{"id":6884,"date":"2024-03-05T14:47:04","date_gmt":"2024-03-05T11:47:04","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=6884"},"modified":"2024-10-08T19:58:16","modified_gmt":"2024-10-08T16:58:16","slug":"influencer-vergi-yukumlulukleri","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/","title":{"rendered":"Influencer Nedir? Nas\u0131l Olunur? Influencer Vergi \u00d6der mi?"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok marka, \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak i\u00e7in sosyal medyay\u0131 kullanarak kendilerini takip eden kitlelerden etkile\u015fim alan influencerlar ile i\u015f birli\u011fi yapmaktad\u0131r. Influencer olarak sekt\u00f6rde yer alan ki\u015filer, bu \u015fekilde belirli bir kazan\u00e7 sa\u011flarlar. B\u00f6ylece son y\u0131llarda meslek haline gelmi\u015f influencerl\u0131k sadece sosyal medya platformlar\u0131nda pop\u00fcler olmakla s\u0131n\u0131rl\u0131 kalmay\u0131p bir i\u015f modelini de beraberinde getirmi\u015ftir. Dolay\u0131s\u0131yla influencer olarak toplumun tan\u0131d\u0131k y\u00fczleri haline gelmi\u015f baz\u0131 ki\u015filer, kendi markalar\u0131n\u0131 daha da g\u00fc\u00e7lendirmek ve gelirlerini \u00e7e\u015fitlendirmek amac\u0131yla \u015firket kurmaktad\u0131r. Influencer nas\u0131l olunur, influencerlar vergi \u00f6der mi gibi sorular\u0131n cevaplar\u0131 i\u00e7in blog yaz\u0131m\u0131z\u0131 okuyabilirsiniz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencer_Nedir\" >Influencer Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencer_Ne_Is_Yapar\" >Influencer Ne \u0130\u015f Yapar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Icerik_Uretimi\" >\u0130\u00e7erik \u00dcretimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Sosyal_Medya_Yonetimi\" >Sosyal Medya Y\u00f6netimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Markalarla_Is_Birligi\" >Markalarla \u0130\u015f Birli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Eglenceli_veya_Egitim_Odakli_Paylasimlar\" >E\u011flenceli veya E\u011fitim Odakl\u0131 Payla\u015f\u0131mlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencer_Nasil_Para_Kazanir\" >Influencer Nas\u0131l Para Kazan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Reklam_Anlasmalari\" >Reklam Anla\u015fmalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Urun_Tanitimi\" >\u00dcr\u00fcn Tan\u0131t\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Ortaklik_Programi\" >Ortakl\u0131k Program\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Marka_Elciligi\" >Marka El\u00e7ili\u011fi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencer_Ne_Kadar_Kazanir\" >Influencer Ne Kadar Kazan\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencer_Nasil_Olunur\" >Influencer Nas\u0131l Olunur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencerlar_Nasil_Vergilendirilir\" >Influencerlar Nas\u0131l Vergilendirilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Influencer_Olmak_icin_Sirket_Kurmak_Gerekir_mi\" >Influencer Olmak i\u00e7in \u015eirket Kurmak Gerekir mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mukellef.co\/blog\/influencer-vergi-yukumlulukleri\/#Mukellef_Sirket_Kurmak_Isteyen_Influencerlarin_Yaninda\" >M\u00fckellef, \u015eirket Kurmak \u0130steyen Influencerlar\u0131n Yan\u0131nda!