{"id":7184,"date":"2024-04-24T10:31:58","date_gmt":"2024-04-24T07:31:58","guid":{"rendered":"https:\/\/mukellef.co\/blog\/?p=7184"},"modified":"2024-08-07T14:35:31","modified_gmt":"2024-08-07T11:35:31","slug":"reklam-ajansi-kurmak","status":"publish","type":"post","link":"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/","title":{"rendered":"Reklam Ajans\u0131 Kurmak i\u00e7in Bilmeniz Gerekenler"},"content":{"rendered":"\n<p>Reklam&nbsp;ajans\u0131 kurmak, reklam sekt\u00f6r\u00fcnde hizmet veren ve kendi ajans\u0131na sahip olmak isteyen pek \u00e7ok ki\u015finin hayalidir. Farkl\u0131 alanlarda faaliyet g\u00f6steren bir reklam \u015firketi kurmak, size mevcut m\u00fc\u015fterilerinizin t\u00fcm ihtiya\u00e7lar\u0131n\u0131 ba\u015far\u0131yla kar\u015f\u0131lama f\u0131rsat\u0131 sunarken yeni m\u00fc\u015fterilerle tan\u0131\u015fman\u0131z\u0131 da kolayla\u015ft\u0131r\u0131r. Kurumsal bir kimlik kazanman\u0131za olanak tan\u0131yan ve b\u00f6ylece prestijli m\u00fc\u015fteriler kazanman\u0131z\u0131 sa\u011flayan bir reklam \u015firketi kurmak, kendi ekibinizi olu\u015fturman\u0131za ve daha b\u00fcy\u00fck \u00e7apl\u0131 projeler ger\u00e7ekle\u015ftirmenize de olanak tan\u0131r. Peki reklam ajans\u0131 nas\u0131l kurulur? Ajans kurarken bilmeniz gerekenler neler?&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_Nedir\" >Reklam Ajans\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_Kurmak_icin_Gerekenler\" >Reklam Ajans\u0131 Kurmak i\u00e7in Gerekenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_Kurmadan_Once_Planlamaniz_Gerekenler\" >Reklam Ajans\u0131 Kurmadan \u00d6nce Planlaman\u0131z Gerekenler&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Kurmak_Istediginiz_Ajansin_Adina_Karar_Verin\" >Kurmak \u0130stedi\u011finiz Ajans\u0131n Ad\u0131na Karar Verin&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansinizin_Hangi_Hizmetleri_Verecegini_Belirleyin\" >Reklam Ajans\u0131n\u0131z\u0131n Hangi Hizmetleri Verece\u011fini Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Nasil_Bir_Ekibe_Ihtiyaciniz_Oldugunu_Planlayin\" >Nas\u0131l Bir Ekibe \u0130htiyac\u0131n\u0131z Oldu\u011funu Planlay\u0131n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_Nasil_Kurulur\" >Reklam Ajans\u0131 Nas\u0131l Kurulur?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Sermaye_Planlamasi_Yapmak\" >Sermaye Planlamas\u0131 Yapmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Sirket_Yapisina_Karar_Vermek\" >\u015eirket Yap\u0131s\u0131na Karar Vermek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Calisma_Modelini_Belirlemek\" >\u00c7al\u0131\u015fma Modelini Belirlemek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_Kurma_Maliyeti\" >Reklam Ajans\u0131 Kurma Maliyeti<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Tasinmaz_Masraflari\" >Ta\u015f\u0131nmaz Masraflar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Hizmet_Masraflari\" >Hizmet Masraflar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Yazilim_Masraflari\" >Yaz\u0131l\u0131m Masraflar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_Kurmak_icin_Gerekli_Sermaye_Ne_Kadar_Olmalidir\" >Reklam Ajans\u0131 Kurmak i\u00e7in Gerekli Sermaye Ne Kadar Olmal\u0131d\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansinda_Hangi_Hizmetler_Sunulmalidir\" >Reklam Ajans\u0131nda Hangi Hizmetler Sunulmal\u0131d\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansi_icin_Lokasyon_Secimi_Nasil_Yapilmalidir\" >Reklam Ajans\u0131 i\u00e7in Lokasyon Se\u00e7imi Nas\u0131l Yap\u0131lmal\u0131d\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mukellef.co\/blog\/reklam-ajansi-kurmak\/#Reklam_Ajansinizi_Mukellef_ile_Kurun\" >Reklam Ajans\u0131n\u0131z\u0131 M\u00fckellef ile Kurun!