firketler i\u00e7in bol kazan\u00e7l\u0131 bir d\u00f6nem olarak d\u00fcnyan\u0131n bir\u00e7ok yerinde etkisini g\u00f6stermeye ba\u015flayan Black Friday \u00fclkemizde de pop\u00fclerle\u015fmi\u015ftir.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>T\u00fcrkiye\u2019de Efsane Cuma, \u015eahane \u0130ndirimler, \u015eansl\u0131 Cuma, Kara Cuma gibi farkl\u0131 isimlerle de tan\u0131mlanan Black Friday, her sene \u00e7ok say\u0131da \u015firkete y\u00fcksek kazan\u00e7 f\u0131rsatlar\u0131 sa\u011flar. Y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f d\u00f6neminde her firma \u00f6zel kampanyalar d\u00fczenleyerek sat\u0131\u015flar\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7lar.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1699612369423\" class=\"rank-math-list-item\">\n<h2 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Black_Friday_2023_Ne_Zaman\"><\/span>Black Friday 2023 Ne Zaman?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"rank-math-answer \">\n\n<p>Black Friday 2023 y\u0131l\u0131 i\u00e7in 24 Kas\u0131m Cuma g\u00fcn\u00fc ba\u015flayacakt\u0131r. Fakat Efsane Cuma indirimleri normalde 1 g\u00fcn s\u00fcrmesine ra\u011fmen yo\u011funlu\u011fa ve firmaya ba\u011fl\u0131 olarak birka\u00e7 g\u00fcne yay\u0131labilir.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1699612683164\" class=\"rank-math-list-item\">\n<h2 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Black_Friday_e-Ticaret_Sirketleri_icin_Neden_Onemli\"><\/span>Black Friday e-Ticaret \u015eirketleri i\u00e7in Neden \u00d6nemli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/mukellef.co\/blog\/e-ticaret-sirketi-kurmak-ve-avantajlari\/\">e-Ticaret \u015firketleri<\/a> Black Friday d\u00f6neminde sat\u0131\u015flar\u0131n\u0131 b\u00fcy\u00fck oranda art\u0131rabilme imkan\u0131na sahip olur. Kampanya d\u00f6nemi yaln\u0131zca sat\u0131\u015flar\u0131 art\u0131rma bak\u0131m\u0131ndan de\u011fil, \u015firketin b\u00fcy\u00fcmesi ve marka imaj\u0131n\u0131 g\u00fc\u00e7lendirme, daha fazla ki\u015fiye ula\u015fabilme gibi avantajlar a\u00e7\u0131s\u0131ndan da etkilidir. Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri sat\u0131n alan t\u00fcketiciler memnun kald\u0131klar\u0131 takdirde firman\u0131z\u0131n sad\u0131k m\u00fc\u015fterisi haline gelebilir.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>Kampanya d\u00f6nemi stok fazlas\u0131 olan i\u015fletmeler i\u00e7in de yararl\u0131d\u0131r. B\u00fcy\u00fck indirim f\u0131rsatlar\u0131 ile sat\u0131lan \u00fcr\u00fcnleri k\u0131sa s\u00fcrede almaya y\u00f6nlendirilen t\u00fcketiciler stoklar\u0131n\u0131z\u0131 azaltmaya yard\u0131mc\u0131 olur. Ayn\u0131 zamanda indirim d\u00f6nemlerinde sitenizdeki yo\u011fun trafikten m\u00fc\u015fteri davran\u0131\u015flar\u0131 hakk\u0131nda yararl\u0131 veriler toplayabilir, stratejilerinizi bu bilgiler do\u011frultusunda d\u00fczenleyebilirsiniz.