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Nedir\"><\/span>Influencer Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencer kavram\u0131 sosyal medya platformlar\u0131nda y\u00fcksek takip\u00e7iye ula\u015fan ve sahip oldu\u011fu kitlesi ile etkile\u015fim kurarak takip\u00e7ilerinin al\u0131\u015fveri\u015f s\u00fcrecinde sat\u0131n alma kararlar\u0131n\u0131 etkileyebilen ki\u015filere verilen bir isimdir. Sosyal medyada bir\u00e7ok ki\u015fi taraf\u0131ndan takip edilen influencerlar, \u00f6zellikle dijital d\u00fcnyada \u00f6ne \u00e7\u0131kmaya \u00e7al\u0131\u015fan markalar\u0131n pazarlama stratejileri kapsam\u0131nda profesyonel olarak hizmet sa\u011flayan ki\u015filerdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Ne_Is_Yapar\"><\/span>Influencer Ne \u0130\u015f Yapar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencerlar, sosyal medya platformlar\u0131nda i\u00e7erik payla\u015fan ve bir\u00e7ok sekt\u00f6r ile ba\u011flant\u0131l\u0131 olarak i\u015f yapabilen i\u00e7erik \u00fcreticileridir. A\u015fa\u011f\u0131da genel olarak yapt\u0131klar\u0131 i\u015fler maddeler halinde listelenmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Icerik_Uretimi\"><\/span>\u0130\u00e7erik \u00dcretimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer ad\u0131 ile sosyal medyada yer alan ki\u015filer, potansiyel m\u00fc\u015fterilerin veya hedef kitlelerinin ilgilenebilece\u011fi \u00e7e\u015fitli konularda bilgilendirici veya e\u011flenceli i\u00e7erikler \u00fcretir. \u0130\u00e7erikler genel olarak foto\u011fraf, video, blog yaz\u0131lar\u0131 veya podcast gibi farkl\u0131 formatlarda olabilir. Bu noktada hangi kanal daha uygunsa onu tercih edebilir ve farkl\u0131 platformlar \u00fczerinden kitlelerine ula\u015fabilirler. Marka i\u015f birlikleri ile \u00fcr\u00fcn pazarlama \u015feklinde yap\u0131lan influencer marketing ile belirli konsept ve hikayele\u015ftirmeler sonucu kaliteli ve izlenebilir i\u00e7erikler \u00fcreterek kitlelerin kar\u015f\u0131s\u0131na \u00e7\u0131kmak ama\u00e7lan\u0131r. \u0130\u00e7eriklerin kaliteli ve \u00f6zg\u00fcn olmas\u0131, tan\u0131n\u0131rl\u0131\u011f\u0131 art\u0131rmak ve rekabette \u00f6ne ge\u00e7mek i\u00e7in son derece \u00f6nemlidir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal_Medya_Yonetimi\"><\/span>Sosyal Medya Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencerlar, sosyal medya hesaplar\u0131n\u0131 etkile\u015fim art\u0131rmak ve takip\u00e7ilerle do\u011frudan ileti\u015fim kurmak i\u00e7in aktif kullan\u0131rlar. Sosyal medya platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla markalarla, takip\u00e7ilerle ve di\u011fer influencerlar ile etkile\u015fimde bulunurlar. Bu etkile\u015fim sonucunda kimi zaman marka anla\u015fmalar\u0131 kimi zaman ise \u00fcr\u00fcn reklamlar\u0131 ile sosyal medyada \u00fcn kazanabilirler.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalarla_Is_Birligi\"><\/span>Markalarla \u0130\u015f Birli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencerlar, kendi ki\u015fisel markalar\u0131n\u0131 olu\u015fturduklar\u0131 gibi marka i\u015f birlikleri yaparak da gelir elde edebilirler. Markalar\u0131n \u00f6ne \u00e7\u0131karmak istedikleri \u00fcr\u00fcn\u00fc veya hizmeti tan\u0131tma g\u00f6revini \u00fcstlenirler. \u00d6zellikle Instagram gibi g\u00f6rselli\u011fin \u00f6n planda oldu\u011fu ve kendi i\u00e7inde bir pazara d\u00f6n\u00fc\u015fen sosyal mecralarda yapt\u0131klar\u0131 do\u011fal ve reklam ama\u00e7l\u0131 i\u00e7erikler ile marka i\u015f birliklerinden kazan\u00e7 elde ederken ayn\u0131 zamanda takip\u00e7i say\u0131lar\u0131n\u0131 da art\u0131rabilirler.