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_Nedir\"><\/span>Reklam Ajans\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam \u015firketleri, markalar\u0131n farkl\u0131 alanlarda tan\u0131t\u0131lmas\u0131n\u0131 sa\u011flayan kreatif ajanslard\u0131r. Geleneksel reklam \u015firketleri televizyon, gazete, dergi, sinema gibi alanlarda yay\u0131nlanacak reklamlar haz\u0131rlar. Dijital pazarlama ajans\u0131 kurma yoluna gidenler ise sosyal medya platformlar\u0131nda ve internet sitelerinde yay\u0131nlanacak reklam kampanyalar\u0131 d\u00fczenler. Bu ajanslar\u0131n \u00e7al\u0131\u015fmalar\u0131, \u015firketlerin \u00fcr\u00fcn ve hizmetlerini hedef kitlelerine tan\u0131tarak i\u015flem hacimlerini art\u0131r\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_Kurmak_icin_Gerekenler\"><\/span>Reklam Ajans\u0131 Kurmak i\u00e7in Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eirket a\u00e7mas\u0131n\u0131n \u00f6n\u00fcnde yasal bir engel bulunmayan herkes, reklam ajans\u0131 kurabilir. Reklam ajans\u0131 a\u00e7mak i\u00e7in yapaca\u011f\u0131n\u0131z i\u015flemler, ortalama 5 ila 7 i\u015f g\u00fcn\u00fcnde tamamlanabilir. Ajans\u0131n\u0131z\u0131 kurmak i\u00e7in yapman\u0131z gerekenler \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Vergi Dairesi: <\/strong>\u0130lk olarak Vergi Dairesi\u2019ne gidip \u015firket a\u00e7\u0131l\u0131\u015f i\u015flemlerine ba\u015fvurman\u0131z gerekir.<\/li>\n\n\n\n<li><strong>Kay\u0131t \u0130\u015flemler: <\/strong>Ajans\u0131n\u0131z\u0131 <a href=\"https:\/\/mukellef.co\/tr\/sahis-sirketi\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u015fah\u0131s \u015firketi<\/a> olarak a\u00e7acaksan\u0131z Meslek Odas\u0131\u2019na, limited \u015firket olarak a\u00e7acaksan\u0131z Ticaret Odas\u0131\u2019na kay\u0131t olman\u0131z gerekir.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mukellef.co\/blog\/sgk-prim-odemeleri\/\">SGK<\/a>: <\/strong>Ajans a\u00e7\u0131l\u0131\u015f s\u00fcrecinde sigorta i\u015flemlerini bireysel olarak ba\u015flatmal\u0131s\u0131n\u0131z. Her t\u00fcrl\u00fc \u015firket a\u00e7\u0131l\u0131\u015f\u0131nda oldu\u011fu gibi reklam ajans\u0131 a\u00e7\u0131l\u0131\u015f\u0131nda da SGK\u2019ya \u015firket a\u00e7\u0131l\u0131\u015f\u0131n\u0131 bildirerek sigorta ba\u015fvurusu yapman\u0131z gerekir.<\/li>\n\n\n\n<li><strong>Belediye: <\/strong>Ajans\u0131n\u0131z\u0131 ofis ortam\u0131nda i\u015fletecekseniz tabela asmak ve di\u011fer resm\u00ee i\u015flemleri tamamlamak i\u00e7in belediyeden izin almal\u0131s\u0131n\u0131z. Fiziksel olarak bir ofis kullanmayacaksan\u0131z&nbsp;<a href=\"https:\/\/mukellef.co\/tr\/sanal-ofis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sanal ofis<\/a>&nbsp;kiralama hizmetinden yard\u0131m alabilirsiniz. B\u00f6ylece belediye iznine gerek kalmadan \u015firketinizi a\u00e7abilir ve diledi\u011finiz her yerden \u00e7al\u0131\u015fabilirsiniz.