&nbsp;<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1699612725976\" class=\"rank-math-list-item\">\n<h2 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"e-Ticaret_Sirketleri_Black_Fridaye_Nasil_Hazirlanmali\"><\/span>e-Ticaret \u015eirketleri Black Friday\u2019e Nas\u0131l Haz\u0131rlanmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"rank-math-answer \">\n\n<p>e-Ticaret \u015firketleri Efsane Cuma d\u00f6neminde profesyonel bir g\u00f6r\u00fcn\u00fcm sergilemeli ve haz\u0131rl\u0131k s\u00fcrecini en iyi \u015fekilde de\u011ferlendirmelidir. F\u0131rsatlar\u0131 i\u015fletmeniz lehine b\u00fcy\u00fck kazan\u00e7lara \u00e7evirmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>Bu b\u00f6l\u00fcmde e-Ticaret sitenizi Black Friday d\u00f6nemine nas\u0131l haz\u0131rlaman\u0131z gerekti\u011fi ile ilgili ad\u0131mlar yer almaktad\u0131r. Unutulmamas\u0131 gereken hususlardan biri hepsinin b\u00fct\u00fcnsel olarak incelenmesi gerekti\u011fidir. T\u00fcm ad\u0131mlar, yo\u011fun kampanya s\u00fcrecini en verimli \u015fekilde y\u00f6netebilmek ad\u0131na size b\u00fcy\u00fck katk\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kampanya_icin_Urun_ve_Hizmetlerinizi_Belirleyin\"><\/span>Kampanya i\u00e7in \u00dcr\u00fcn ve Hizmetlerinizi Belirleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>e-Ticaret \u015firketleri Efsane Cuma 2023 i\u00e7in farkl\u0131 \u00fcr\u00fcn ve hizmetler \u00fczerinden kampanya hedeflerine ula\u015fmay\u0131 ama\u00e7lar. Siz de hangi \u00fcr\u00fcn ve hizmetlerinizi kampanyaya dahil edece\u011finizi belirleyerek i\u015fe ba\u015flamal\u0131s\u0131n\u0131z. \u00dcr\u00fcn ve hizmetleri belirlerken de a\u015fa\u011f\u0131daki kriterleri g\u00f6z \u00f6n\u00fcne alman\u0131z gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenizde en \u00e7ok sat\u0131lan \u00fcr\u00fcnleri belirlemek,<\/li>\n\n\n\n<li>Favoriye eklenenler, istek listesi gibi m\u00fc\u015fteri davran\u0131\u015flar\u0131 hakk\u0131nda fikir veren listelere g\u00f6z atmak,<\/li>\n\n\n\n<li>Siteyi ziyaret edenlerin en \u00e7ok hangi kategori ve \u00fcr\u00fcn sayfalar\u0131na y\u00f6neldi\u011fini incelemek,<\/li>\n\n\n\n<li>e-Ticaret sitenizde en az sat\u0131lan \u00fcr\u00fcnleri belirlemek.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun_Stoklarini_ve_Tedarik_Sureclerini_Kontrol_Edin\"><\/span>\u00dcr\u00fcn Stoklar\u0131n\u0131 ve Tedarik S\u00fcre\u00e7lerini Kontrol Edin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Black Friday kampanyalar\u0131n\u0131 aylarca bekleyen milyonlarca ki\u015fi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrseniz istedikleri \u00fcr\u00fcn\u00fcn stoklarda bulunmamas\u0131, tedarik s\u00fcre\u00e7lerinde aksamalar ya\u015fanmas\u0131 veya az \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi gibi sorunlar\u0131n onlarda b\u00fcy\u00fck hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratabilece\u011fini tahmin edebilirsiniz. Mevcut ve potansiyel m\u00fc\u015fterileri \u00fcst d\u00fczeyde memnun edebilmek i\u00e7in gerekli \u00fcr\u00fcn sto\u011funu yapmal\u0131, tedarik s\u00fcrecini verimli \u015fekilde y\u00fcr\u00fctebilmelisiniz.