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eglenceli_veya_Egitim_Odakli_Paylasimlar\"><\/span>E\u011flenceli veya E\u011fitim Odakl\u0131 Payla\u015f\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencerlar, takip\u00e7ilerini sadece e\u011flendirmekle kalmaz ayn\u0131 zamanda belirli konularda bilgiler de verir. Daha geni\u015f kitlelere ula\u015fmak ve insanlara fayda sa\u011flamak isteyen ki\u015filer e\u011fitici i\u00e7erikler ile marka kimli\u011fi olu\u015fturulabilir ve bilinirli\u011fini art\u0131rabilir. Yapt\u0131klar\u0131 payla\u015f\u0131mlar ile takip\u00e7ilerinin yeni bilgiler \u00f6\u011frenmesini sa\u011flar ve bu durum ayn\u0131 zamanda sosyal medyada etkile\u015fim almalar\u0131na da yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/stunning-french-woman-sending-air-kiss-while-taking-picture-herself-indoor-portrait-romantic-curly-lady-betet-making-selfie.jpg\" alt=\"\" class=\"wp-image-6887\" title=\"\" srcset=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/stunning-french-woman-sending-air-kiss-while-taking-picture-herself-indoor-portrait-romantic-curly-lady-betet-making-selfie.jpg 1000w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/stunning-french-woman-sending-air-kiss-while-taking-picture-herself-indoor-portrait-romantic-curly-lady-betet-making-selfie-300x200.jpg 300w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/stunning-french-woman-sending-air-kiss-while-taking-picture-herself-indoor-portrait-romantic-curly-lady-betet-making-selfie-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Nasil_Para_Kazanir\"><\/span>Influencer Nas\u0131l Para Kazan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencerlar anla\u015fmalar veya ortakl\u0131k programlar\u0131 kapsam\u0131nda i\u00e7erik \u00fcreterek, markalarla i\u015f birli\u011fi yaparak internet \u00fczerinden para kazan\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Anlasmalari\"><\/span>Reklam Anla\u015fmalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencerlar i\u00e7in en yayg\u0131n gelir kayna\u011f\u0131, markalarla yap\u0131lan reklam anla\u015fmalar\u0131d\u0131r. Bir\u00e7ok marka, \u00fcr\u00fcn ve hizmetlerini geni\u015f kitlelere tan\u0131tmak amac\u0131yla influencerlara \u00f6deme yapar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun_Tanitimi\"><\/span>\u00dcr\u00fcn Tan\u0131t\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Y\u00fcksek etkile\u015fime sahip olan influencerlar, kendileriyle \u00e7al\u0131\u015fmak isteyen markan\u0131n \u00fcr\u00fcnlerini sosyal medya hesaplar\u0131nda tan\u0131tabilir. Markan\u0131n \u00fcr\u00fcnlerinin tan\u0131nmas\u0131n\u0131 sa\u011flamak i\u00e7in yap\u0131lan bu i\u015flem, reklam anla\u015fmas\u0131 olmaks\u0131z\u0131n yap\u0131lan bir \u00fcr\u00fcn tan\u0131t\u0131m anla\u015fmas\u0131d\u0131r. Marka, \u00fcr\u00fcnleri \u00fccretsiz olarak g\u00f6nderebilir ve bunun kar\u015f\u0131l\u0131\u011f\u0131nda influencerlar sahip olduklar\u0131 kitleyi etkileyecek i\u00e7erik fikirleriyle bu \u00fcr\u00fcnleri tan\u0131tarak gelir elde eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ortaklik_Programi\"><\/span>Ortakl\u0131k Program\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Firmalar \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in influencerlarla <a href=\"https:\/\/mukellef.co\/blog\/satis-ortakligi-nedir-nasil-yapilir\/\">sat\u0131\u015f ortakl\u0131\u011f\u0131<\/a> yapar. Influencerlar, ortakl\u0131k program\u0131na