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_Kurmadan_Once_Planlamaniz_Gerekenler\"><\/span>Reklam Ajans\u0131 Kurmadan \u00d6nce Planlaman\u0131z Gerekenler&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam sekt\u00f6r\u00fcnde faaliyet g\u00f6steren bir ajans kurmak i\u00e7in \u015firketinizin detaylar\u0131n\u0131 \u00f6nceden planlaman\u0131z gerekir. K\u00e2\u011f\u0131t \u00fczerinde planlaman\u0131z\u0131 tamamlad\u0131ktan sonra \u015firketinizi kolayca hayata ge\u00e7irebilirsiniz. Peki, reklam ajans\u0131 kurmak i\u00e7in neler gerekli? Planlaman\u0131z gereken detaylar neler? Bu a\u015famada, \u00fc\u00e7 kritik noktay\u0131 planlaman\u0131zda fayda var. \u00d6ncelikle \u015firketinizin ismi, faaliyet alanlar\u0131n\u0131z ve ekibinizin niteli\u011fine karar vererek ba\u015flang\u0131\u00e7 yapabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kurmak_Istediginiz_Ajansin_Adina_Karar_Verin\"><\/span>Kurmak \u0130stedi\u011finiz Ajans\u0131n Ad\u0131na Karar Verin&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam, k\u0131sa s\u00fcrede haf\u0131zalarda b\u00fcy\u00fck bir iz b\u0131rakmay\u0131 gerektirir. Bu sebeple reklam ajanslar\u0131n\u0131n m\u00fc\u015fterilerine sa\u011flayacaklar\u0131 imk\u00e2nlar\u0131 \u00f6nce kendisi i\u00e7in uygulamas\u0131nda fayda var. Haf\u0131zalarda iz b\u0131rakman\u0131n en pratik yolu da etkili bir isim bulmaktan ge\u00e7er. Reklam ajans\u0131n\u0131z i\u00e7in ak\u0131lda kal\u0131c\u0131, yarat\u0131c\u0131, benzersiz bir isim se\u00e7erek kendi alan\u0131n\u0131zda ne kadar ba\u015far\u0131l\u0131 oldu\u011funuzu kolayca ispatlayabilirsiniz. \u0130sminizin g\u00fcc\u00fc ve iddias\u0131yla m\u00fc\u015fterilerinizde olumlu bir intiba olu\u015fturabilir, reklam alan\u0131nda deste\u011fe ihtiya\u00e7 duyan \u00e7ok say\u0131da firman\u0131n dikkatini kolayca \u00e7ekebilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansinizin_Hangi_Hizmetleri_Verecegini_Belirleyin\"><\/span>Reklam Ajans\u0131n\u0131z\u0131n Hangi Hizmetleri Verece\u011fini Belirleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam ajans\u0131n\u0131n hangi hizmetleri verece\u011fini belirlemek, i\u015f plan\u0131n\u0131z\u0131 eksiksiz \u015fekilde tamamlaman\u0131n \u00f6nemli bir ad\u0131m\u0131d\u0131r. Reklamc\u0131l\u0131k, \u00e7ok say\u0131da alandan olu\u015fur. G\u00fc\u00e7l\u00fc oldu\u011funuz alanlar\u0131 \u00f6n plana \u00e7ekebilir ve ilk a\u015famada o alanlarda hizmet verebilirsiniz. Ayr\u0131ca birbirini tamamlayan faaliyetlere a\u011f\u0131rl\u0131k vererek m\u00fc\u015fterilerinizin \u00e7ok say\u0131daki ihtiyac\u0131n\u0131 tek yerden kar\u015f\u0131lamas\u0131n\u0131 sa\u011flayabilirsiniz. \u00d6rne\u011fin ilk a\u015famada sosyal medya y\u00f6netimi, web site tasar\u0131m\u0131, <a href=\"https:\/\/mukellef.co\/blog\/seo-nedir-e-ticaret-icin-neden-onemlidir\/\">SEO<\/a>, Google ve web site reklamlar\u0131na yo\u011funla\u015farak bir m\u00fc\u015fteriden maksimum say\u0131da i\u015f alabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nasil_Bir_Ekibe_Ihtiyaciniz_Oldugunu_Planlayin\"><\/span>Nas\u0131l Bir Ekibe \u0130htiyac\u0131n\u0131z Oldu\u011funu Planlay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u015eirketinizi kurmadan \u00f6nce ekibinizi planlamak, \u015firket yap\u0131s\u0131n\u0131 ve hizmetlerinizi uygulanabilir bir h\u00e2le getirmeniz a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Ekibinizi planlarken faaliyet g\u00f6sterece\u011finiz alanlara uygun yetenekleri bir araya getirmeniz gerekir. \u00d6rne\u011fin sosyal medya ajans\u0131 kurmak i\u00e7in grafik tasar\u0131mc\u0131, video edit\u00f6r\u00fc, i\u00e7erik yazar\u0131 gibi farkl\u0131 isimlere ihtiyac\u0131n\u0131z olur. Geleneksel reklam \u015firketlerinde ise senarist, y\u00f6netmen, uygulay\u0131c\u0131 yap\u0131mc\u0131, kameraman, art direkt\u00f6r gibi ekip arkada\u015flar\u0131na ihtiya\u00e7 duyars\u0131n\u0131z. Faaliyet alan\u0131ndan sonra, ekibinizi planlayarak \u015firketinizi k\u0131sa s\u00fcrede ba\u015far\u0131l\u0131 bir \u015fekilde i\u015fletmeye ba\u015flayabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/04\/reklam-ajansi.jpg\" alt=\"reklam ajans\u0131\" class=\"wp-image-7185\" title=\"\" srcset=\"https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/04\/reklam-ajansi.jpg 1000w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/04\/reklam-ajansi-300x200.jpg 300w, https:\/\/mukellef.co\/blog\/wp-content\/uploads\/2024\/04\/reklam-ajansi-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_Nasil_Kurulur\"><\/span>Reklam Ajans\u0131 Nas\u0131l Kurulur?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ajans a\u00e7mak i\u00e7in gerekenler aras\u0131nda ilk s\u0131rada sermaye planlamas\u0131 ve y\u00f6netimi yer al\u0131r. Bu s\u00fcre\u00e7te \u015firket yap\u0131s\u0131na karar vermeniz ve \u00e7al\u0131\u015fma modeli belirlemeniz ajans\u0131n\u0131z\u0131n i\u015fleyi\u015fi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. \u015eirket t\u00fcr\u00fcne g\u00f6re reklam ajans\u0131 kurarken baz\u0131 ad\u0131mlar\u0131n farkl\u0131 oldu\u011funu g\u00f6rebilirsiniz. Reklam ajans\u0131 kurarken takip etmeniz gereken ad\u0131mlar \u015f\u00f6yle s\u0131ralanabilir:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sermaye Planlamas\u0131 Yapmak<\/li>\n\n\n\n<li>\u015eirket Yap\u0131s\u0131na Karar Vermek<\/li>\n\n\n\n<li>\u00c7al\u0131\u015fma Modelini Belirlemek<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sermaye_Planlamasi_Yapmak\"><\/span>Sermaye Planlamas\u0131 Yapmak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ajans a\u00e7madan \u00f6nce a\u00e7\u0131l\u0131\u015f ve i\u015fletme giderlerinizi hesaplaman\u0131z ve bu giderleri kar\u015f\u0131layacak kadar sermaye edinmeniz gerekir. B\u00fct\u00e7enizi do\u011fru y\u00f6netmek; \u015firketinizin uzun soluklu, ba\u015far\u0131l\u0131 ve k\u00e2rl\u0131 bir yap\u0131ya kavu\u015fmas\u0131 a\u00e7\u0131s\u0131ndan son derece \u00f6nemlidir. Bu sebeple reklam ajans\u0131 a\u00e7madan \u00f6nce t\u00fcm gider kalemlerini \u00f6\u011frenmenizde ve dan\u0131\u015fmanl\u0131k alman\u0131zda fayda var. \u015eirketinizi a\u00e7madan \u00f6nce para biriktirerek ya da kredi \u00e7ekerek ajans\u0131n\u0131z i\u00e7in gerekli sermayeye ula\u015fabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sirket_Yapisina_Karar_Vermek\"><\/span>\u015eirket