<\/p>\n\n\n\n<p>Tedarik\u00e7iniz ile net bir g\u00f6r\u00fc\u015fme yapman\u0131z s\u00fcre\u00e7 ad\u0131na \u00e7ok \u00f6nemlidir. Kampanya yo\u011funlu\u011fu, \u00fcr\u00fcn <a href=\"https:\/\/mukellef.co\/blog\/stok-takibi-nedir-nasil-yapilir\/\">stok takibi<\/a>, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve teslimat ile ilgili her konu a\u00e7\u0131k\u00e7a konu\u015fulmal\u0131d\u0131r. Tedarik\u00e7iniz kampanya yo\u011funlu\u011funa cevap veremeyecek durumdaysa mutlaka ba\u015fka tedarik\u00e7iler ile de g\u00f6r\u00fc\u015f\u00fcn ve s\u00fcreci \u015fansa b\u0131rakmay\u0131n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_icin_Sitenize_Ozel_Tasarimlar_Yapin\"><\/span>Black Friday i\u00e7in Sitenize \u00d6zel Tasar\u0131mlar Yap\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kampanya f\u0131rsatlar\u0131n\u0131 \u00e7ekici k\u0131lman\u0131n yollar\u0131ndan biri g\u00f6rsel \u00e7al\u0131\u015fmalar yapmakt\u0131r. B\u00f6ylece kampanya s\u00fcrecinizin \u00e7ok daha fazla dikkat \u00e7ekmesini sa\u011flayabilir, <a href=\"https:\/\/mukellef.co\/blog\/hedef-pazar-hedef-kitle-nedir-nasil-belirlenir\/\">hedef kitlenizi<\/a> sat\u0131n almaya te\u015fvik edebilirsiniz. Bunun i\u00e7in de Black Friday ambiyans\u0131n\u0131 e-Ticaret sitenizin kategori, \u00fcr\u00fcn, ana sayfa gibi b\u00f6l\u00fcmlerine yans\u0131tman\u0131z gerekir. Banner, slider alanlar\u0131 ya da reklamlar koyabilece\u011finiz \u00f6zel landing pageler de tasar\u0131m i\u00e7in de\u011ferlendirebilece\u011finiz site b\u00f6l\u00fcmleri aras\u0131ndad\u0131r.&nbsp;<\/p>\n\n\n\n<p>Kampanya i\u00e7in haz\u0131rlan\u0131rken g\u00f6rsel \u00e7al\u0131\u015fmalar kadar sitenizin ak\u0131c\u0131 \u015fekilde i\u015flemesi ve m\u00fc\u015fteri yo\u011funlu\u011funa en iyi \u015fekilde kar\u015f\u0131l\u0131k verebilmesi de kritik bir \u00f6neme sahiptir. Bunun i\u00e7in sitenizin mutlaka mobil uyumlu olmas\u0131 (responsive) gerekir. Ayr\u0131ca canl\u0131 destek ara\u00e7lar\u0131 ve chat botlar da m\u00fc\u015fteriler ile olan ileti\u015fiminizi rahatlatarak, y\u00fck\u00fcn\u00fcz\u00fc hafifletir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Yontemleri_Belirleyin\"><\/span>Dijital Pazarlama Y\u00f6ntemleri Belirleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ad\u0131na sadece indirimlere g\u00fcvenmeyin. \u00dcr\u00fcnlerinizin \u00e7ok say\u0131da i\u015fletmenin \u00fcr\u00fcnleri aras\u0131ndan s\u0131yr\u0131l\u0131p m\u00fc\u015fterilerinizin ilgisini \u00e7ekebilmesi i\u00e7in <a href=\"https:\/\/mukellef.co\/blog\/en-etkili-4-e-ticaret-pazarlama-stratejisi\/\">pazarlama stratejilerini<\/a> de es ge\u00e7memelisiniz.<\/p>\n\n\n\n<p>e-Ticaret siteleri \u00e7o\u011funlukla dijital pazarlama y\u00f6ntemlerinden yararlanarak hedef kitlelere ula\u015fmaya \u00e7al\u0131\u015f\u0131r. Bunlardan \u00f6ne \u00e7\u0131kanlar sosyal medya payla\u015f\u0131mlar\u0131, e-posta reklamlar\u0131, i\u00e7erik pazarlamas\u0131, influencerlar ile \u00e7al\u0131\u015fma, SMS pazarlamas\u0131 ve <a href=\"https:\/\/mukellef.co\/blog\/satis-ortakligi-nedir-nasil-yapilir\/\">affiliate marketing<\/a> y\u00f6ntemleridir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Musteri_Memnuniyetine_Oncelik_Verin\"><\/span>M\u00fc\u015fteri Memnuniyetine \u00d6ncelik Verin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Black Friday s\u00fcrecini \u00e7ok iyi \u015fekilde ge\u00e7irmenin yollar\u0131ndan biri de \u015f\u00fcphesiz ki m\u00fc\u015fteri memnuniyetini sa\u011flamakt\u0131r. Sadece kampanya d\u00f6neminde de\u011fil sonras\u0131 i\u00e7in de size b\u00fcy\u00fck yararlar sa\u011flar ve sad\u0131k bir m\u00fc\u015fteri kitlesi edinerek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz. M\u00fc\u015fteri memnuniyetini art\u0131rmak ad\u0131na yapabilecekleriniz \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>e-Ticaret sitenizin g\u00fcvenilirli\u011finden emin olun. G\u00fcvenlik \u00f6nlemleri online al\u0131\u015fveri\u015fi te\u015fvik etmek ad\u0131na ilk s\u0131radad\u0131r.