kat\u0131larak bir \u015firketin \u00fcr\u00fcnlerini tan\u0131tabilir ve sat\u0131lan \u00fcr\u00fcn ba\u015f\u0131na komisyon alarak gelir elde edebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Elciligi\"><\/span>Marka El\u00e7ili\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sekt\u00f6r\u00fcnde profesyonel olarak hizmet sa\u011flayan bir\u00e7ok marka, influencerlar ile marka el\u00e7ili\u011fi i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcr. Influencerlar, bu kapsamda marka i\u00e7in d\u00fczenlenen etkinliklerde veya di\u011fer tan\u0131t\u0131m faaliyetlerinde g\u00f6rev alabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Ne_Kadar_Kazanir\"><\/span>Influencer Ne Kadar Kazan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencerlar\u0131n kazan\u00e7lar\u0131 i\u00e7in net bir miktar s\u00f6ylemek m\u00fcmk\u00fcn de\u011fildir \u00e7\u00fcnk\u00fc ne kadar kazand\u0131klar\u0131 bir\u00e7ok fakt\u00f6re ba\u011fl\u0131 olarak de\u011fi\u015fkenlik g\u00f6sterir. \u0130\u00e7inde olduklar\u0131 sekt\u00f6r, takip\u00e7i say\u0131s\u0131, etkile\u015fim oranlar\u0131, i\u00e7erik t\u00fcrleri ve marka i\u015f birlikleri gibi bir\u00e7ok etken kazan\u00e7lar\u0131n\u0131 etkiler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Nasil_Olunur\"><\/span>Influencer Nas\u0131l Olunur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sosyal medyada \u00fcnl\u00fc olmak ve bilinirlik influencer olmay\u0131 \u00e7ekici k\u0131lan etkenlerdendir. Dolay\u0131s\u0131yla sosyal medya platformlar\u0131 \u00fczerinden kazan\u00e7 elde etmeyi isteyen ki\u015fi say\u0131s\u0131 da g\u00fcn\u00fcm\u00fczde olduk\u00e7a fazlad\u0131r. Ancak, ba\u015far\u0131l\u0131 bir influencer olmak i\u00e7in bilinmesi gereken bir\u00e7ok p\u00fcf nokta bulunur. Bu konuda \u015fu \u00f6rnekler verilebilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk olarak sosyal medyada payla\u015f\u0131m yapaca\u011f\u0131n\u0131z ilgi alan\u0131n\u0131z\u0131 belirlemeniz gerekir. Sosyal medya platformlar\u0131nda i\u00e7erik \u00fcretebilmek i\u00e7in belirli bir <a href=\"https:\/\/mukellef.co\/blog\/hedef-pazar-hedef-kitle-nedir-nasil-belirlenir\/\">hedef kitle<\/a>nin ilgi duydu\u011fu payla\u015f\u0131mlar yapmak olduk\u00e7a \u00f6nemlidir.<\/li>\n\n\n\n<li>Hangi platformlarda aktif olunaca\u011f\u0131na karar verilmelidir. Instagram, YouTube, TikTok ve di\u011fer sosyal medya platformlar\u0131n\u0131n algoritmalar\u0131 hakk\u0131nda ara\u015ft\u0131rmalar ger\u00e7ekle\u015ftirilmelidir. Bu ara\u015ft\u0131rmalar sonucunda platformun algoritmas\u0131na uygun i\u00e7erik payla\u015f\u0131m\u0131 yap\u0131labilir.<\/li>\n\n\n\n<li>Profil biyografisi, profil foto\u011fraf\u0131 ve di\u011fer bilgiler etkileyici \u015fekilde d\u00fczenlenmelidir.<\/li>\n\n\n\n<li>Dikkat \u00e7ekici ve kaliteli i\u00e7erikler olu\u015fturulmal\u0131d\u0131r. Foto\u011fraf, video, yaz\u0131 gibi farkl\u0131 kategorilerde i\u00e7erikler \u00fcreterek \u00e7e\u015fitlilik sa\u011flayabilirsiniz.