Yap\u0131s\u0131na Karar Vermek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam ajans\u0131 kurma a\u015famas\u0131nda nas\u0131l bir \u015firket yap\u0131s\u0131 tercih edece\u011finize karar vermeniz gerekir. \u015eah\u0131s, limited ve anonim \u015firket t\u00fcrlerini avantajlar\u0131yla birlikte inceleyerek \u015firketinize karar verebilirsiniz. Reklam ajans\u0131 i\u00e7in s\u0131kl\u0131kla tercih edilen \u015fah\u0131s \u015firketleri, tek ki\u015fiyle ya da ortakl\u0131 olarak a\u00e7\u0131labilen en basit \u015firket t\u00fcrleridir. Gelir vergisine tabi olan \u015fah\u0131s \u015firketleri, ayn\u0131 zamanda <a href=\"https:\/\/mukellef.co\/blog\/kdv-nedir-hesaplamasi-nasil-yapilir\/\">KDV<\/a> ve ge\u00e7ici vergi de \u00f6der. <\/p>\n\n\n\n<p>Sermayesiz bir \u015fekilde a\u00e7\u0131labilen \u015fah\u0131s \u015firketlerinin \u00f6n muhasebe i\u015flemleri, tek bir ki\u015fi taraf\u0131ndan kolayca ger\u00e7ekle\u015ftirilebilir. En \u00e7ok tercih edilen \u015firket t\u00fcrlerinden olan limited \u015firket, tek ki\u015fiyle ya da 50\u2019ye kadar ortakla a\u00e7\u0131labilir. Limited \u015firketlerin en b\u00fcy\u00fck avantaj\u0131, kurumsal ve t\u00fczel bir kimli\u011fe sahip olmalar\u0131d\u0131r. Halka a\u00e7\u0131k bir \u015firket t\u00fcr\u00fc olan anonim \u015firket ise hisse senedi sat\u0131\u015f\u0131yla yat\u0131r\u0131mc\u0131 kabul eder. Anonim \u015firketlerde bir y\u00f6netim kurulu belirlenir ve \u015firket kararlar\u0131n\u0131 t\u00fcm hisse sahipleri ad\u0131na bu kurul ger\u00e7ekle\u015ftirir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calisma_Modelini_Belirlemek\"><\/span>\u00c7al\u0131\u015fma Modelini Belirlemek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ajans\u0131n\u0131z\u0131 a\u00e7madan \u00f6nce \u00e7al\u0131\u015fma modelinizi belirlemeniz s\u00fcre\u00e7 boyunca size \u00f6nemli avantajlar sa\u011flar. Ofis ve uzaktan \u00e7al\u0131\u015fma modellerini inceleyerek en avantajl\u0131 olan\u0131 hangisiyse onu tercih edebilirsiniz. Mevcut bir ofis ortam\u0131nda \u00e7al\u0131\u015fmak sizin ve t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n d\u00fczenli olarak ajansa gelmesini gerektirir. Bu model; m\u00fc\u015fterilerle ileti\u015fim kurma, toplant\u0131 yapma ve h\u0131zl\u0131 bir \u015fekilde aksiyon alma konular\u0131nda avantaj sa\u011flar ancak maliyetinizi art\u0131rabilir. Uzaktan \u00e7al\u0131\u015fma modelinde sanal ofis kiralayabilir ve fiziksel bir ofis kullanmadan uzaktan \u00e7al\u0131\u015fabilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_Kurma_Maliyeti\"><\/span>Reklam Ajans\u0131 Kurma Maliyeti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam \u015firketi kurarken size, maliyet olu\u015fturacak gider kalemlerini bilmenizde de yarar bulunur. Ajans kurarken ilk olarak \u015firket a\u00e7\u0131l\u0131\u015f\u0131 giderlerini kar\u015f\u0131laman\u0131z gerekir. \u015eirket a\u00e7\u0131l\u0131\u015f giderleri ise kuraca\u011f\u0131n\u0131z \u015firket tipine g\u00f6re de\u011fi\u015fiklik g\u00f6sterir. \u015eirketiniz resm\u00ee olarak a\u00e7\u0131ld\u0131ktan sonra kar\u015f\u0131n\u0131za \u00e7\u0131kacak giderler ise \u00fc\u00e7 kaleme ayr\u0131l\u0131r:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ta\u015f\u0131nmaz