<\/li>\n\n\n\n<li>\u0130ndirim oranlar\u0131n\u0131, \u00fcr\u00fcn fiyatlar\u0131n\u0131 belirlerken m\u00fc\u015fterinizi odak noktas\u0131 yap\u0131n.<\/li>\n\n\n\n<li>Sitenizin \u00f6deme sayfas\u0131 profesyonel g\u00f6z\u00fckmelidir.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerinize arkada\u015flar\u0131n\u0131 davet etmeleri ya da size sosyal medya gibi mecralarda referans vermeleri i\u00e7in \u00e7e\u015fitli indirimler ve hediyeler sunabilirsiniz.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e-Ticaret_Sirketleri_icin_Black_Friday_Stratejileri\"><\/span>e-Ticaret \u015eirketleri i\u00e7in Black Friday Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sat\u0131\u015flar\u0131n normale g\u00f6re artmas\u0131 Black Friday s\u00fcrecinin ba\u015fl\u0131ca hedefidir, ancak etkili stratejiler kullanarak daha fazlas\u0131n\u0131 elde etmeniz de m\u00fcmk\u00fcnd\u00fcr. Bunlardan biri aciliyet \u00e7a\u011fr\u0131s\u0131d\u0131r. \u0130ndirim s\u00fcresinin s\u0131n\u0131rl\u0131 oldu\u011funu vurgulaman\u0131z t\u00fcketicileri harekete ge\u00e7iren ba\u015fl\u0131ca fakt\u00f6rlerden biridir. \u00d6rne\u011fin sitenizde bir geri say\u0131m sayac\u0131 olmas\u0131 onlar\u0131 acele etmeleri y\u00f6n\u00fcnde te\u015fvik edebilir.<\/p>\n\n\n\n<p>\u0130ndirimler insanlar\u0131n sevdiklerine hediyeler alabilmeleri i\u00e7in de bir f\u0131rsatt\u0131r. Buradan yola \u00e7\u0131karak m\u00fc\u015fteriler i\u00e7in hediye rehberleri haz\u0131rlayabilir, onlar\u0131n hangi hediyeyi alacaklar\u0131 ile ilgili karar verme s\u00fcre\u00e7lerine yard\u0131mc\u0131 olabilirsiniz. Bunlar\u0131n yan\u0131 s\u0131ra <a href=\"https:\/\/mukellef.co\/blog\/musteri-hizmetleri-sirketler-icin-neden-onemlidir\/\">m\u00fc\u015fteri hizmetleri<\/a>, sat\u0131\u015f sonras\u0131 destek, e-posta bildirimlerini aksatmamak, sosyal medyay\u0131 etkili kullanmak, sepetteki \u00fcr\u00fcnleri hat\u0131rlatmak da etkili stratejiler aras\u0131nda yer al\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e-Ticaret_Siteleri_icin_Black_Friday_Kampanya_Onerileri\"><\/span>e-Ticaret Siteleri i\u00e7in Black Friday Kampanya \u00d6nerileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Efsane Cuma i\u00e7in indirimlerin yan\u0131 s\u0131ra sat\u0131\u015flar\u0131 art\u0131rabilecek olan ek kampanyalara da y\u00f6nelmeniz \u00f6nerilir. \u00d6rne\u011fin; \u00fccretsiz kargo se\u00e7ene\u011fi sunabilir, kampanya s\u00fcrecini biraz uzatarak farkl\u0131 g\u00fcnlerde farkl\u0131 \u00fcr\u00fcn gruplar\u0131ndaki indirimleri \u00f6ne \u00e7\u0131karabilir (Black Friday beyaz e\u015fya indirimleri vb.), y\u00fcksek maliyetli \u00fcr\u00fcnleri (laptop, telefon vb.) s\u0131n\u0131rl\u0131 say\u0131da kampanyaya dahil edebilir veya influencerlar ile anla\u015fma yapabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Black Friday i\u00e7in etkili olabilecek di\u011fer kampanya \u00f6nerileri ise merak uyand\u0131r\u0131c\u0131 hediyeler sunmak (1 alana 1 bedava vb.), benzer \u00fcr\u00fcnler i\u00e7in ortak paket se\u00e7enekleri olu\u015fturmak ve kampanya s\u00fcrecinin takibini daha ilgi \u00e7ekici k\u0131lmak i\u00e7in f\u0131rsatlar\u0131 tek seferde de\u011fil a\u015fama a\u015fama a\u00e7\u0131klamakt\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e-Ticaret_Sirketinizi_Mukellef_ile_Kurun_ve_Yonetin\"><\/span>e-Ticaret \u015eirketinizi M\u00fckellef ile Kurun ve Y\u00f6netin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Black Friday d\u00f6neminde e-Ticaret sitenizde sat\u0131\u015f yaparak gelirlerinizi art\u0131rabilmek i\u00e7in \u00f6ncelikle \u015firket kurman\u0131z ve kazan\u00e7lar\u0131n\u0131z\u0131 vergilendirmeniz gerekir. \u015eirket kurman\u0131n en g\u00fcvenli ve kolay yolu olan M\u00fckellef ile siz de e-Ticaret \u015firketinizi masan\u0131zdan kalkmadan tamamen online olarak kurabilir, sat\u0131\u015f yapmaya hemen ba\u015flayabilirsiniz. \u015eirket kurulu\u015funun yan\u0131 s\u0131ra e-Faturaya ge\u00e7i\u015f, \u00f6n muhasebe program\u0131, finansal hizmetler, marka tescili, vergi takibi hakk\u0131nda bilgilendirme ve e-Ticaret entegrasyonu gibi t\u00fcm ihtiya\u00e7lar\u0131n\u0131z\u0131 da&nbsp;<a href=\"https:\/\/mukellef.co\/tr\">M\u00fckellef<\/a>&nbsp;arac\u0131l\u0131\u011f\u0131yla kar\u015f\u0131layabilirsiniz.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4fee4585-e6b5-4fab-9fc0-ba056a4199d9\">\n\t\t<span class=\"hs-cta-node hs-cta-4fee4585-e6b5-4fab-9fc0-ba056a4199d9\" id=\"4fee4585-e6b5-4fab-9fc0-ba056a4199d9\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/4fee4585-e6b5-4fab-9fc0-ba056a4199d9\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-4fee4585-e6b5-4fab-9fc0-ba056a4199d9\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/4fee4585-e6b5-4fab-9fc0-ba056a4199d9.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, '4fee4585-e6b5-4fab-9fc0-ba056a4199d9', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Amerikan Noel al\u0131\u015fveri\u015fi gelene\u011fi olarak ba\u015flayan ve neredeyse d\u00fcnyadaki t\u00fcm \u00fclkelere yay\u0131lan Black Friday, her y\u0131l T\u00fcrkiye pazar\u0131nda da b\u00fcy\u00fck bir heyecanla bekleniyor. T\u00fcketiciler i\u00e7in y\u0131l boyunca ger\u00e7ekle\u015fecek en b\u00fcy\u00fck indirim d\u00f6nemini m\u00fcjdeleyen Efsane Cuma i\u015fletmeler taraf\u0131ndan da ciddiyetle ele al\u0131n\u0131yor. Son y\u0131llarda b\u00fcy\u00fck ilgi g\u00f6ren e-Ticaret siteleri ise normalden \u00e7ok daha yo\u011fun ge\u00e7en bu &#8230;<\/p>\n","protected":false},"author":15,"featured_media":6394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[374],"tags":[],"class_list":["post-6383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/6383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=6383"}],"version-history":[{"count":1,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/6383\/revisions"}],"predecessor-version":[{"id":7890,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/6383\/revisions\/7890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/6394"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=6383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=6383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=6383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}