<\/li>\n\n\n\n<li>Sosyal medya hesaplar\u0131nda etkile\u015fim almaya ba\u015flay\u0131nca ilk etapta k\u00fc\u00e7\u00fck markalarla i\u015f birlikleri yaparak portf\u00f6y olu\u015fturulur. Bir sonraki a\u015fama ise hesab\u0131n zamanla etkile\u015fimi y\u00fckseldik\u00e7e daha b\u00fcy\u00fck markalarla i\u015f birlikleri kurmaya \u00e7al\u0131\u015fmakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/black-influencer-talking-about-studio-light-vlog-review-camera-african-american-vlogger-reviewing-professional-tool-videography-equipment-holding-gear-recommendation.jpg\" alt=\"\" class=\"wp-image-6888\" title=\"\" srcset=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/black-influencer-talking-about-studio-light-vlog-review-camera-african-american-vlogger-reviewing-professional-tool-videography-equipment-holding-gear-recommendation.jpg 1000w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/black-influencer-talking-about-studio-light-vlog-review-camera-african-american-vlogger-reviewing-professional-tool-videography-equipment-holding-gear-recommendation-300x169.jpg 300w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/03\/black-influencer-talking-about-studio-light-vlog-review-camera-african-american-vlogger-reviewing-professional-tool-videography-equipment-holding-gear-recommendation-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencerlar_Nasil_Vergilendirilir\"><\/span>Influencerlar Nas\u0131l Vergilendirilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mevzuat.gov.tr\/File\/GeneratePdf?mevzuatNo=39273&amp;mevzuatTur=Teblig&amp;mevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">318 say\u0131l\u0131 Gelir Vergisi Tebli\u011fi<\/a> uyar\u0131nca; internet \u00fczerinde sosyal a\u011f sa\u011flay\u0131c\u0131lar\u0131 arac\u0131l\u0131\u011f\u0131yla metin, g\u00f6r\u00fcnt\u00fc, ses, video gibi i\u00e7erikler payla\u015fan sosyal i\u00e7erik \u00fcreticilerinin bu faaliyetlerinden elde ettikleri gelirler ile ak\u0131ll\u0131 telefon veya tablet gibi mobil cihazlar i\u00e7in uygulama geli\u015ftirenlerin elektronik uygulama payla\u015f\u0131m ve sat\u0131\u015f platformlar\u0131 \u00fczerinden elde ettikleri kazan\u00e7lar, gelir vergisinden muaf tutulur.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da belirtilen \u015fartlar\u0131 kar\u015f\u0131layan ki\u015filer, elde ettikleri gelir 2024 y\u0131l\u0131nda 3.000.000 TL&#8217;yi a\u015fmad\u0131\u011f\u0131 s\u00fcrece gelir vergisinden muaf olur. Gerekli istisna belgesine sahip olan ki\u015filerin, kazan\u00e7lar\u0131n\u0131n sadece %15&#8217;ini vergi olarak \u00f6demeleri gerekir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencerlar i\u00e7in vergi d\u00fczenlemesi kapsam\u0131nda yer almak isteyenlerin, internet tabanl\u0131 sosyal a\u011f sa\u011flay\u0131c\u0131lar\u0131 \u00fczerinden metin, g\u00f6rsel, ses veya video i\u00e7erikleri payla\u015fan bireyler veya mobil cihazlar i\u00e7in uygulama geli\u015ftiren ger\u00e7ek ki\u015filer olmas\u0131 gerekir.<\/li>\n\n\n\n<li>\u0130stisnadan faydalanmak isteyen ki\u015filerin, ikametgahlar\u0131n\u0131n bulundu\u011fu yerdeki yetkili vergi dairesine ba\u015fvurarak faaliyetleri i\u00e7in &#8220;<strong><a href=\"https:\/\/mukellef.co\/blog\/sosyal-medya-icin-vergi-istisnasi\/\">\u0130stisna Belgesi<\/a><\/strong>&#8221; almalar\u0131 gerekir. Al\u0131nacak olan bu belge ile T\u00fcrkiye&#8217;de bir bankada bir veya birden fazla hesap a\u00e7\u0131lmas\u0131 ve t\u00fcm gelirlerin sadece bu bankalar kullan\u0131larak tahsil edilmesi gerekir. A\u00e7\u0131lan banka hesaplar\u0131n\u0131n da vergi dairesine bildirilmesi zorunludur.