masraflar\u0131<\/li>\n\n\n\n<li>Hizmet masraflar\u0131<\/li>\n\n\n\n<li>Yaz\u0131l\u0131m masraflar\u0131<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tasinmaz_Masraflari\"><\/span>Ta\u015f\u0131nmaz Masraflar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u00fcm \u015firketler, hukuki y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirebilmek i\u00e7in yasal bir ofise sahip olmak zorundad\u0131r. Bu zorunlulu\u011fu yerine getirmek i\u00e7in ofis kiralama, ofis e\u015fyas\u0131 edinme, abonelik a\u00e7t\u0131rma gibi masraflar yapman\u0131z gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizmet_Masraflari\"><\/span>Hizmet Masraflar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ajans\u0131n\u0131z\u0131n i\u015flerini ger\u00e7ekle\u015ftirirken alaca\u011f\u0131n\u0131z hizmetler de gider kalemleriniz aras\u0131nda bulunur. \u0130nternet sa\u011flay\u0131c\u0131s\u0131na, sizin i\u00e7in \u00e7al\u0131\u015fan personele ya da d\u0131\u015far\u0131dan destek alaca\u011f\u0131n\u0131z \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131za yapaca\u011f\u0131n\u0131z \u00f6demeler, reklam ajans\u0131n\u0131z\u0131n sabit masraflar\u0131 aras\u0131nda bulunur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yazilim_Masraflari\"><\/span>Yaz\u0131l\u0131m Masraflar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam ajans\u0131 y\u00f6netebilmek i\u00e7in grafik tasar\u0131m, video kurgulama, metin yazma, internet sitesi haz\u0131rlama gibi alanlarda kullanaca\u011f\u0131n\u0131z yaz\u0131l\u0131mlar edinmeniz gerekir. Bu yaz\u0131l\u0131mlar i\u00e7in yapaca\u011f\u0131n\u0131z \u00f6demeler de ajans\u0131n\u0131z\u0131n temel giderleri aras\u0131ndad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_Kurmak_icin_Gerekli_Sermaye_Ne_Kadar_Olmalidir\"><\/span>Reklam Ajans\u0131 Kurmak i\u00e7in Gerekli Sermaye Ne Kadar Olmal\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam ajans\u0131 kurmak i\u00e7in ihtiya\u00e7 duyaca\u011f\u0131n\u0131z sermaye; kiralayaca\u011f\u0131n\u0131z ofise, kullanaca\u011f\u0131n\u0131z ekipmana ve istihdam edece\u011finiz ki\u015fi say\u0131s\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6sterir. Se\u00e7ece\u011finiz \u015firket t\u00fcr\u00fc de maliyetinizi belirleyecek detaylardan biridir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansinda_Hangi_Hizmetler_Sunulmalidir\"><\/span>Reklam Ajans\u0131nda Hangi Hizmetler Sunulmal\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam ajans\u0131nda sosyal medya y\u00f6netimi, internet site tasar\u0131m\u0131, internet reklamc\u0131l\u0131\u011f\u0131, i\u00e7erik \u00fcretimi, video editleme, bro\u015f\u00fcr ve kartvizit tasar\u0131m\u0131 gibi hizmetler sunabilirsiniz. Birbirini tamamlayan alanlarda hizmet sunman\u0131z, m\u00fc\u015fteri kazanma ve daha fazla i\u015f yapma ihtimalinizi art\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansi_icin_Lokasyon_Secimi_Nasil_Yapilmalidir\"><\/span>Reklam Ajans\u0131 i\u00e7in Lokasyon Se\u00e7imi Nas\u0131l Yap\u0131lmal\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam ajanslar\u0131n\u0131n merkezi bir lokasyonda bulunmas\u0131, m\u00fc\u015fterilerle ileti\u015fim a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Ajans\u0131n\u0131z\u0131 kolay ula\u015f\u0131labilir bir lokasyonda a\u00e7ma \u015fans\u0131n\u0131z yoksa toplant\u0131lar i\u00e7in m\u00fc\u015fterilerinizi kendiniz ziyaret edebilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Ajansinizi_Mukellef_ile_Kurun\"><\/span>Reklam Ajans\u0131n\u0131z\u0131 M\u00fckellef ile Kurun!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam ajans\u0131 a\u00e7maya karar verdiyseniz t\u00fcm i\u015flemleri sizin yerinize ger\u00e7ekle\u015ftiren M\u00fckellef ile tan\u0131\u015fabilirsiniz. T\u00fcm i\u015flemleri sizin i\u00e7in takip eden <a href=\"https:\/\/mukellef.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00fckellef<\/a> sayesinde \u015firketinizi diledi\u011finiz her yerden a\u00e7abilir, zahmetsiz bir \u015fekilde \u015firket sahibi olabilirsiniz. M\u00fckellef\u2019in size \u00f6zel hizmetlerinden yararlanarak sanal ofis kiralayabilir, \u00f6n muhasebe i\u015flemlerini kolayca ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-57c64343-f825-45f0-8b9b-ef2030a8e6ea\">\n\t\t<span class=\"hs-cta-node hs-cta-57c64343-f825-45f0-8b9b-ef2030a8e6ea\" id=\"57c64343-f825-45f0-8b9b-ef2030a8e6ea\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5318651\/57c64343-f825-45f0-8b9b-ef2030a8e6ea\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-57c64343-f825-45f0-8b9b-ef2030a8e6ea\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5318651\/57c64343-f825-45f0-8b9b-ef2030a8e6ea.png\" alt=\"New call-to-action\" title=\"\">\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(5318651, '57c64343-f825-45f0-8b9b-ef2030a8e6ea', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Reklam&nbsp;ajans\u0131 kurmak, reklam sekt\u00f6r\u00fcnde hizmet veren ve kendi ajans\u0131na sahip olmak isteyen pek \u00e7ok ki\u015finin hayalidir. Farkl\u0131 alanlarda faaliyet g\u00f6steren bir reklam \u015firketi kurmak, size mevcut m\u00fc\u015fterilerinizin t\u00fcm ihtiya\u00e7lar\u0131n\u0131 ba\u015far\u0131yla kar\u015f\u0131lama f\u0131rsat\u0131 sunarken yeni m\u00fc\u015fterilerle tan\u0131\u015fman\u0131z\u0131 da kolayla\u015ft\u0131r\u0131r. Kurumsal bir kimlik kazanman\u0131za olanak tan\u0131yan ve b\u00f6ylece prestijli m\u00fc\u015fteriler kazanman\u0131z\u0131 sa\u011flayan bir reklam \u015firketi kurmak, kendi &#8230;<\/p>\n","protected":false},"author":29,"featured_media":7209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-7184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sirket-kurulusu"],"_links":{"self":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/7184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/comments?post=7184"}],"version-history":[{"count":1,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/7184\/revisions"}],"predecessor-version":[{"id":7720,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/posts\/7184\/revisions\/7720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media\/7209"}],"wp:attachment":[{"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/media?parent=7184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/categories?post=7184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukellef.co\/blog\/wp-json\/wp\/v2\/tags?post=7184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}