<\/li>\n\n\n\n<li>\u0130stisna belgesine dayal\u0131 olarak da bankan\u0131n otomatik olarak %15 oran\u0131nda yapt\u0131\u011f\u0131 vergi kesintisi m\u00fckellef ad\u0131na vergi dairesine \u00f6denir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Olmak_icin_Sirket_Kurmak_Gerekir_mi\"><\/span>Influencer Olmak i\u00e7in \u015eirket Kurmak Gerekir mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencer olmak isteyen ki\u015filerin merak etti\u011fi konular\u0131n ba\u015f\u0131nda influencer \u015firket kurar m\u0131 sorusu gelir. Ticari kazan\u00e7 elde eden influencerlar, gelirlerini kayda ge\u00e7irip <a href=\"https:\/\/mukellef.co\/blog\/gelir-vergisi-nedir-nasil-hesaplanir\/\">gelir vergisi<\/a> \u00f6demekle y\u00fck\u00fcml\u00fcd\u00fcr. Her ne kadar 2024 y\u0131l\u0131nda 3.000.000 TL\u2019ye kadar elde ettikleri gelirler i\u00e7in vergi muafiyeti olsa da \u015firket kurarak kazan\u00e7lar\u0131n\u0131 yasal bir \u015fekilde vergilendirmeleri tavsiye edilmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukellef_Sirket_Kurmak_Isteyen_Influencerlarin_Yaninda\"><\/span>M\u00fckellef, \u015eirket Kurmak \u0130steyen Influencerlar\u0131n Yan\u0131nda!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Siz de influencer olarak kazan\u00e7lar\u0131n\u0131z\u0131 vergilendirmek i\u00e7in \u015firket kurmak istiyorsan\u0131z M\u00fckellef\u2019in sundu\u011fu hizmetlerden yararlanabilirsiniz. <a href=\"https:\/\/mukellef.co\/tr\/\">M\u00fckellef<\/a> \u015firket kurulu\u015fundan, online muhasebeye ve vergi s\u00fcre\u00e7lerine kadar bir\u00e7ok alanda profesyonel olarak hizmet sa\u011flar. T\u00fcrkiye\u2019de \u015firket kurma s\u00fcrecinizde g\u00fcvenilir ad\u0131mlar atmak istiyorsan\u0131z M\u00fckellef ile \u00e7al\u0131\u015fmaya ba\u015flayabilirsiniz.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b9215faa-4b65-434e-bb96-185fc9d7b9ed\">\n\t\t<span class=\"hs-cta-node hs-cta-b9215faa-4b65-434e-bb96-185fc9d7b9ed\" id=\"b9215faa-4b65-434e-bb96-185fc9d7b9ed\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/b9215faa-4b65-434e-bb96-185fc9d7b9ed\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b9215faa-4b65-434e-bb96-185fc9d7b9ed\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/b9215faa-4b65-434e-bb96-185fc9d7b9ed.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, 'b9215faa-4b65-434e-bb96-185fc9d7b9ed', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok marka, \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak i\u00e7in sosyal medyay\u0131 kullanarak kendilerini takip eden kitlelerden etkile\u015fim alan influencerlar ile i\u015f birli\u011fi yapmaktad\u0131r. Influencer olarak sekt\u00f6rde yer alan ki\u015filer, bu \u015fekilde belirli bir kazan\u00e7 sa\u011flarlar. B\u00f6ylece son y\u0131llarda meslek haline gelmi\u015f influencerl\u0131k sadece sosyal medya platformlar\u0131nda pop\u00fcler olmakla s\u0131n\u0131rl\u0131 kalmay\u0131p bir i\u015f modelini de beraberinde getirmi\u015ftir. &#8230;<\/p>\n","protected":false},"author":15,"featured_media":6885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-6884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vergisel-konular"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/6884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=6884"}],"version-history":[{"count":3,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/6884\/revisions"}],"predecessor-version":[{"id":8342,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/6884\/revisions\/8342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/6885"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=6884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=6884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=6884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}